eCornell Staff Enrollment Benefit

Accounting is one of today’s fast-growing professions, with numerous career path options. This certificate program will help you establish an in-depth understanding of foundational accounting principles and how to apply them in practice. In the courses, you will construct and interpret accounts of revenue, accounts receivable, inventory, assets, long-term debt, and equity. You will have the opportunity to examine the rules for financial statements and learn how the field of financial accounting has evolved over time to meet the needs of businesses. This understanding of core financial accounting principles will enable you to independently analyze an organization’s financial standing and viability as well as understand when organizations are using gaps in accounting rules to their financial advantage. Upon completion of the program, you will be able to converse confidently in the language of finance and present a company’s financial performance to internal stakeholders as well as investors, creditors, suppliers, and customers. This knowledge will help you inform the strategic decision-making process using concise and relevant financial data appropriate to your audience in any industry. Please note this program references US Financial Accounting guidelines. As such, all forms may not be exact for those who reside or conduct business outside the United States, however the principles remain the same. The courses in this certificate program are required to be completed in the order that they appear.

In these unprecedented times, professionals in healthcare must adapt and rise to the challenges created by ever-evolving circumstances. In this certificate program, you will develop and apply the skills needed to provide care with agility. You will perfect your organization’s virtual care and improve quality by providing excellent service to your patients and visitors. Finally, you will strategize to reach your goals in any care context and gain practical skills to lead your team through it all. Designed for maximum flexibility, the Adaptive Healthcare Strategy Certificate program offers you a selection of courses in the following areas: Virtual Care, Patients as Consumers, Strategy, and Leadership. In Virtual Care, you will strategize and practice excelling at communicating virtually, whether it is with patients or general audiences. Patients as Consumers will help you develop service-focused leadership competencies to engage colleagues in creating a strong service culture. In Strategy, you will focus on defining success when applying quality management approaches to improve quality at your organization. Lastly, Leadership will allow you to explore vital techniques when leading your team, be it through crisis or conflict. By the end of this series, you will be an asset to your organization by confidently providing strategic care for your patients in any context. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing and hospitality industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Increasing sales and profits entails a comprehensive revenue -management strategy that includes creating and managing customer demand and establishing a marketing strategy built around rigorous control systems. Doing this better than the other players in the market will produce a clear, competitive yield advantage. This certificate program consists of five two-week courses. The series builds on the fundamental principles of pricing and revenue management to give you advanced tools and techniques to make strategic hotel pricing decisions, set inventory controls, and encourage demand manipulation to drive profits and overall organizational performance. You can complete all five courses and earn your certificate in as little as three months, spending three to five hours per week. This program was developed with revenue-management expert Christopher Anderson, PhD, associate professor in the School of Hotel Administration at Cornell University. Professor Anderson’s research focuses on revenue management and service pricing, and he advises world-renowned hospitality, service, and consumer-goods firms on optimizing and executing their revenue-management strategies. The courses in this certificate program are required to be completed in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the Hospitality industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Breakthroughs in large language models (LLMs) are rapidly reshaping how organizations innovate, automate, and deliver value to their customers. As AI capabilities expand, professionals who can bridge technical implementation with strategic vision are increasingly in demand. This certificate program takes you from the fundamentals of large language models to the cutting edge of autonomous agents. You’ll develop an intuition for LLM behavior, prompting, and context engineering, and learn why models sometimes hallucinate. You’ll also explore Retrieval-Augmented Generation (RAG), enabling models to access private and up-to-date data. Next, you’ll move from “AI that chats” to “AI that acts” by building AI agents and improving their effectiveness through multi-agent workflows and agentic protocols. Finally, you’ll step back to evaluate AI opportunities through the lens of governance, risk, security, and human oversight, so you can deploy AI responsibly at scale. Whether you're a developer building AI-powered applications, a technical leader evaluating AI opportunities, or an executive shaping AI strategy, this program provides the practical skills and strategic frameworks to harness AI’s transformative potential while navigating its risks responsibly. You will be most successful in this program if you are comfortable with at least one programming language. The courses in this certificate program are required to be completed in the order that they appear. This program includes a full year of free access to the AI Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking site and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

With the rapid expansion of artificial intelligence (AI) and generative AI applications across every aspect of work and life, demand for professionals with the skills to develop AI-based tools and solutions has exploded. In this certificate program, you will explore the components and technologies on which AI is built. Throughout the courses, you will leverage practical tools and projects to gain technical skills in key areas such as machine learning and natural language processing, as well as establish strategies for the business implications of AI in today’s marketplace and the future of work. You’ll have the opportunity to gain hands-on experience with prompt engineering using state-of-the-art generative AI models and establish a foundation in the ethical and legal implications of AI for products and work you create. Using real-world datasets, you will apply supervised learning to solve data science questions, improve machine learning models, and create neural networks for specific business cases. Finally, you will choose your own exploration of AI-driven practices with elective courses to take a deep dive into natural language processing or digital transformation. By the end of the program, you will have achieved broad expertise in AI and generative AI application development, giving you the tools needed to lead in today’s age of AI. This program also uses Python and the NumPy library for code exercises and projects. To be successful in this program, students should have a working knowledge of Python programming, and college-level knowledge of calculus, linear algebra, and statistics. If you do not have this experience, start with the Data Science Essentials or Python Programming certificate program. The courses in this certificate program are required to be completed in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

As data in healthcare grows more complex, AI is increasingly being used to enhance diagnoses, treatment, patient engagement, and administrative tasks. Brought to you by expert faculty from Weill Cornell Medicine, this certificate program focuses on the transformative power of data science and artificial intelligence in the healthcare space. You will begin by developing a foundation in machine learning techniques, emphasizing data preparation and predictive analytics to improve patient care. You will build on this by focusing on efficient data management, exploring relational databases, and honing skills in data querying for insightful healthcare decisions. You will then be introduced to natural language processing (NLP), exploring methods to extract insights from medical texts as well as ways to apply conscientious practices in data handling. Finally, you will examine the human factors influencing AI design and implementation, advocating for user-centered solutions that adhere to ethical principles. Throughout the courses, you will have the opportunity to apply these teachings in hands-on exercises as you gain practice addressing real-world healthcare problems. Together, these courses will equip you with the skills to leverage technology for improved healthcare outcomes, ensuring data integrity, patient privacy, and the creation of equitable AI-driven solutions. You must have intermediate proficiency in Python programming and machine learning to be successful in this certificate program. The courses in this certificate program are required to be completed in the order that they appear.

Generative AI is transforming the hospitality industry by greatly enhancing efficiency, streamlining operations, and guiding better decision making. The business of hospitality is increasingly data rich, but the data comes from a variety of sources which need to be collected, assessed, and acted upon on a frequent basis. Data sources include archival data on third-party platforms and transactional systems which are often behind user logins, in-house data collections systems, human resource software, and key online platforms such as Google and Tripadvisor. Now, hospitality providers can access, compare, and analyze this data through the use of predictive and generative AI — without extensive data analysis training. Throughout this program, you will use machine learning methods and generative AI to build predictive models, analyze data, evaluate forecast data, and assess and categorize customer reviews as you work through common hospitality scenarios. These skills can be immediately applicable to your organization’s marketing, training, pricing, forecasting, user-generated content management, communications, and guest experience enhancement efforts. You will also have the opportunity to use several AI tools to help automate operational activities, including data collection, transfer and analysis, and internal and external communications, freeing up employees to perform value-add activities and focus on the customer experience. By the end of the program, you will be able to strategically implement AI solutions to optimize operations, enhance guest satisfaction, and drive innovation within your hospitality organization. The courses in this certificate program are required to be completed in the order that they appear. Coursework will require access to Microsoft Excel, the purchase of a UDS$30 one-month license to BigML, and free versions of ChatGPT, Zapier, and Botster. Additionally, for the course, Streamlining Hospitality Operations With Automation, access to a PC with Microsoft Excel and Microsoft Power Automate is highly encouraged to maximize the learning experience, though it is not required. Microsoft Power Automate is not available for Mac users. This program includes two years of free access to both the Hospitality Symposium and the AI Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Artificial intelligence (AI) is transforming industries and reshaping the global economy, making it crucial for professionals to grasp its legal, ethical, and policy implications. This certificate program empowers you to integrate AI responsibly within your organization, addressing these challenges head on. You will start by understanding AI systems, exploring their benefits and drawbacks, and tackling the legal and ethical issues they present. You’ll delve into AI’s impact on data privacy, bias, and accountability, while examining key U.S. and European regulatory perspectives. You'll also evaluate legal and intellectual property risks, develop strategies to mitigate your organization's legal and ethical risks, and promote effective and inclusive AI practices. The program further explores global AI dynamics, balancing innovation with compliance across international governance frameworks. You will gain practical tools for AI implementation, including change management, governance structures, and organizational alignment, along with advanced scenario planning for long-term strategic success. By the end, you’ll be equipped to deploy AI ethically, mitigate risks, and lead your organization through emerging AI challenges. For the best experience in this program, it is recommended to take these courses in the order that they appear. This program includes two years of free access to the AI Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you will deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you will receive access to the Symposium networking site along with details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

