Lourdes Casanova is a senior lecturer and the Gail and Roberto Cañizares Director of the Emerging Markets Institute in the SC Johnson School of Management at Cornell University. She has been named one of the 50 most influential Iberoamerican intellectuals and one of the 30 most influential Iberoamerican women intellectuals by Esglobal, a digital magazine on international relations. Dr. Casanova is a Fulbright Scholar and has a Master’s degree from the University of Southern California as well as a Ph.D. from the University of Barcelona. Her commentary has been featured in Latin Trade, Agenda Publica, CNN en Español, and Voice of America.
The Rise of Emerging Markets and Their EnterprisesCornell Course
Course Overview
Emerging markets have caused a major shift in the global economic and geopolitical landscape. The potential for high growth generates significant investment interest in emerging markets. The benefits apply to the foreign investors who provide a much-needed influx of capital as well as the emerging markets as they transition from an agriculture-based economy to a more developed economy based on the production of goods and services.
In this course, you will explore the concept of the E20+1 (the top 20 emerging markets and China), discuss these entities, and examine the growth of emerging market multinationals. You will discover the competition they represent for well-established firms in other economies.
You will also delve into the particular challenges that emerging markets face as they seek investment. What makes some regions stronger than others for the rise of developing economies? You will examine these factors and identify which countries are moving up the list of the top 20 across the globe. You will discover the drivers of emerging markets, the different ways they compete in a global marketplace, and the ways they use innovation to gain an edge.
You are required to have completed the following course or have equivalent experience before taking this course:
- Defining Emerging Markets
Key Course Takeaways
- Explore the definition of E20+1
- Examine the globalization drive of emerging market multinationals (EMNCs)
- Identify the competitive advantages of EMNCs
- Address the challenges of new competitors
How It Works
Course Authors
Anne Miroux is Faculty Fellow at the Emerging Markets Institute in the Johnson School of Business at Cornell University. She has over 30 years of experience in international trade and finance. Dr. Miroux began her career in the United Nations Center on Transnational Corporations in New York, where she was involved in the negotiations on the UN Code of Conduct on Transnational Corporations. In the mid 1980s she joined the United Nations Conference on Trade and Development (UNCTAD), where she specialized in issues related to developing-country debt, foreign direct investment and transnational corporations, and technology and innovation policies. For several years, Dr. Miroux led the organization’s work on foreign direct investment (FDI) statistics and directed the World Investment Reports (WIR), the United Nations flagship report on FDI and transnational corporations. She also served as the editor of the UN Transnational Corporations Journal. Dr. Miroux published a number of papers and articles and led research projects and technical assistance activities in developing countries on debt, FDI, and development.
Until late 2015, Dr. Miroux was the Director of the Division on Technology and Logistics in UNCTAD, in charge of the organization’s work on technology and trade logistics. She was also the Head of the Secretariat of the United Nations Commission on Science and Technology for Development (CSTD). Dr. Miroux is a member of the Advisory Board of the Technology and Management Center of the Department of International Development at Oxford University as well as a member of the Board of NetExplo. Dr. Miroux has an MBA from HEC – Ecole des Hautes Etudes Commerciales (Jouy-en-Josas, France) and a diploma from IEP (Institut d’Etudes Politiques – Paris). She holds a Ph.D. in Economics from University of Paris I – Sorbonne.
Who Should Enroll
- Venture capital and private equity investors
- Investment advisors
- Asset managers and other financial services professionals with international mandates
- Portfolio managers and analysts
- Insurance representatives
- Corporate officers, directors, and managers in multinational companies
- Consultants
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