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Marketing Certificate Programs
Developed by Cornell’s expert faculty, our flexible online certificate programs cover today’s most relevant marketing concepts and strategies. From data-driven marketing to social media, all courses are rich with examples, timely discussions and projects to help you apply your learning to real-world challenges and opportunities.
Courses:
- Understanding the Digital Marketing Landscape and the Customer Funnel
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Implementing an Integrated Digital Marketing Plan
- Marketing Symposium LIVE
Who Should Enroll:
- Marketing managers
- Product managers
- Entrepreneurs
- Any professional looking to move into digital marketing or improve their ability to converse with marketing team members
Courses:
Core Courses
- Understanding the Digital Marketing Landscape and the Customer Funnel
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Implementing an Integrated Digital Marketing Plan
- Social Media Strategy
- Social Media Marketing Across the Purchase Funnel
- Creating Effective Content Marketing
- Building the Brand Through Influencer Marketing
- Social Listening and Community Management
- Measuring Social Media Marketing Success
- Leveraging Customers for Growth
- A/B Testing and Analytics
- Customer Behavior Segmentation Analysis
- Predicting Customer Response
- Driving Growth Through Customer Centricity
- Using Data for Positioning Brands
- Data Privacy in Marketing
- Leadership Symposium LIVE
- Marketing Symposium LIVE
- AI Symposium LIVE
Growth Marketing Elective Track
- Digital Transformation in Marketing
- Marketing Automation and AI
- Growth Marketing With AI
Data Privacy Elective Track
- Defensive Data Strategies
- Data Protection Solutions
- Emerging Data Privacy Challenges
Who Should Enroll:
- Marketers at all levels
- Business leaders
- Brand managers
- Marketing data analysts
- Social media community managers
- Product managers
- Entrepreneurs
- Any professional looking to move into digital marketing or improve their ability to converse with marketing team members
Courses:
- Key Performance Indicators for Marketing
- The Customer Journey and Segmentation
- Targeting and Positioning
- Product Design and Testing
- Setting Up Distribution Channels
- Establishing Effective Pricing
- Promotion and Attribution Strategy
- Marketing Symposium LIVE
Who Should Enroll:
- Marketing managers
- Product managers
- Entrepreneurs and small business owners
- Anyone responsible for bringing a product to market
- Non-marketing professionals and business leaders looking to develop customer strategy
Courses:
- Growth Marketing With AI
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Marketing Automation and AI
- Marketing Symposium LIVE
Who Should Enroll:
- Marketing managers
- Marketing automation specialists
- Product managers
- Marketing data analysts
- Brand managers
- Agency account managers
- CMOs
- Entrepreneurs
Courses:
- Social Media Strategy
- Social Media Marketing Across the Purchase Funnel
- Creating Effective Content Marketing
- Building the Brand Through Influencer Marketing
- Social Listening and Community Management
- Measuring Social Media Marketing Success
- Marketing Symposium LIVE
Who Should Enroll:
- Content marketers
- Social media managers
- Marketing channel managers
- Product managers
- Entrepreneurs
- Account executives
- Brand marketers
- Marketing communications specialists
- Copywriters
- Marketing consultants
Courses:
- Brand Purpose
- Brand Strategy
- Brand Positioning
- Brand Planning
- Brand Activation
- Brand Measurement
- Marketing Symposium LIVE
Who Should Enroll:
- Marketers
- Brand managers
- PR professionals
- Communications professionals
- Business leaders and executives
- Entrepreneurs
Courses:
- Principles of Digital Storytelling
- Developing a Brand Narrative
- Podcasting
- Producing a Brand Video
Who Should Enroll:
- Marketers
- PR professionals
- Communications professionals
- Content creators
- Creative producers
- Journalists and media professionals
- Scriptwriters and filmmakers
- Authors
Courses:
- Writing Concise Copy
- Writing Persuasive Copy
- Writing Web Copy
- Writing Online Media Copy
- Writing Social Media Copy
- Marketing Symposium LIVE
Who Should Enroll:
- Copywriters and copy editors
- Marketers
- Staff writers
- Communications professionals
- Technical writers
- Web content developers
- Social media and blog content developers
Courses:
- Developing the Story and Idea
- World-Building and Character Development
- Building Blocks of Scene and Structure
- Voice and Point of View
- Dialogue and Subtext
- Image and Action
Who Should Enroll:
- Aspiring writers (fiction, playwriting, screenwriting, memoirs)
- Journalists
- Content writers
- Actors
- Teachers
- Publishing and editing professionals
- Individuals looking to adapt or develop stories to a new medium
- Anyone with an interest in narrative storytelling
Courses:
- Creative Writing Techniques in Nonfiction
- Editing and Revising for Impact
- Constructing Influential Op-Eds