Generative AI is rapidly redefining how professionals communicate, collaborate, and drive results across every industry. As organizations seek new ways to boost productivity and stay competitive, mastering AI-powered tools and strategies has become essential for workplace success. This certificate program empowers you to confidently integrate generative AI into your daily work, transforming the way you write, present, collaborate, and lead business process innovation. Throughout the program, you will explore how to partner with AI for clear, compelling written communications and dynamic presentations that resonate with any audience. You’ll develop a robust framework for selecting the right AI tools, crafting effective prompts, and seamlessly embedding AI-generated insights into your workflows. By applying proven methods for productivity and automation, you’ll discover how to overcome bottlenecks, streamline operations, and unlock new levels of efficiency. Guided by Cornell’s expert faculty, you’ll examine practical use cases and real-world scenarios, ensuring every skill translates directly to your professional environment. This program will equip you to leverage generative AI with confidence — enhancing your impact, accelerating your projects, and positioning yourself as a forward-thinking leader in the evolving digital workplace. For the best experience in this program, it is recommended to take these courses in the order that they appear. This program includes a full year of free access to the AI Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking site(s) and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

AI is rapidly evolving from a technical solution into a strategic force that redefines how organizations compete, innovate, and grow. As advanced AI systems — from generative models to autonomous agents — transform the workplace, leaders who can bridge technical potential with business strategy stand out in their professions. Guided in this certificate program by Professor Karan Girotra’s expertise, you will analyze the latest AI breakthroughs and assess their strengths and limitations within real-world business contexts. Through immersive case studies and actionable frameworks, you’ll discover how AI can automate tasks, augment human capabilities, and streamline information flows, boosting productivity and transforming organizational structures. You’ll also explore how AI fuels new business models, enabling you to pinpoint opportunities for competitive differentiation and drive industry innovation. Throughout the program, you will gain tools to evaluate and prioritize AI initiatives aligned with strategic objectives. By the end, you’ll be equipped to champion AI adoption, accelerate enterprise growth, and lead your organization confidently into the future. The courses in this certificate program are required to be completed in the order that they appear. This program includes two years of free access to the AI Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you will deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you will receive access to the Symposium networking site as well as details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

With the rise and acceleration of AI, machine learning (ML) has become an increasingly critical tool for the development of computer systems with the ability to learn and discover patterns in data. Gaining a foundation in the concepts and practices of ML can set you up to understand new advancements and grow your career in this field. In this certificate program, you will gain the skills that will enable you to build ML solutions in real-world conditions through an ethical and inclusive lens. You will discover the machine learning lifecycle, explore common machine learning packages, and work with industry-relevant tools to analyze large data sets. By the end of the program, you will have hands-on practice and experience building machine learning workflows and optimizing ML models from scratch to solve problems or achieve goals. In order to be successful in this program, students must be familiar with the programming language Python. The courses in this certificate program are required to be completed in the order that they appear.

Blockchain has recently become synonymous with cryptocurrency, but its applications go far beyond financial transactions. Companies in every industry are just now beginning to understand how to apply blockchain-based solutions to solve business problems. In this certificate series, you will delve into the world of blockchain technology and its cryptographic underpinnings to demystify the technology and the promise it holds for business. Learning from world-renowned blockchain experts from Cornell Tech, you will begin by studying how cryptocurrencies like Bitcoin make use of the blockchain to facilitate peer-to-peer digital transactions. Then, with a solid understanding of the mechanics of the Bitcoin blockchain protocol, you will discover the problems blockchain technologies aim to solve and determine how they can support your business goals. Ultimately, you will walk away with a proposal for an application of blockchain technology in your organization. The courses in this certificate program are required to be completed in the order that they appear.

Brand management has become one of the most important aspects of business strategy. Brands are often a central organizing principle of successful organizations — guiding decisions and actions. Whether you’re a brand marketer, business leader, or entrepreneur, this certificate program provides an essential framework to build and manage a great brand. Through the coursework, you will define the foundational building blocks for your brand purpose by understanding the target audience and crafting integrated marketing communications. You’ll identify opportunities and threats that affect your brand’s market position and determine potential strategies to capitalize on opportunities to strengthen your brand’s position. You’ll then create a brand positioning strategy for your market, and identify various vehicles for marketing communications that would effectively reach the brand’s target market. Finally, you will explore brand assessment and management strategies for the allocation of resources to ensure brand performance is optimized and brand objectives are met. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

The stronger your brand narrative – the story you tell about your brand via characters, settings, and themes – the more effective you can make all of your brand communications. In this program, you will hone your storytelling strategies and gain the skills needed to build an engaging brand narrative for your personal or professional brand. You will explore the different elements that make up a brand narrative and the ways a story can evoke emotion to make it memorable. Just as important as the content of your story is the mode used to tell it. Accordingly, you will examine the benefits of different platforms, such as podcasts and video. You’ll complete several hands-on projects to create storytelling media, including producing compelling interviews, while developing your audio and visual production skills. With your final products in hand, you will discover best practices to promote your work. The courses in this certificate program are required to be completed in the order that they appear.

Business problems need solutions based on data, not intuition. Yet most organizations struggle to translate the abundance of data they have today into meaningful business insights. Now more than ever, data analytics, approached with a business management mindset, is an essential function for successful decision -making in every industry. It can help frame problems, create comparisons, forecast outcomes, and make predictions. And the people who can make meaning from data in a way that stakeholders and executives can easily understand often become some of the most valued people in a company. In this certificate program, you will learn effective methods to analyze data and make better, more informed business decisions. Working with Excel as your go-to tool, you will master real-world spreadsheet modeling concepts, examine data cleaning methods to improve accuracy, and explore ways to manage data using Excel’s math and logic capabilities to their full potential. You will get a chance to visualize your data into compelling charts and dashboards to communicate your findings, and make simulated predictions based on what the data reveals. Whether you’re a manager or executive responsible for financial or functional reporting, an analyst, or an entrepreneur, this program will help you develop the kind of mission-critical business analytics skill set that will make you invaluable to any team. Students are required to use a Desktop (PC or Mac) version of Microsoft Excel (2016 or later) to complete some assignments in this program; Excel for Web (Online) and Excel for Mobile will not suffice. Please note that this course was designed specifically for PC users. Students with some familiarity in Excel will be most successful in this program, but those using Microsoft Excel for Mac will likely require external support given the differences inherent to Excel for PC vs. Mac.

In today’s global business landscape, the ability to communicate with impact can set you apart. Whether you’re presenting to executives, collaborating with global teams, or creating high-stakes client proposals, this certificate program will help you build the skills you need to deliver messages that drive results. In the program, you will begin with three core courses where you’ll develop strategies to craft compelling slide decks and reports, adapt messaging for cross-cultural contexts, and harness the power of generative AI as a writing partner to enhance and streamline your written communication. To further tailor your experience, you will then have the opportunity to select three elective courses designed to refine and expand your communication toolkit. You may focus on mastering persuasive writing, delivering effective presentations, excelling in unscripted interactions, or confidently engaging audiences in virtual environments. Through these courses, you’ll develop the flexibility to adapt your communication style to a wide range of professional scenarios. By the end of this program, you will have gained the confidence and expertise to craft targeted messages, foster trust with diverse stakeholders, and communicate in a way that inspires action. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore pressing industry topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming sessions. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Contracts can make or break a business. Successfully preparing and interpreting a contract allows both parties to clearly define expectations under the protection of the law. This certificate program explores the many different aspects of contracts. You will investigate the creation of enforceable agreements that clearly and precisely set forth the rights and obligations of parties in order to achieve business objectives with acceptable levels of risk. Throughout the courses, you’ll have the opportunity to spend time breaking down the different types of law, procedures, and elements that make up contracts, as well as investigate strategies to mitigate risk and minimize consequences in the event that a contract is breached. You will also demystify legal jargon relating to contract law in order to enhance collaboration between businesspeople and their counsel. By the end of this program, you will have gained a set of tools that will enable you to create and manage contracts in your business confidently and effectively, as well as be a more active and informed partner to your legal team. The courses in this certificate program are required to be completed in the order that they appear.

Supply and demand. Cost-benefit analysis. Resource allocation. In this certificate program, you will explore the applications of key microeconomic concepts to build the critical business foundation every manager needs to make effective decisions. You’ll gain a deeper understanding of international trade, labor markets, loan markets, and currency markets, as well as competition between companies. You’ll have the opportunity to make predictions about how prices and quantities will change when market conditions fluctuate and discover different models for pricing, production, and market analysis. Whether you’re a business consultant or analyst, an emerging leader or a experienced executive, you’ll come away with core economic tools you can apply to position your business for success in today’s evolving market landscape. The courses in this certificate program are required to be completed in the order that they appear.

