Managing the

Product Lifecycle

Cornell Course

After a product has been developed, the product manager must bring it to market and manage the product lifecycle as it evolves. The PM must work with other departments to sustain and improve the product over time and must take steps to retire the product at the right time.

This course will show you how to prepare for product launch through close coordination with key departments like marketing, operations, sales, and quality assurance. You will explore ways to build up to an effective mass product launch, and then track and manage the product in the market after launch. You will see how to work with your colleagues in other departments to ensure appropriate growth in product features as well as market viability. Finally, you will reflect on the decisions and steps needed when “sunsetting” a product at the end of its lifecycle.

You are required to have completed the following courses or have equivalent experience before taking this course:

• Preparing for Success as a Product Manager
• Managing Product Teams
• Identifying and Targeting Customer Needs
• Prioritizing for Product Roadmaps
• Designing and Developing Products