- Developing a Publishable Personal Narrative
Who Should Enroll:
- Creative writers
- Content and copywriters
- Marketers and advertisers
- PR and communication professionals
- Technical writers and science writers
- Academic writers
- Aspiring journalists and feature writers
- Aspiring editors
- Authors working on memoirs and biographies
- Grant writers and fundraising professionals
- Development consultants
- Genealogists and municipal historians
Courses:
- Storytelling Across Media
- Engaging Specific Stakeholders
- Campaign Design and Ideation
- Meta Storytelling With Info Comics
- Creating Awesome Presentations
Who Should Enroll:
- Marketers and brand managers
- Community-based educators
- Grant writers
- Communication leaders in fields such as healthcare, environment, and public policy
- Executives
- Communications consultants
- Individuals seeking to better communicate their ideas and build a professional identity
Courses:
- Communicating with the Media
- Strategic PR Planning
- Hiring and Managing PR Agencies
- Communication Planning for Change
- Crisis Communication Planning
- Marketing Symposium LIVE
- Leadership Symposium LIVE
Who Should Enroll:
- Communications professionals
- Current or aspiring public relations professionals
- Managers
- Executives
- Entrepreneurs
Courses:
Core Courses
- Key Performance Indicators for Marketing
- The Customer Journey and Segmentation
- Essentials of Marketing Strategy
- Promotion and Attribution Strategy
- Leadership Symposium LIVE
- Marketing Symposium LIVE
- Project Management Symposium LIVE
Elective Courses (2 Courses)
- Targeting and Positioning
- Brand Positioning
- Brand Activation
- Leading Project Teams
- Campaign Design and Ideation
- Brand Strategy
- Managing Team Performance
- Understanding and Visualizing Data
- Implementing Scientific Decision Making
- Problem-Solving Using Evidence and Critical Thinking
- Making a Convincing Case for Your Solution
Who Should Enroll:
- Service members transitioning, or veterans who have previously separated or retired, from any military branch
Courses:
- Strategic Media Relations for Public Leaders
- Persuasive Writing for Public Impact
- Persuasive Speaking for Media
- Building Media Support
Who Should Enroll:
- Advocacy, nonprofit, and government leaders and professionals
- Executives and business leaders in industries heavily influenced by public policy
- Civil servants and elected and appointed officials at the local, state, and federal levels
- Political candidates for elected office
- Legislative aides
- Political candidate recruitment organizations
- Scientists and engineers at the management and executive levels
- Consultants
- Anyone interested in transitioning in their career in PR or a related function
Courses:
Core Courses
- Communication Planning for Change
- Crisis Communication Planning
- Generative AI for Written Communication
- Leadership Symposium LIVE
- AI Symposium LIVE
Elective Courses (1 Course)
- Leading Strategic Change Initiatives
- Problem-Solving Using Evidence and Critical Thinking
- Planning and Delivering Effective Presentations
Who Should Enroll:
- Public Relations Professionals
- Communications Professionals
- Marketers
- Executives
- Mid-Level Managers
- HR Leaders
Courses:
- Leveraging Customers for Growth
- A/B Testing and Analytics
- Customer Behavior Segmentation Analysis
- Predicting Customer Response
- Driving Growth Through Customer Centricity
- Marketing Symposium LIVE
Who Should Enroll:
- Marketers
- Marketing and business analysts
- Managers using data insights to make business decisions
Courses:
- Exploring Data Sets With R
- Customer Preference Analysis
- Marketing Mix Modeling
- Digital Advertising Analytics
- Marketing Symposium LIVE
Who Should Enroll:
- Marketing professionals
- Business analysts
- Managers using data insights to make business decisions
Courses:
Core Courses
- Understanding the Digital Marketing Landscape and the Customer Funnel
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Implementing an Integrated Digital Marketing Plan
- Using Data for Positioning Brands
- Leveraging Customers for Growth
- A/B Testing and Analytics
- Customer Behavior Segmentation Analysis
- Predicting Customer Response
- Driving Growth Through Customer Centricity
- Marketing Symposium LIVE
- Hospitality Symposium LIVE
- AI Symposium LIVE
Marketing Strategy Elective Track
- Key Performance Indicators for Marketing
- The Customer Journey and Segmentation
- Targeting and Positioning
- Product Design and Testing
- Setting Up Distribution Channels
- Establishing Effective Pricing
Strategic Hospitality Marketing Elective Track
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
Who Should Enroll:
- Marketing and sales professionals
- Project and product management professionals
- Entrepreneurs looking to gain a deeper understanding of marketing
- Business leaders who work with marketing teams to develop marketing strategy
Courses:
- Essentials of Marketing Strategy
- Analyzing Segmentation and Targeting
- Using Data for Positioning Brands