Exploring your personal take on the ethics of business and fostering standards for your organization can improve decision making, fortify team culture, and enable you to avoid potential issues and dysfunctions in various business settings. This certificate program will give you the tools to apply the ethics of business to your organization. Throughout the program, you will break down the role ethics play in society and decision making. By using ethical reasoning, you will be able to anticipate issues that arise in business settings and create plans for avoiding them. You will then determine how to recognize psychological factors in yourself and others that interfere with making good ethical decisions and apply strategies to mitigate them. The program will culminate in the discussion of research-based blockers that negatively affect work culture ethics at the personal and organizational levels. You will examine responsive strategies for the most common social and organizational factors that exacerbate the human tendency to overlook or misapply ethical analysis. By the end of the program, you’ll be prepared to foster the development of a responsible organizational culture and address potential legal and ethical issues, supporting your team in today’s complex and ever-changing business landscape. For the best experience in this program it is recommended to take these courses in the order that they appear.

Success in business requires a basic understanding of law and the ability to partner with lawyers to address legal issues, set up new businesses, make business and property deals, and navigate laws and regulations. The first of four courses begins with a look at foundational legal concepts, including business structures and the legal responsibilities of corporate directors and officers.The second course examines how contracts and business agreements are ideally structured. The third course delves into specialty areas of law, including employment, real property, tax planning, litigation and startups. The series ends with a focus on partnering with lawyers to navigate legal obstacles and accomplish business goals. With content provided by ten Cornell Law School professors and five practicing attorneys, this series offers rich legal insight and practical approaches to real-life business situations. Animated videos, downloadable tools, carefully planned course projects and engaging activities make for a compelling and result-focused learning experience. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Mastering the fundamentals of business management is critical to success in any industry, whether you work in a large organization or run your own small business. No matter the size of your budget or staff, you need to manage your money well, market your product effectively, and make sure the right people are motivated and supported to help achieve your goals. Perhaps most importantly, you need to be able to adapt based on new information and ever-changing market conditions. The courses in this program are designed to give you a broad view of the key functions at the heart of any organization so you can make better decisions and accelerate your growth as a leader. You’ll come away with a strong foundational understanding of business that you can apply to your work, whether you’re starting your career, changing your current career, or even creating a new career. The courses in this certificate program are required to be completed in the order that they appear.

Many professionals initially build a career based on expertise in a specific functional domain. Yet to advance to more senior levels of management, it is often necessary to gain exposure to a more expansive view of business operations. In this certificate program, you will build a broad foundation of business language in seven essential areas of business management specifically important for those in technology, science, and engineering. As you progress through courses in accounting, finance, human capital, sales, marketing, strategy, and legal concepts, you’ll have the opportunity to apply key business approaches in real time in your organization to deepen your understanding of these core business topics through a technology-focused lens. By the time you complete this program, you will have gained the confidence to engage in business conversations and ultimately be better prepared to make the leap to a management role. This program draws on examples especially relevant to the science and technology industries and is a great fit for tech professionals. For the best experience in this program it is recommended to take these courses in the order that they appear.

Leading organizations understand the value of data: it can transform operations, maintain agility, and create a competitive edge. Without it, you’re flying blind. Yet in order to integrate data into your decision-making processes, you need a set of tools to transform raw data into a valuable asset. The primary tool set every data-driven decision maker needs is statistics. As the foundation of any data-driven decision, statistics helps you make sense of your data. This certificate program is designed to help you not only gain a strong working knowledge of statistical concepts but also the ability to apply them to your data to make better business decisions. Experience creating basic Excel functions and charts is needed to successfully complete this certificate. Familiarity with Excel PivotTables is useful, but not required. This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the Data Science industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Want to gain a competitive advantage for your business? This certificate program will help you address today’s most pressing strategic business questions and design a strategy for your own organization. Using game theory to enhance your view of the marketplace, you will examine change, disruption, and uncertainty in your industry, and devise strategies to respond to these variables effectively. As part of this strategy, you’ll have the opportunity to assess possible internal roadblocks to overcome and create a plan to surmount them. Evaluating a series of approaches including M&A, strategic alliances, and organic growth, you will also identify potential synergies to boost your organization’s value creation and profitability and develop the necessary skills to optimize the web of relationships that drive your business. Finally, you will explore ways to leverage the power of digital platforms to grow your organization, through in-house development or advantageous interactions with outside platforms. Throughout the program, you’ll engage with many detailed real-world examples and practical exercises that will help you see the world differently and ultimately develop savvier strategies to create sustained business success. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

To succeed in your career, it is crucial to become an effective workplace writer. Developing your skills in business writing can help support your goals and influence decision making. In this certificate program, you will discover how to apply key tools and principles that will help you prepare messages to accomplish your professional objectives by meeting your readers’ needs and expectations, impressing your audience along the way. You will identify and reinforce your writing strengths as well as remedy any key weaknesses that reduce the clarity and overall success of your message. As you engage with topics such as persuasive writing or presentation writing, you will gain applicable best practices to use in business settings and beyond. By the end of the program, you will be able to not only identify and reinforce your writing strengths but also develop new writing habits that will enable you to be more self-confident, efficient, and versatile as you plan, draft, and revise your workplace communications. The core courses in this certificate program are required to be completed in the order that they appear.

Breakthroughs in cancer research and treatment are transforming the landscape of healthcare, opening new doors for professionals across science, engineering, and related fields. As the demand grows for innovative drugs, diagnostic tools, and medical devices, understanding the fundamental biology and treatment of cancer has become essential for anyone working in or around this dynamic sector. Throughout this certificate program, you will explore the mechanisms driving cancer development, examine the impact of genetics on disease progression, and analyze current treatment strategies for various cancer types, including lung, colon, breast, prostate, lymphoma, and leukemia. You’ll build fluency in the core language and concepts of oncology, empowering you to communicate effectively with clinicians, researchers, and industry stakeholders. Whether you are advancing your career in research, product development, or marketing, or seeking personal insight as a survivor or caregiver, you will gain practical analytical skills and knowledge that translate directly to real-world applications. By completing this program, you will be prepared to confidently engage in meaningful conversations with cancer experts, contribute to multidisciplinary teams, and drive innovation in your field. The courses in this certificate program are required to be completed in the order that they appear.

As a leader in your organization, you always need to be prepared for change. Whether you’re dealing with a planned initiative, volatile industry, or unexpected situation, change is inevitable. In this series, you will identify where you fit in the power hierarchy of your organization and how this plays into your role in organizational decision making. The Change Management certificate program, developed by faculty at Cornell University, will equip you to anticipate where things are moving, implement changes needed, and sustain the momentum of your change management initiatives to advance your agenda. The four core courses and two leadership electives enable you to meet your specific development goals while customizing the program to suit your particular professional outcomes. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

This program provides learners with the knowledge and skills they need to understand the integral components of the commercial real estate business. Participants acquire a robust overview of the development process, project planning and management, investment and financing decisions, property valuation, property management and the cycle of tenancy, and real estate asset management. Ultimately, you will obtain practical guidance and analytical tools to enhance your career and improve your ability to develop successful real estate projects. Familiarity with Microsoft Excel is strongly recommended. The courses in this certificate program are required to be completed in the order that they appear.

Communication is often the cornerstone of success in any modern organization. Whether you are persuading an audience to embrace a new initiative, mediating a conflict between team members, or crafting compelling visual presentations, your ability to communicate effectively will directly impact your professional growth and the success of your organization. In today’s fast-paced global environment, communication skills stretch far beyond in-person conversations; they now encompass virtual presentations, crisis communication, generative AI-assisted writing, and more. Mastering these diverse communication modes will help you confidently navigate rapidly evolving business contexts and achieve your goals. Communication 360 is a comprehensive, 14-course program designed to equip you with a 360-degree view of professional communication strategies, tools, and techniques. Through foundational courses, you will sharpen your writing, presentation, and critical thinking skills. From there, you will explore specialized topics including cross-cultural and crisis communication, persuasion, mediation, and the latest innovations in AI-driven writing. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore pressing industry topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming sessions. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

We all want to make a difference in the world, and there are countless ways to effect positive change in communities. No matter the context, successful change agents must know how to collaborate with diverse communities, design and facilitate effective programs, build mutually beneficial partnerships, and critically reflect on their work and its impact. Through these five self-paced courses, you will build these skills, maximizing your learning and your ability to lead others to make a positive difference in the world through community-engaged learning. You will also find best practices, downloadable tools, and sample activities that you can start applying today, whether you’re volunteering in your local community, teaching a service-learning course, participating in community-based research, or engaging with communities internationally.

