BEFORE YOU BEGIN
Please note the courses are provided in English. English is required to complete the program. This video will guide you through installing and using Google Translate. This is intended to help with the registration process.
The Take the Lead program is a chance for you to learn some basic skills that will help in your education and career. Upon completion of all modules, you will be awarded with a Recognition of Achievement Letter.
The program is comprised of five modules (listed below) with the following learning objectives:
- Define and differentiate between leadership and management
- Develop a strategy for overcoming new leadership challenges
- Evaluate motivational techniques and determine when to use them
- Identify the skills and relationships you need to foster that are crucial to your career development as a leader
- Think like a customer-centric manager
- Analyze the roles played by key players in digital marketing
- Determine where your brand (or one you like) sits within the social/platform integrated ecosystem
- Conduct a brand audit and brand voice workshop to define a clear brand voice for social media
- Design an overarching “big idea” and creative strategy to guide brand-generated content marketing activities
- Cultivate an entrepreneurial mindset in how you approach new business opportunities within an existing firm
- Assemble the necessary tangible/intangible resources for realizing new opportunities
- Establish organizational processes and systems that balance the risks and rewards of new ideas to maximize the potential for success
- Scale and sustain the new entrepreneurial opportunity in order to drive competitive advantage
- Create a concrete plan of action to help guide your job search efforts
- Explore different career self-assessment tools to think critically about your goals, strengths, and capabilities
- Examine different career paths and make informed decisions about the roles that might be the best fit for you
- Practice the skills needed for successful networking
- Develop a personal brand and create personalized marketing materials
- Draft a résumé that reflects your unique combination of skills and experience
- Develop your marketing materials by creating a LinkedIn profile
- Explore best practices for interviews
- Improve productivity by managing your time and priorities as well as the time and priorities of others
- Determine the needed frequency of time and priority audits so you can make thoughtful decisions regarding managing time and priorities
- Conduct an audit of priorities and assess how they fit in at seven levels of analysis
- Determine what is and is not getting done and how time is being used by conducting an audit of your and others’ use of time
- Evaluate your own and others’ skills and interests to better distribute work
- Examine the impact that time and task management can have on work and life