Skip to content
eCornell logo
Powered by eCornell
0 Partner logo
  • Student Menu
    • Take me to my courses
    • Student Home
    • Profile
    • Enrollment History
    • Applications
    • Certificates
    • Account History
    • Announcements
    • Help
    • Logout
  • Student Login
  • 0
  • Take me to my courses
  • Student Login
Almost done! Check your email to get your password.
Login

Hospitality Goes Digital

Create Account
Join or sign in to tailor your experience and earn CEUs from Cornell.
Create Account
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Already have an account? Sign in now
View Keynote
Gain access to the event
Register Now
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

WANT MORE?

  • Save Favorites
  • 1-Click Event Registration
  • Earn CEUs
Create Account

Event Overview

It’s hard to imagine hospitality service without human interaction. But as the coronavirus pandemic continues to rage around the world, hospitality leaders and managers across industry sectors, from hotels to cruises to restaurants, have had to reimagine the guest experience. Innovative businesses are turning to technology as one means of addressing customer concerns while still maintaining high levels of service. Touchless technology is being used for hotel check-ins, online ordering at restaurants, curbside delivery, and cashless mobile payments, to name just a few activities.

Digital technology has also become more important for hospitality marketing. The ongoing shift from offline to online marketing has accelerated in 2020 as hospitality firms focus on improving the online user experience while also providing critical, up-to-the-minute information on such things as travel restrictions, policy changes, and, perhaps most importantly, new safety protocols like social distancing and mask requirements. Brand websites that once concentrated primarily on service experiences and good deals are now also a crucial source for assuaging customer fears about health and safety.

Keeping up with evolving digital marketing capabilities and practices was a challenge even before the coronavirus; the pandemic has amplified this challenge along with the need for hospitality managers to better understand digital marketing while also coping with budget pressure and declining operating revenues. But when integrated digital marketing is done right, it is both more effective and more efficient.

In this session, faculty from Cornell’s School of Hotel Administration will discuss digital marketing strategy and practice and demonstrate how they impact almost every aspect of the hospitality organization, product, and guest experience.
Events Recommended For You
Mar 10, 2021   1:00pm EST

The Industry’s Vision of Tomorrow’s Hospitality


Marie Ozanne, Michele Sarkisian, Randy Garutti ’97, Ron Swidler
Mar 11, 2021   12:30pm EST

New Thinking in Hospitality

How Consumer Trends Have Been Reshaped by 2020

Roger Hill, Ron Swidler
Mar 16, 2021   1:00pm EDT

COVID-19’s Effect on HR

Hospitality’s Response to the ‘New Normal’

Bruce Tracey, Joy Rothschild, Nikki Massey, Robert Mellwig
Next Slide
Mar 09, 2021   1:00pm EST

Pre-Dispute Mandatory Arbitration

A Model for Settling Disputes in a Positive Manner or a Forced Denial of Employee Rights?

Alex Colvin, David Sherwyn, Harry Katz
Mar 11, 2021   7:00pm EST

Zalaznick Reading Series

A Talk by Rita P. Davis

Rita P. Davis
Mar 12, 2021   1:00pm EST

Unwrapping Food Waste

Innovative Packaging Solutions

Julie M. Goddard, Ph.D., Kai Robertson, Paola Appendini, Ph.D., Toby Thomas
Previous SlideNext Slide
Mar 17, 2021   7:30pm EDT

Climate (In)Justice

The Quest for Equity in a Changing Climate

Benjamin Z. Houlton, Tamara Toles O’Laughlin, Linda Shi
Previous SlideNext Slide
Request Information Now
Send Now
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
REQUEST INFORMATION NOW
Act today—classes are filling fast.
Send Now
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
  • Chat
  • Email
  • Phone Phone
  • Help
This modal dialog contains a video.
This modal dialog contains a form.
This modal dialog contains payment options.
Cornell University seal

About eCornell

  • COVID-19 Challenges
  • Blog
  • Press Room
  • Leadership Team
  • Cornell Faculty
  • Professional Accreditations
  • Channel Partners
  • Payment Options
  • Military Students
  • FAQ
  • Jobs and Careers

Online Certificates

  • Marketing
  • Data Science
  • Project Management
  • Leadership
  • Business and Finance
  • Hospitality
  • Real Estate
  • Human Resources
  • Healthcare
  • Technology
  • Engineering
  • Nutrition
  • Plant-Based Nutrition
  • Beekeeping

Group Programs

  • Corporate Certificate List
  • Corporate Course List
  • On-Demand Lessons for Organizations
  • Service Excellence

For Current Students

  • Log into Class
  • Technical Requirements
  • Accessibility
  • PMP Information
  • Help

Contact

Phone: 866-326-7635
+1-607-330-3200
Email: info@ecornell.com
Chat Live
Address: 950 Danby Rd.
Suite 150
Ithaca, NY 14850

COPYRIGHT © 2000- ECORNELL, ONLINE LEARNING SUBSIDIARY OF CORNELL UNIVERSITY /SITEMAP /PRIVACY POLICY