Compensation and benefits play an essential role in attracting and retaining the key talent you need in your organization. In this certificate program, you'll delve into the intricate world of compensation, from traditional pay structures to the broader concept of total rewards. Throughout the courses, you'll explore the philosophical underpinnings of compensation systems and access practical strategies to design and manage them in alignment with organizational goals. Additionally, you'll have the opportunity to examine employee benefits beyond monetary compensation, discovering how to tailor programs to enhance the overall employee experience and reinforce organizational culture. Upon completing the program, you'll emerge with the strategic insights and practical skills needed to navigate the complexities of setting compensation and benefits effectively in today's competitive landscape. The courses in this certificate program are required to be completed in the order that they appear. This program includes two full years of free access to the HR Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking site and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

Decision-making can be a challenge. Whether large or small, using a framework to guide your process can provide comfort and confidence. In this certificate program, you will use the AREA Method to make both personal and professional decisions with conviction. You will focus first on your own strengths and challenges based on your Problem-Solver Profile. You will evaluate cognitive biases and apply remedies, then use this approach to strengthen your ability to work effectively with other decision-making stakeholders. With your profile in hand, you’ll begin to identify, frame, and break down a problem using the AREA Method. You will leverage a perspective-taking system to control for and counteract bias, use inversion to begin solving a problem, and look at the problem from the perspective of your Absolute Targets. You will then explore strategies for research and interviewing for decision-making. You’ll start by putting your problem into context and identifying sources for interviewing. After you have conducted your interviews, you will complete several exercises to practice evaluating your research and making a decision. As this program concludes, you will put the AREA Method to work to serve you as an operating system in the world by applying aspects of the method in a variety of situations. You’ll address myths to strengthen your decision-making and look for evidence of AREA at work in the world. Note: This program includes a copy of Cheryl Strauss Einhorn's e-book, “Problem Solved” (New Jersey: Career Press, 2017). You will receive instructions about how to access the e-book when you join the course. If you prefer to purchase a hard copy of the book, we suggest you do so before the start of the course. The book is available for purchase online or at other retailers. The courses in this certificate program are required to be completed in the order that they appear.

A robust compliance function will have a significant effect on an organization, positively impacting its daily operations and helping to mitigate risk. This certificate program will introduce you to the role of compliance within organizations and how it is maintained through internal rule systems. Throughout this program, you will explore the rules of compliance and how they can be maintained sustainably for your organization. First, you will analyze the manner in which rules and policies serve an organization. Through this process, you will take away best practices on the elements of effective rule design and the use of policing techniques to ensure rules are followed. In anticipation of potential issues, you will delve into the process for investigating violations and consider the available responses to those violations. By the end of this certificate program, you will have developed an in-depth understanding of how to design, enforce, and continuously improve your own organizational compliance policies in a way that can benefit your business and your career. The courses in this certificate program are required to be completed in the order that they appear.

Effective conflict management is an essential skill for every leader and aspiring leader. When harnessed productively, conflict can be a force to build both company culture and competitive advantage. This certificate will equip you to surface issues within your workplace and successfully navigate challenging conversations with direct reports, peers, or supervisors where emotions run high and positive outcomes are critical. You’ll master the skills needed to assess, scope, and diagnose issues from all sides, understand different personal styles, and implement a proven problem-solving approach to find workable resolutions that strengthen relationships and results. The courses in this certificate program are required to be completed in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

How can we best guess whether a new product or service will be a hit with customers? Now more than ever, marketing managers need data-driven strategies to predict exactly how consumers will make their buying decisions, and human behavior is at the heart of this puzzle. In this certificate program, you will assess why many common approaches to gauge purchase decisions are not effective and discover how to implement better strategies. Using many popular products as examples, you will examine how psychology plays a role in how customers behave, applying concepts such as heuristics and biases. You will be introduced to the three key drivers of consumer behavior – attention, emotion, and coherence – and determine how they impact customer behavior. Finally, you will gain applicable consumer behavior insights to help shape your branding and pricing strategies. By understanding why customers act the way they do, you and your teams can inform practices to more accurately and successfully bring your new product or service to market. The courses in this certificate program are required to be completed in the order that they appear.

Crafting effective content and copy is an essential skill for anyone looking to spread a message. Whether creating content for a social media brand strategy, writing an executive brief, or developing an email campaign, writing effective copy to deliver the right content, to the right audience, at the right time, is the key to success. This certificate program provides an opportunity to strengthen your copywriting and content writing skills. You will examine how to write content that attracts attention and engages the reader in a manner that increases the likelihood that your message is received. You will review writing commonalities that transcend content type and delivery methods. You will then explore diverse applications and practice specific writing assignments, whether writing a post for a website or social media, creating a press release or media story, or composing an email summarizing a policy change or new business opportunity. Through each course, you have the opportunity to put each concept into practice for writing types and audiences of your choice. By the end of this program, you will have developed a set of best practices to make you a better writer. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Often reporting to a company’s chief executives, corporate communications professionals play a critical role in how organizations are perceived among both internal and external audiences. Their function encompasses media and public relations, internal employee communications, and crisis communications, which have become more essential than ever. Whether you need to communicate a significant change initiative within your organization, work through a media crisis, or develop key messages to deliver to stakeholders, this customizable certificate program will prepare you to build a career in the increasingly important function of corporate communications while leveraging leading-edge developments in AI-assisted communications. In this certificate, you’ll complete three core courses focusing on managing change, strategizing for crisis scenarios, and utilizing generative AI to enhance your writing process. You’ll then select one elective course to tailor your learning journey. Through practical assignments and expert-led discussions, you’ll discover how to craft messages that align with organizational objectives and encourage positive engagement across diverse audiences. By the conclusion of the program, you’ll be equipped to communicate clear, purposeful messages that drive your organization forward. This program includes two years free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore pressing industry topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming sessions. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

In today’s volatile world, analyzing and anticipating geopolitical risks is critical for professionals who operate multinational businesses, assess global investments, or do work related to foreign policy. This certificate program will help you hone your analysis skills so that you can more easily navigate the complex dynamics of the current international landscape. The program begins with an introduction to international relations theory to frame your approach to global challenges. You will then have the opportunity to craft compelling policy briefs that can be used to guide decision makers. You will also explore country risk evaluation, gaining the knowledge to synthesize political, economic, and social factors into actionable reports. Finally, you’ll harness the power of strategic foresight to anticipate future scenarios by backcasting. By the program’s conclusion, you’ll possess a unique toolkit of theoretical knowledge, practical analysis skills, and future-oriented thinking, equipping you to provide essential insights to stakeholders. For the best experience in this program, it is recommended to take these courses in the order that they appear.

The craft brewing industry provides more than 150,000 jobs in the United States alone and has been rapidly expanding for several years now. Whether you’re looking to enter this growing field or are a home brewer, this certificate program will give you the skills you need to create and refine your own beer recipe. Throughout this program, you will have the opportunity to walk through a hands-on exploration of the four main ingredients used in beer production and their impact on the final product. This in-depth look at each ingredient includes the chemistry and calculations needed to determine the best combination and ratios of ingredients for brewing. You will investigate how malt, hops, yeast, and water impact the aroma and flavor of your beer then determine how to achieve your desired recipe and style. After completing this program, you will be well equipped with the expertise and tools to develop, brew, and refine craft beer. Note: You will be asked to purchase beer ingredients and other materials for various activities and projects before your courses begin. This may amount to around $100. You will receive a full list of materials at the time of enrollment. Familiarity with high school-level chemistry, advanced high school-level algebra, and basic calculations will help you be successful in this program.

Whether you’re an aspiring fiction writer, screenwriter, or editor, this certificate program provides you with the opportunity to craft engaging narratives that captivate readers and spark imagination. Throughout the courses, you’ll develop compelling stories as you refine your voice and master essential craft techniques in a variety of genres. You will begin by building foundational skills in character development, world-building, story structure and narrative perspective. As you progress, you’ll explore advanced techniques for crafting dialogue, imagery and action, honing your ability to create immersive and impactful scenes. Throughout the program, you’ll practice shaping stories that resonate emotionally and leave lasting impressions — all while developing your unique style. Through practical application and meaningful critiques from peers and expert writers, this certificate will enable both emerging and experienced writers to strengthen their creative writing practice. Each course combines theoretical understanding with hands-on exercises, allowing you to immediately apply new concepts to your own projects. By the end of the program, you’ll have both the technical skills and confidence to produce writing that resonates. The courses in this certificate program are required to be completed in the order that they appear.

Have you ever known a very intelligent person who made a very bad decision? Critical problem solving is both a discipline and a skill; one that even very smart people can benefit from learning. Careful thought around decisions can help your teams and organizations thrive. And in today’s age of automation, it’s never been a more essential mindset to develop at every level of a company. In this certificate program, you will practice a disciplined, systematic approach to problem solving. You will learn how to deeply analyze a problem, assess possible solutions and associated risks, and hone your strategic decision-making skills by following a methodology based on tested actions and sound approaches. Whether you’re interested in preparing for a management role or already lead an execution function, you’ll come away better equipped to confidently tackle any decision large or small, make a compelling business case, and apply influence in your organization in a way that creates the optimal conditions for success. The courses in this certificate program are required to be completed in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Security breaches are growing in frequency, sophistication, and consequence. This growth is likely driven by our increasing dependence on computing systems — both as individuals and as nations — which makes these systems attractive targets for malfeasants who design and launch attacks. With the courses in this certificate program, you will develop a practical literacy in cybersecurity. You will learn the abstractions and principles needed to understand the design and analysis of secure systems. You will also become comfortable navigating technical literature, authenticating users, and choosing between discretionary and mandatory access control schemes. By the end of this program, you will be able to identify the appropriate enforcement strategy for a given security policy. Students will be most successful in this program if they have familiarity with programming and computer operating systems. The courses in this certificate program are required to be completed in the order that they appear.

