As economies around the world struggle to rebound from the coronavirus outbreak, some travel restrictions are slowly beginning to lift and the hospitality industry is trying to get back on its feet. But with the pandemic still spreading in some areas, the travel landscape remains significantly altered. How can the industry attract guests in this environment?
There’s no doubt that industry professionals will have to adapt their communications when speaking to a public that is both wary of travel and weary of staying home. Regional differences in both the status of the outbreak and existing travel restrictions are also having a major impact on how the hospitality industry communicates with its audience.
In this panel discussion, three hospitality marketing professionals from the U.S., Europe, and Asia will discuss their marketing efforts and how they are adjusting to the new realities in their regions. During the Q&A, ask these industry leaders your own questions directly on how best to optimize marketing and communications.
The panel was organized by Translations.com, a Center for Hospitality Research Corporate Advisory Board Member company.
