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Profits With Purpose
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Despite having been around for generations, the idea of “shared prosperity” not only remains largely an aspiration, it is a goal that may be slipping further out of reach as inequality worsens. How can we ensure that business leaders make decisions for the greater good, reframing practices and priorities to focus beyond shareholders to stakeholders like employees, communities, and the climate?
Part of the answer begins at our business schools. Business education has a responsibility to provide analysis, training, and insight for making the right change happen. By providing education and research with impact, educational institutions can help tomorrow’s business leaders balance the direct and indirect impacts of their decisions on both lives and profits.
Join Cornell SC Johnson College of Business faculty members Christopher Marquis (Johnson Graduate School of Management) and Amy Newman (School of Hotel Administration and Dyson Grand Challenges) in their conversation with Fred Keller, founder and Chairman of Cascade Engineering, discussing stakeholder-focused business practices.
Part of the answer begins at our business schools. Business education has a responsibility to provide analysis, training, and insight for making the right change happen. By providing education and research with impact, educational institutions can help tomorrow’s business leaders balance the direct and indirect impacts of their decisions on both lives and profits.
Join Cornell SC Johnson College of Business faculty members Christopher Marquis (Johnson Graduate School of Management) and Amy Newman (School of Hotel Administration and Dyson Grand Challenges) in their conversation with Fred Keller, founder and Chairman of Cascade Engineering, discussing stakeholder-focused business practices.