As AI technologies rapidly transform the cybersecurity landscape, organizations face unprecedented challenges in protecting their digital assets while leveraging AI's potential for enhanced defense capabilities. This critical intersection of AI and cybersecurity demands new approaches to strategic risk management. Throughout this certificate program, you will explore the transformative impact of AI on both cybersecurity and cybercrime, developing crucial skills to navigate this rapidly evolving landscape. Beginning with a foundational examination of AI's risks, rewards, and responsibilities, you’ll evaluate its implications for both individuals and organizations. The program covers specific AI applications and challenges through the lens of governance and policy, including an in-depth analysis of deepfake technology's benefits and dangers related to ransomware and cyber extortion. Through practical case studies and expert insights, you will examine AI in the cybersecurity landscape and consider the responsibilities that come with its usage. You'll conclude by exploring AI's current and future impact on critical infrastructure and national security, including emerging threats and defensive capabilities. This forward-looking approach ensures you're prepared to adapt to AI’s complexities, anticipate future challenges, and contribute to the development of effective security practices and policies in your organization. No prior experience with AI or technical expertise is required to be successful in this program. By participating in the program, you’ll gain two years of access to Symposium! These dynamic, highly interactive virtual Zoom sessions are designed to foster collaboration and networking with fellow professionals. Led by expert facilitators and occasionally featuring special guests, each multi-day event dives into the most pressing topics in AI. You can participate in as many sessions as you like throughout the year. While attendance is encouraged, it's not required. To get the most out of your experience, it is recommended that you begin Cybersecurity and AI Strategy with the first course in the series, AI Risk and Opportunity.

Cybersecurity threats are inevitable, no matter your industry. It is now critical that business leaders equip themselves with cybersecurity knowledge, ensuring that their teams are prepared with the necessary strategies and tools to keep important data secure. In this certificate program, you will gain the foundation required to protect your organization from cybersecurity threats. You’ll explore various types of threats that an organization may face as well as core company assets that need to be cataloged and protected. Throughout the courses, you will have the opportunity to practice identifying attacks, analyzing company security postures, understanding potential impacts, and strategizing methods to protect your organization. Finally, you will turn this knowledge into action by creating both internal and external communication plans, setting you up with applicable tools to bring back to your teams as you implement new strategies and lead your organization into a more secure future. The courses in this certificate program are required to be completed in the order that they appear.

Data analytics is among today’s fastest-growing and highest-paid professions as organizations increasingly rely on data to drive strategic business decisions. Whether you are gathering data or analyzing it to make recommendations, this certificate is designed to provide functional literacy in critical business analytics. The courses are accessible to learners with fundamental statistical background, yet also structured to provide benefit to analysts who interface directly with raw data. You’ll learn statistical and scientific methods for data analysis through hands-on exercises and video instruction from Cornell University faculty expert Chris Anderson, preparing you to make sound, evidence-based decisions that drive business performance in any function. Students with familiarity in statistics and excel will be most successful in this program. The courses in this certificate program are required to be completed in the order that they appear.

Data analytics is among today’s fastest-growing and highest-paid professions, as organizations increasingly rely on data to drive strategic business decisions. This certificate is designed to expand your analytical capabilities and take your strategic decision making to the next level. These courses will delve into more advanced techniques in prescriptive analytics including optimization and modeling. In these additional targeted courses, you’ll learn how prescriptive analytics allows you to not only predict what will happen, but suggest actions for achieving predicted outcomes based on the interdependent effects of multiple decisions. Through hands-on exercises and video instruction from Cornell University faculty expert Chris Anderson, you’ll learn how to combine data visualization, predictive models, and prescriptive analytics to increase the accuracy of your predictions and make better, more agile business decisions. Whether you’re an analyst or a senior executive, this certificate is designed to enhance functional literacy in critical business analytics and take your decision making to the next level. You’ll learn scientific methods for data analysis and visualization and gain a more complete understanding of risk and probability, using statistical models to optimize outcomes for complex—and often simultaneous—business decisions. This program utilizes Microsoft Excel and you will need to have access to Microsoft Excel to successfully complete the course requirements. The courses in this certificate program are required to be completed in the order that they appear.

R is now considered one of the most popular analytics tools in the world. In this certificate program you will develop the skill set necessary to perform key aspects of data science efficiently. The courses cover the application of core analytics concepts in the R programming environment to allow a scalable implementation. You’ll learn techniques for manipulating and visualizing data, describing data through descriptive statistics, and clustering. You’ll extend these basic reporting approaches through classification and predictive analytics using traditional parametric models (regression and logistic regression) as well as machine learning techniques. In addition, you’ll develop linear, nonlinear, and Monte Carlo decision-making models that will allow you to make more informed decisions. To be successful in this program, it is recommended that students have a background in predictive and prescriptive data analytics, specifically with optimization, modeling, and Monte Carlo simulations, in addition to a familiarity with programming syntax. The courses in this certificate program are required to be completed in the order that they appear.

Data scientists have the power to alter the lives of millions of people. With this tremendous responsibility, they also face great pressure from colleagues and stakeholders to maximize results, productivity, and team cooperation. In this certificate program, you will build sophisticated ethical reasoning skills that are essential for professionals working with data in today’s workplace. First, you’ll determine the sources of your own ethics and identify the subtle "micro-ethics" issues that occur every day. Then, through case studies and real-life scenarios, you’ll learn how to appropriately respond to and correct these issues. Throughout the program, you will explore the interplay between daily ethical data choices and global issues including fairness, justice, privacy, and consent. You will also integrate existing principles, practices, and codes of conduct with the “virtue ethics” framework. Finally, you will apply these skills to the use of low-stakes mechanisms to raise ethical concerns and foster ethics in the workplace. By the end of this program, you will be prepared to balance stakeholder concerns with the impact of your work and continue building a purposeful, ethical framework to guide you in your role and beyond. For the best experience in this program it is recommended to take these courses in the order that they appear.

In business today, it is crucial to be able to answer relevant questions through data. Whether you’re a career starter looking for applicable skills or a business leader looking for context for your strategy, understanding how your teams store, examine, and utilize data can better set you up for success. In this program, you will discover how to enter data into a well-designed database and interact with it using Structured Query Language (SQL). You’ll begin with subjects related to data rules and database design, where you will explore the different ways to analyze, manipulate, integrate, and extract insights from data. With that foundational knowledge established, you will then delve into the fundamentals of database design and conclude the program with a brief exploration of scalability and automation. Ultimately, by learning how to approach, structure, and solve business problems through the organization and manipulation of data, you will be prepared to put your newfound understanding into practice in your organization and beyond, setting you apart in a competitive business landscape. The courses in this certificate program are required to be completed in the order that they appear.

With the expansion of regulation and consumer protection mandates, data privacy has emerged as one of today’s most urgent and complex marketing and technology issues. It’s now something for which every organization must develop an effective strategy. Many countries have passed restrictions on how marketers can use data in order to protect customers. While this can limit the business value of data, there are solutions that can enable you to provide data protection while also maximizing the data’s business value. In this certificate program, you will explore your organization’s data privacy journey. This starts with examining the types of data you collect and the privacy risks associated with this data. In particular, you will focus on privacy challenges that arise in customer relationship management and digital marketing data, along with possible solutions. Next, you will examine privacy policies of today’s leading companies and audit your own company’s privacy policy. You’ll have the opportunity to calculate various accuracy metrics to measure loss of business value due to privacy approaches such as aggregating or anonymizing customer data. Finally, you will explore emerging issues with newer forms of data such as text, geolocation, images, and IoT data. Throughout this program, you will calculate accuracy, uniqueness, privacy violations, and other metrics that will enable you to implement appropriate data policies and strategies that will enhance privacy while minimizing negative impacts to your business. To be successful in this program prior experience in Excel and, statistics or marketing analytics is necessary. The courses in this program are required to be taken in the order that they appear as the content builds throughout the series. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

From data to decision, R is quickly becoming one of the most popular and effective programming languages of data science. In this program, you’ll apply data science tools to the collection of data and the translation of data into information, constructing models that can be used to address the questions that you're investigating. You’ll have the opportunity to apply data analytics as a four-part process: gathering data, looking for patterns in that data, finding insights in any patterns you discover, and using those insights to make decisions. This process does not make decisions for you, but it will help you to better understand the effects of the decisions you might make. Through an examination of real-world data sets and different modeling techniques, as well as an in-depth look at how the programming language R can be used to help you find patterns and derive insights, you will gain valuable experience working in each stage of the data analytics process, helping you and your organization to make better decisions – and gain a sound scientific understanding of why you're making the choices you're making. In order to be successful in this program, you will need to have experience in any programming language, prerequisite knowledge in basic probability and statistics concepts, and college-level calculus. The courses in this certificate program are required to be completed in the order that they appear.

