StrategyCornell Course

When researching an organization as a whole, one of the aspects to look at is how well the organization is positioned in the competitive environment. How can you participate in the discussions about the company's future trajectory and the objectives of the company? This course will give you the foundational knowledge to be able to meaningfully participate in conversations about an organization's strategy. Using Porter's Five Forces framework, you will evaluate what happens when a new product enters the market and determine its threat level. You will then focus on the specifics of the technology industry and how innovation plays an important part in the strategy a tech company designs. Building from here, you will discover the opportunities that exist for new, innovative approaches in your industry and how to capture the value of innovation. Finally, you will discover the aspects of different business models and how many facets of the business play a role in developing the model for your business.