- Market Research and Analysis
- Creating and Communicating the Value of Your Brand
- Marketing Symposium LIVE
Who Should Enroll:
- Marketing professionals and analysts
- Business analysts
- Managers using data insights to make business decisions
- Account executives
- Product managers
Courses:
- Introduction to Behavioral Science
- Drivers of Consumer Behavior: Attention, Emotion, Coherence
- Using Behavioral Science to Influence Customer Behavior Online
- Behavioral Science for Innovation
- Behavioral Science for Branding
- Behavioral Science for Pricing
Who Should Enroll:
- Marketers
- Brand managers
- Product managers
- Engineers and software developers
- Tech leaders
- Project managers
- UX and web design professionals
- Entrepreneurs
Courses:
- Value Creation and Profitability
- Change, Disruption, and Growth
- Market Research and Analysis
- Pricing Strategy
- Leadership Symposium LIVE
- Marketing Symposium LIVE
Who Should Enroll:
- Marketers
- Current and aspiring product managers
- Business executives
- Consultants
- Entrepreneurs
Courses:
- Digital Transformation in Marketing
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Marketing Automation and AI
- Marketing Symposium LIVE
- AI Symposium LIVE
Who Should Enroll:
- Marketing managers
- Content marketers
- Marketing automation specialists
- Product managers
- Marketing data analysts
- Brand managers
- CMOs
- Entrepreneurs
Courses:
- Retail Media Strategy
Who Should Enroll:
- Retail industry professionals interested in leveraging media and advertising to enhance the shopping experience and drive sales
- Brand leaders
- Directors
- VPs and SVPs
- Chief Customer Officers and Chief Marketing Officers
Courses:
- Data Privacy in Marketing
- Defensive Data Strategies
- Data Protection Solutions
- Emerging Data Privacy Challenges
- Leadership Symposium LIVE
- Marketing Symposium LIVE
Who Should Enroll:
- CMOs
- CIOs and CTOs
- Mid- and senior-level marketing managers
- Brand and product managers
- Data scientists and analysts
- Web developers
- Tech leaders and IT professionals
- Consultants
Courses:
- Human-Centered Design Essentials
- Effective User Research
- Creating User Personas
- Developing a UX Design Concept
- Prototyping and UX Feedback
- Evaluating Usability
Who Should Enroll:
- Product managers
- Web designers
- Software developers
- Marketing professionals
- UI/UX designers
- Graphic designers
- Instructional designers
- Accessibility specialists
- Anyone focused on customer experience evaluation
Courses:
- Framing Front-End Web Development
- Structuring Content with HTML
- Styling Web Content with CSS
- Composition and Responsive Design
- Improving User Experience with Interactivity
- Collecting Data with Forms
Who Should Enroll:
- Aspiring web developers, web designers, and UX designers
- Backend programmers who need front-end skills to become full-stack developers
- Self-taught web programmers
- Entrepreneurs
Courses:
- Photography Fundamentals
- Camera Selection and Mechanics
- Digital Asset Management
- Lighting
- Style and Expression Through Photography
- Building a Photography Portfolio
- Professional Photography
Who Should Enroll:
- Current and aspiring professional photographers
- Artists
- Amateur photographers and hobbyists
- Marketers involved in social media, creative, or brand
- Small business owners who need to photograph their products or services
Courses:
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
- Hospitality Symposium LIVE
- Marketing Symposium LIVE
Who Should Enroll:
- Customer-focused sales and marketing professionals
- Services marketing and operations professionals
- Industry professionals interested in analyzing services marketing data to make strategic decisions
- Services marketing managers and professionals who interact directly and communicate with customers
- Product marketing professionals transitioning into a marketing role in service-centric firms
How It Works
Learn From Top Minds
Courses are developed by Cornell faculty
Power Your Career
Gain today’s most in-demand skills to stand apart.
Flexibility Fits Your Life
Learn on your schedule without stepping out of your job.
Small-class Experience
Participate in facilitated discussions and live sessions with industry peers.
Real-world Projects
Apply learnings and insights to your work to make an impact right away.
Personalized Feedback
Enjoy meaningful feedback on assignments from expert facilitators.
Learn From Top Minds
Courses are developed by Cornell faculty
Power Your Career
Gain today’s most in-demand skills to stand apart.
Flexibility Fits Your Life
Learn on your schedule without stepping out of your job.
Small-class Experience
Participate in facilitated discussions and live sessions with industry peers.
Real-world Projects
Apply learnings and insights to your work to make an impact right away.
Personalized Feedback
Enjoy meaningful feedback on assignments from expert facilitators.
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WHAT YOU'LL EARN
- Certificate from Cornell University
- Professional Development Hours (CEUs)