In recent years, the field of data science has taken off, as every industry and function increasingly relies on data-driven insights to make decisions. The statistical programming language R is widely used in data science and understanding the fundamentals of how it works can be helpful, whether you’re considering a career in data science or looking to better communicate with data scientists on your team. In this certificate program, you will develop an essential foundation in R programming skills, then use those skills to understand and summarize data. In the first course, you will study R programming principles and use R for data manipulation, visualization, and sampling. Building on your skills, you will summarize and visualize real data sets, draw conclusions from those data, and evaluate the uncertainty surrounding those conclusions. Throughout the process, you will develop hypotheses about your data, then use simulations and statistical techniques to evaluate your hypotheses. You will also practice using the Tidyverse open-source R packages to clean and organize your data sets. Finally, you will have the opportunity to manipulate and visualize data using more advanced techniques. This certificate will ultimately introduce you to the fundamentals of data science and enhance your ability to draw meaningful conclusions from data. System requirements: This course contains a virtual programming environment that is compatible with Chrome, Firefox, or Internet Explorer. The courses in this certificate program are required to be completed in the order that they appear.

In today's data-driven world, advanced data modeling techniques are essential for enabling informed decision making and strategic planning. This certificate program is designed to help you understand predictive modeling, with a focus on making accurate predictions using various types of data. Throughout this program, you will explore models such as polynomial regression, splines, and generalized additive models. These models are used to analyze complex relationships within datasets that may include both numerical and categorical variables. You’ll also gain practical skills in building models using R, which will allow you to examine how different types of information can be combined to make predictions. You will have the opportunity to practice modeling interactions between different types of data, such as categories and numbers, and use decision trees to understand complex relationships that linear models are unable to capture. By the end of the program, you’ll be able to create and evaluate predictive models, equipping you with valuable skills for decision making in a variety of industries. To be successful in this course, you should have a foundation in R programming and be able to leverage those skills to create and summarize datasets with visualizations, interpret data, employ simulations, use linear regression, clean data, and create visualizations. Experience with R will be critical to success as we don't explicitly teach how to use R in this certificate. High school-level or college-level math and algebra are also recommended. If you do not have this experience, start with the Data Science Essentials certificate program. You’ll have six months to complete the required elements for this certificate program, but this flexible approach allows you to finish sooner based on your schedule.

Proficiency in structured query language (SQL) is fundamental for anyone working with data. Used in organizations large and small, learning SQL will prepare you to quickly query raw data and transform it into meaningful visualizations using tools like Tableau to help you make business decisions. This certificate program is designed to help you analyze data in a relational database and develop your understanding of the relationship between SQL and data visualizations. You will use SQL and fundamental database concepts to create a normalized database, manipulate the data within the database, and extract the data from the database, discovering how to convert business questions into SQL queries that extract answers from your data. After developing your skills working with databases, you will take raw data and create data visualizations using Tableau. You’ll explore a wide variety of charts and learn how to select the best chart to convey the meaning in your data. This combination of being able to both work with and present data to key stakeholders will prepare you to bring value to any data-centric organization. You will be most successful in this program if you have an understanding of basic statistical concepts. System requirements: To complete this course, you will need to install Tableau Desktop Public on your local device. While this software is free, you will need to create an online Tableau Public account to download the Tableau Desktop Public package. You will also need administrative privileges to install this software on your device. Refer to Tableau's System Requirements for up-to-date information on supported devices to check your device compatibility. This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the Data Science industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

As more and more industries and organizations harness the power of big data, the ability to illustrate trends and patterns within a data set has become invaluable. Data visualizations allow concise communication that directly informs strategic decision-making in a function or organization. You will begin this certificate by examining different data types and how they are expressed within Tableau. As you become more familiar with Tableau, you will practice building basic visualizations based on standard analysis and audience evaluation. As the courses progress, you will move beyond basic analysis, incorporating critique and feedback to introduce you to the iterative process of visualization. Ultimately, you’ll come away with the confidence to use your data visualization skills to tell a compelling story. The courses in this certificate program are required to be completed in the order that they appear.

Translating complex data into clear, impactful visuals is essential for decision making in today’s data-driven landscape. Organizations seek professionals who can transform raw numbers into compelling stories that inspire understanding and action. In this certificate program, you will build a strong foundation in visualization principles then advance your skills using Tableau to design accurate and engaging graphics. You’ll explore fundamental, geographic, and advanced visualization techniques, mastering how to present complex information clearly and persuasively. Through hands-on projects, you’ll discover how to create interactive dashboards and persuasive data narratives tailored to your audience’s needs. By completing this certificate, you will be prepared to deliver professional visualizations and insights that influence strategy and drive results across any industry. The courses in this certificate program are required to be completed in the order that they appear. System requirements: To complete this certificate program, you will need to install Tableau Desktop Public on your local device. While this software is free, you’ll need to create an online Tableau Public account to download the Tableau Desktop Public package. You‘ll also need administrative privileges to install this software on your device. Refer to Tableau's System Requirements for up-to-date information on supported devices to check your device compatibility.

In this program, you will master a robust, human-centered approach to designing and improving products, experiences and systems at any scale. Working either on your own or with a team of your choosing, you’ll start by defining the problem or challenge you seek to address and then gather key user insights and emotions that will help you develop personas and user narratives. From there, you’ll move into idea generation and rapid prototyping for potential solutions and improvements. Informed by testing and analysis, you’ll learn to iterate on and refine your prototype using design thinking methodology to ultimately generate a rigorous, viable design solution. Throughout the courses, you will leverage design thinking to create a constant interplay of intuitive and data-driven decision making. In order to be successful in this program students will need to be familiar with descriptive statistics visualization such as graphing in excel or another comparable application.

AI is everywhere, and it’s revolutionizing the business world. You have the opportunity to be at the forefront of this change. What products should you build? What are the best AI applications for your business? How can you harness the power of AI ethically and responsibly? With the explosion of generative AI applications, organizations now have access to many different tools to build products and services driven by AI. From generative AI to language models to deep neural networks to agentic workflows, this certificate program will give you all the tools you need to build AI-based solutions without any coding experience. Join us on a fun journey where you will explore engaging AI case studies from a variety of industries, including healthcare, media, and finance. As you discover the power of AI innovation in the real world, the courses provide a hands-on deep dive into prompt engineering and machine learning applications, as well as data handling, ethics, and compliance. You'll gain understanding and hands-on experience with agent-base frameworks, and you’ll have the opportunity to put AI into action by prototyping, developing, and fine-tuning models for your own AI-driven products, harnessing some of the most transformative technologies available today. A helpful ChatGPT-enabled co-pilot will be available 24/7 to assist you. By the end of the program, you’ll develop a strong foundation in traditional AI, neural networks, and generative AI, preparing you to capitalize on the new opportunities AI presents and lead in today’s rapidly evolving business landscape. No coding or technical experience is necessary to successfully complete the program; you will have copilots such as ChatGPT and other AI tools (including an AI-cloned professor!) to assist you with the coursework. Refer to this GitHub repository for all Jupyter notebooks, datasets, and supporting materials for Designing and Building AI Solutions. The courses in this certificate program are required to be completed in the order that they appear. To be successful in these courses, you should have a basic knowledge of statistical concepts. This certificate includes two years of free access to Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

For a business to stay competitive in today’s market, it must digitize business operations and harness the power of that gathered data. In this certificate program, you will explore strategies, methods, and techniques designed to transform your company into a digital, data-driven operation. You will explore the required elements of digital operations by analyzing examples from the manufacturing, service, and retail industries. Throughout the courses, you’ll apply new methods and techniques to design and analyze experiments to assess market demand; improve customer service; and develop products, services, and innovations. You’ll have the opportunity to practice and develop demand-forecasting skills to tackle complex time-series data sets that include seasonality and trends as well as causal or regression-based forecasting methods. Finally, you will practice prescriptive analytics to optimize capacity-planning and pricing decisions, explore the drivers of important financial metrics, and evaluate how they respond to operational improvements. Whether you’re a manager, executive, consultant, or business analyst, this program will help you develop the critical analytical and technical skills needed to digitize operations and ultimately maximize business performance. The courses in this certificate program are required to be completed in the order that they appear. Experience using Excel to build formulas, plot data, and manipulate data along with previous coursework in algebra or calculus is needed to successfully complete this certificate.

