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Hospitality Certificate Programs
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- Understanding Financial Statements
- Building High-Performing Teams
- Services Marketing Planning and Management
- Pricing and Revenue Management Essentials
- Building Guest Loyalty
- Introduction to Hotel Operations
- Leadership Symposium LIVE
- Hospitality Symposium LIVE
- Marketing Symposium LIVE
- Introduction to Hotel Operations
- Becoming a Powerful Leader
- Building High-Performing Teams
- Understanding Financial Statements
- Using Ratio Analysis to Evaluate Financial Performance
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Introduction to Hotel Revenue Management
- Forecasting and Availability Controls in Hotel Revenue Management
- Marketing the Hospitality Brand Through Digital Media
- Utilizing Income Statements and Operational Data
- Building Guest Loyalty
- Introduction to Restaurant Revenue Management
- Managing Meal Duration and Reservations
How It Works
Learn From Top Minds
Courses are developed by Cornell faculty
Power Your Career
Gain today’s most in-demand skills to stand apart.
Flexibility Fits Your Life
Learn on your schedule without stepping out of your job.
Small-class Experience
Participate in facilitated discussions and live sessions with industry peers.
Real-world Projects
Apply learnings and insights to your work to make an impact right away.
Personalized Feedback
Enjoy meaningful feedback on assignments from expert facilitators.
Learn From Top Minds
Courses are developed by Cornell faculty
Power Your Career
Gain today’s most in-demand skills to stand apart.
Flexibility Fits Your Life
Learn on your schedule without stepping out of your job.
Small-class Experience
Participate in facilitated discussions and live sessions with industry peers.
Real-world Projects
Apply learnings and insights to your work to make an impact right away.
Personalized Feedback
Enjoy meaningful feedback on assignments from expert facilitators.
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Why eCornell?
- Identify the components of a well-defined marketing strategy and how it might influence overall business strategy
- Apply the concepts of segmentation, targeting, and positioning to a product or service
- Perform a market analysis and learn to apply the six stages of research to a marketing initiative
- Create and communicate the value of your brand
- Improve new product diffusion and develop strategies to increase product adoption and sales
- Identify new marketing channels and learn how to communicate value to potential consumers