You have defined clear goals and started to define a vision for your product. The product manager now moves to answer a key question, “What do we build?” A product manager needs to define a framework for prioritization, source ideas from relevant customers, team members, and stakeholders, and make sound decisions. Then a product manager can pull it together into a roadmap that defines what the team will build and when.
In this course, you will learn the art of developing a compelling roadmap, which will keep the team focused and align your stakeholders around the support you need. Keith Cowing will guide you through the nuances of product management, help you define a framework for feature prioritization, and walk you through key factors you need to consider. He will also demonstrate how to skillfully navigate the organization and present the roadmap to your team.
Developing a Product Hypothesis and User Personas and Product Vision and Goals are required to be completed prior to starting this course.
KEY COURSE TAKEAWAYS
Create a compelling roadmap that articulates what you plan to build
Souce your ideas from around the company and market
Present the roadmap to leadership, stakeholders, and the team
Visiting Lecturer, Cornell Tech; Vice President, Product Management, Flatiron Health
Keith Cowing is a Visiting Lecturer at Cornell Tech and vice president of product management at Flatiron Health, a technology company focused on accelerating cancer research. He has spent 15 years building products, teams, and companies, and now teaches about careers and product management. Keith publishes a blog at KeithonCareers.com.
Prior to joining Flatiron, Keith was a product manager at Twitter, LinkedIn, and Goldman Sachs. He was also the founder and CEO of Seamless Receipts. Keith led the team, raised venture capital, managed the development and launch of new products, and secured business from global brands such as Oakley, Tumi, Burton, and Lenox.
Keith received an MBA with distinction in entrepreneurship and a Bachelor of Science cum laude in electrical and computer engineering from Cornell University.