In today’s accelerated world, data and digital technology are disrupting every industry and creating new opportunities for business transformation.  This certificate program will help you develop the digital leadership skills and mindset needed to thrive in this rapidly evolving digital landscape. You’ll start by gaining a foundation in a number of technological advances and then learn to identify and implement new opportunities to drive competitive advantage through innovation and technology. From there, you’ll be able to choose the focus area most relevant to you, including agile leadership, blockchain, data analytics, cybersecurity and AI strategy, or security and privacy.* Ultimately, you’ll come away better prepared to lead digital transformation initiatives to success in your organization or start-up. The courses in this certificate program are required to be completed in the order that they appear. *All elective courses are 2 weeks, 3-5 hours of effort per week, except Systems Security, which is 3 weeks, 5-8 hours of effort per week. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

In a world where more and more activities are centered online, digital marketing is one of the most effective ways to build customer relationships and promote your organization's products or services. But it can also be a struggle to make sense of the sea of acronyms, technologies and platforms.  This digital marketing certificate program begins with an overview of the digital marketing landscape, preparing you to implement a series of proven frameworks within your organization. The program then takes a detailed look at opportunities and strategies associated with leading channels and platforms including digital, mobile and emerging technologies. You will be guided, step by step, in assessing customer needs and marketing objectives and in creating your own digital marketing plans for both paid and owned media. By the end of this program, you’ll pull your digital marketing ideas together into a single, integrated plan based on your organizational priorities and resources. The courses in this certificate program are required to be completed in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

As the digital marketing landscape continues to grow and evolve, it can be challenging to prepare to pivot your strategies to adapt to a rapidly changing environment. From AI, to data privacy, to influencer marketing, the Digital Marketing 360 certificate program is designed to help you understand — and rise to — the challenges facing modern marketers. Throughout the courses, you’ll create, enhance, and implement today’s most effective digital marketing practices. You’ll learn how to look across marketing channels and platforms to identify opportunities for growth; create a social media strategy that will allow you to achieve your marketing objectives and goals; and, importantly, measure the success of your marketing efforts through analytics. Whether you’re looking to enter the field of digital marketing or simply gain more formal training, this certificate program will provide you with the leading-edge tools you need to stay ahead and drive top performance. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. Note: While familiarity with R/RStudio is not a prerequisite for this program, you will be asked to use R/RStudio for a variety of analytical activities in certain courses. Solution code provided for practice opportunities can be copied, pasted, and adjusted for graded assessments, but some manipulation of that code will still be required.

Whether you aspire to work as a commercial photographer, create art, or simply enhance your practice, this certificate program explores how to visualize the world as a photographer. You will use the fundamentals of photography to improve your ability to take and share pictures. In addition, you will learn how to control the camera, the process, and the lighting in order to get the results you desire. Throughout this program, you will learn how to create photographs that affect people, make them think, gain their interest, and touch their emotions. You will also create a photographic project that demonstrates your skills and can stand on its own as a portfolio, exhibition, job, or assignment. Lastly, you will learn how to effectively manage the commercial business elements of the photography profession. In order to be successful in this program, you will need a digital camera. We recommend you have a Digital SLR camera (or mirrorless camera with a standard zoom lens) or a digital camera that allows for manual focus, aperture, and shutter adjustments. The courses in this certificate program are required to be completed in the order that they appear.

An organization is only as good as its culture—and building that culture is not only a role for HR, it’s every manager’s and employee’s responsibility. As today’s headlines prove, an inclusive work environment is not just a nice-to-have, it can make or break a company. You can help make your organization a more supportive and engaging place to work by understanding the perceptual, institutional, and psychological processes that impact the ways people interact with each other. Starting with a look at employee engagement, then identifying interventions surrounding unconscious bias and specific diversity, equity, and inclusion strategies, this program is appropriate for anyone committed to going beyond mere compliance to build a truly aware and inclusive work culture. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two years of free access to Symposiums! These events feature a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing diversity and inclusion topics, including equity, unconscious bias, psychological safety, inclusive leadership, and cross-cultural conversations. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many Symposium sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

An organization is only as good as its culture—and building that culture frequently begins with the HR department. Diversity, equity, and inclusion have evolved from a focus on compliance to a strategic-level cultural effort with a demonstrated positive impact on a company’s performance and business results. Today such a culture is much more than a legal or moral requirement; it’s also a competitive advantage. This specialized HR certificate program provides a deep foundation for you to identify, develop, and support HR initiatives for diversity and inclusion that can improve not only your organization’s culture but its success. The program includes four core courses, complemented by your choice of two elective courses, allowing you to tailor your learning to your specific interests and career goals. This program includes two years of free access to the HR and Workplace Belonging Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking sites and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

Diversity, equity, inclusion, and justice efforts are becoming increasingly important in every industry and organization. This push toward diversity encompasses more than just creating an inclusive climate for the employees that are already in your workplace; your organization’s hiring process, from recruitment through to retention and employee success, is an opportunity to create a more inclusive and diverse workforce. Approaching hiring with an inclusion-centered framework that mitigates bias can result in hiring more qualified people with marginalized identities across all roles in your organization and ensuring that those potential employees feel like they belong in your organization even before their first day at work. This certificate will explore the three stages of hiring — building talent pools, adopting selection practices, and onboarding for employee engagement — detailing methods of inclusion for each stage. By refocusing your hiring practices on inclusion, you can meet and exceed your organization’s DEI goals then sustain them over time. The courses in this certificate program are required to be completed in the order that they appear. This program includes two years of free access to Symposium! These events feature a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing diversity and inclusion topics, including equity, unconscious bias, psychological safety, inclusive leadership, and cross-cultural conversations. Symposium events are held several times throughout the year. Once enrolled in the course, Counteracting Unconscious Bias, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

During complicated times, employee relations issues skyrocket. Managing these issues, with a process in place to mitigate further internal problems in a professional manner, can be challenging. Poor handling of internal investigations can result in legal and monetary damages, reputational harm to an organization, and a negative impact on employee morale. In this certificate program, you will explore a framework for conducting effective employee relations (ER) conversations with employees and managers. When workplace complaints turn more serious, it is important you complete a thorough and fair internal investigation. This program will take you through the full investigation process, starting with conducting an interview. From there you will work on structuring and conducting the investigation. Finally, you will conclude and evaluate the investigation. Throughout this program, you will learn and apply the frameworks, processes, and communication skills needed to help you develop effective ER management practices for conducting conversations and conducting internal investigations that will enhance the success of the organization’s mission through its employees. The courses in this certificate program are required to be completed in the order that they appear. This program includes two full years of free access to the HR Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking site and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

This certificate program is designed to help current and aspiring human resource managers and staff understand employment laws and regulations in order to deal effectively with labor-related legal issues in the workplace. The courses address key employment law requirements in the United States and also provide guidance on the implementation of employment policies and practices in countries with different legal systems. The program begins with a focus on establishing a structured framework for analysis of workplace legal issues. It then moves into a close look at US laws relating to equal employment opportunity, leave, compensation, safety, employee relations, and other employment issues. The last two courses address a global context with a comparison of employment laws in different parts of the world, followed by a study of best practices in developing HR policies and practices in multinational settings. The courses feature downloadable, interactive tools designed to help HR professionals assess and deal with a variety of legal issues in the workplace. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two full years of free access to the HR Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking site and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

Barriers to employment for people with criminal records remain a pressing challenge for organizations and communities alike. As more employers seek to expand their talent pipelines and create a stronger workforce, understanding the legal landscape and best practices around hiring justice-impacted individuals has become essential. This certificate empowers you to navigate the complexities of employment law as it relates to justice-impacted individuals, equipping you to create effective hiring strategies, often referred to as “fair-chance” hiring. You will explore the far-reaching effects of mass incarceration on workforce participation and examine the laws and compliance requirements that govern the hiring of individuals with criminal records. Through practical guidance, you’ll determine how to address background check limitations, develop strategies to widen your applicant pool, and implement internal practices that foster retention and advancement for justice-impacted employees. You’ll also discover how to leverage partnerships with workforce development and community-based organizations to support your hiring initiatives. By completing this program, you will be prepared to confidently support job seekers, champion fair employment practices, and build more resilient teams. The courses in this certificate program are required to be completed in the order that they appear. This program includes two years of free access to the HR Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking site and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

From the hiring process to privacy and compensation, employment law is a critical component of the relationship between organizations and workers. Contrary to popular belief, however, the law does not have all the answers to today’s tricky business situations. This certificate program draws attention both to the aspects of the law that involve specific legal protections and constraints, as well as to the zones of discretion within which employers and employees can act. You will start in the first course by developing a solid foundation in U.S. employment law: what you need to know and what you need to keep in mind in your business in order to avoid litigation. Subsequent courses cover specific areas of interest in the workplace, such as employee privacy, wages and benefits, anti-discrimination policies, and intellectual property rights. In each of these courses, you will begin with the basic outlines of the most important laws that relate to the topic under discussion. After you gain a baseline understanding, you’ll go beyond it to explore the discretionary areas within the law. This program gives you the opportunity to study real-world cases which challenged and in some cases divided the courts. You’ll read the cases, compare your assessments with those of your peers, then read the judges’ decisions. Throughout the program, projects will give you the opportunity to explore how each topic area relates to your own workplace. The courses in this certificate program are required to be completed in the order that they appear. The information provided in this course should not be used as a substitute for legal advice.

Engineers are uniquely well suited to be strong leaders through their mastery of analysis and problem-solving skills. Yet many lack formal management training in the soft skills necessary to help teams and organizations reach their highest potential. In this certificate program, you’ll have the opportunity to analyze your own leadership attributes and decision-making styles, strengthen essential communication, motivation, and influencing skills, and ultimately plan for future personal growth and success in the management of technical and project teams. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

In an "equitable community," everyone is included in the full benefits of society. Advancing equitable community change depends on understanding racial, social, spatial, economic, and environmental systems and their biases while, at the same time, developing innovative solutions to seemingly intractable social problems. This certificate program delves into the knowledge and skills needed for individuals like you, working in all sectors of society, to manage development and changes in ways that build more equitable, just, and sustainable communities. Ultimately, you will discover the deep structural and cultural roots of today’s pressing social, economic, and environmental challenges then work to counteract them in the communities you serve. Throughout this six-course certificate, you will explore and plan social action research and apply course concepts, data, and information to propose policy initiatives and recruitment plans aimed at bringing diverse people and communities together for equitable change. For the best experience in this program it is recommended to take these courses in the order that they appear.

Are you spending hours analyzing Excel spreadsheets, searching for insights? With Visual Basic for Applications (VBA), you can streamline repetitive tasks and make data analysis faster and more efficient. In this certificate program, you will develop skills in Excel programming and VBA to make better business decisions and improve operational processes. Throughout the courses, you will gain the skills needed to automate tasks, enhance productivity, and manipulate data effectively. As you progress from recording and running Excel macros to writing your own VBA code, you will make decisions using conditional statements, create user-defined functions, and design user forms. You will practice combining these skills in a variety of ways to create unique business solutions for any task using Excel workbooks. By the conclusion of the program, you will be equipped to customize Excel functionality to your needs and unlock new possibilities in data management. Please note: This certificate requires Microsoft Excel for Windows. You must have access to a Windows version to successfully complete the program. Microsoft Excel for Mac does not offer the comprehensive VBA functionality necessary to complete the program. The courses in this certificate program are required to be completed in the order that they appear.

An executive leader’s credibility, authority and ability to keep a team focused and motivated are under constant scrutiny. And rightfully so—it’s the leader’s job to communicate strategy, negotiate skillfully, influence team behaviors, and deliver results. In an executive role, it’s crucial that you have the right blend of soft skills and a strategic mindset to achieve specific performance outcomes at your organization. The Executive Leadership Certificate series provides you with the critical skills to lead your organization to success through a series of six core courses and two electives that give you the flexibility to customize the program to your goals. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Do you have the presence of a leader? Executive presence is a vital skill in business and life: being able to connect with other people by making your case and communicating genuine emotion, even in the most intimidating circumstances. Whether you’re leading a team meeting or giving a formal presentation to a large group, you can learn to combine your breath, your voice, your body positioning, your passionate belief in what you're saying, and your authentic self so profoundly that people won't be able to look away. In this 15-week certificate program, you'll learn by doing to refine your public speaking skills and build confidence in your own presence. By sharing videos of yourself presenting and receiving constructive feedback from fellow students and experts, you'll practice analyzing your performance, repeating, and refining your work in exercises and acting techniques specially designed by Cornell Theatre Professor David Feldshuh. It's not about achieving perfection. The core skills, analytical tools, and training exercises presented in this program are intended to position you for a lifetime of development. The better you get, the more confident you’ll feel. And it will show. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

In many organizations, men hold more executive positions and board seats than similarly qualified women. Even organizations that bring on women and men at the same rate still demonstrate a gender imbalance at the highest levels of leadership because the power structures and gender dynamics in place often favor and reward the contributions of men over women. In this environment, even the most experienced and capable women struggle against gender bias and established power dynamics on their way to the top. In this certificate, you will learn strategies and techniques to skillfully level the playing field as you work to attain higher levels of leadership. You’ll begin with an evaluation of the gender bias and power dynamics present in your organizations and develop strategies to overcome their limiting effects. Next, you will assess and refine the way you present yourself as an executive. Leaders often have to negotiate on behalf of themselves, their teams, and their institutions, so students will explore ways to prepare for the challenges women face in negotiations and adapt their negotiation style to the context of a given situation. Given that strong professional networks are often required to advance careers to the highest level, you will create a plan to fully develop your own networks while navigating the potential traps of gender and power dynamics. Finally, you will peek behind the boardroom door to identify the key competencies needed for board membership and explore the various - and sometimes unlikely - pathways women follow to the boardroom. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. For the best experience in this program it is recommended to take these courses in the order that they appear. The content of this certificate program is focused on developing and supporting women in leadership. This program is open to students of all sexes and gender identities.

Family businesses represent the dominant form of business ownership worldwide. Leadership in family organizations requires a dynamic mix of courage, candor, and emotional maturity to navigate the often complex relationships that exist among family members, business, and ownership. In this certificate program, you will explore the particular challenges that family-owned businesses face and gain strategies to help you navigate these challenges effectively. You’ll have the opportunity to analyze how family, business, and ownership overlap to identify where confusion or tension may arise among them. You will also address emotional and habitual patterns that govern familial and business relationships and discover how to encourage a shared sense of belonging that can sustain both the family and the business across generations. By the end of this program, you will have new tools and strategies to help lead a thriving family business. For the best experience in this program it is recommended to take these courses in the order that they appear. This certificate includes a year of free access to Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Have you ever seen a stunning piece of clothing in a store window or on a runway that took your breath away? Have you ever wanted to be a part of making trendsetting fashion products? Fashion is ready for innovation; the time has never been better for newcomers to disrupt the market as fashion brands seek out inventive new ways to sell products, promote diversity, and emphasize sustainability practices. Whether your goal is to be a designer, trend forecaster, merchandiser, buyer, or production manager, this certificate program provides an overview of the fashion industry that combines consumer and industry knowledge with business and economics. The courses in the program cover four major areas of fashion design management: trend forecasting, product line development, production planning, and distribution and marketing. After examining current trends, you will have the opportunity to conceptually design your own six-product fashion line that considers style, silhouette, color, and fabric choices. From there, you will explore the world of production planning and how factories are chosen to manufacture items for fashion brands. Finally, you’ll create a marketing and distribution plan to determine how to best bring your fashion line to market. Once you’ve completed the program, you’ll have gained a strong foundation in how the business of fashion operates that can help you launch or grow your career in the industry. The courses in this certificate program are required to be completed in the order that they appear.

Speaking and understanding the language of finance are essential skills for leaders and managers throughout an organization; smart business decisions rest on this fundamental knowledge. Without a clear understanding of financial analysis and management, you lack credibility with finance managers and business leaders. This certificate in financial management consists of courses that demystify financial terminology and concepts, giving you the tools you need to communicate fluently with finance managers and articulate business investment and project proposals to decision makers. Upon completion of the financial management program, you will have a solid foundation in finance that will serve you throughout your career. Participants in this certificate need one of the following financial calculators to complete four of the required courses:  Hewlett-Packard 12C or Texas Instruments BA II Plus. Both are available for purchase directly from Amazon.com. While waiting for the physical calculator to arrive, you may wish to try this online emulator of the HP 12C. The courses in this certificate program are required to be completed in the order that they appear.

The nonprofit world is changing fast. While competition for donors and clients heats up, organizations are being asked to focus on results. Because of this, demand is high in the nonprofit sector for financial leadership. The Financial Success for Nonprofits Certificate prepares nonprofit leaders and aspiring leaders to focus on mission while achieving financial sustainability. Whether you're working at a well-established nonprofit or a startup, Professor Grasso’s experience as a nonprofit leader prepares you to use financial statements and ratios, establish board governance and strategic leadership, raise funds and generate alternative revenue sources, and make strategic programmatic changes. For the best experience in this program it is recommended to take these courses in the order that they appear.

FinTech, or financial technology, encompasses a range of rapidly emerging technological changes in the financial services sector. Anyone involved in the world of traditional financial institutions, asset management, or loans — or even tangentially involved with newer options like crowdfunding, mobile payments, blockchain, and cryptocurrency — has reason to be interested in FinTech. In this certificate program, you will get an inside look at the key disruptions in the current FinTech industry landscape. Using these insights, you will apply the lessons of disruption to a challenge facing your organization and perform a Porter’s Five Forces analysis on one of your own products or services or someone else’s. You will also delve into the five major financial verticals, including wealthtech (robo advising), alternative (peer-to-peer) lending, insurance tech, currency and payment tech, and regulatory tech. You will then apply a framework of analysis to help you pinpoint opportunities for disruption within each of these verticals. Finally, you will move on to the study of blockchain, cryptocurrencies, and cryptography, where you will investigate how cryptocurrencies like Bitcoin make use of the blockchain to facilitate peer-to-peer digital transactions. The courses in this certificate program are required to be completed in the order that they appear.

In this certificate program, you’ll learn key concepts, strategies, and practical skills necessary for managing, owning, and operating a successful restaurant, bar, or other food and beverage business. Develop confidence in your ability to manage your business’s finances and learn key operational functions like menu design, income statement analysis, pricing, margin analysis, supply chain management, guest service processes, and employee engagement and performance. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the Hospitality industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. For the best experience in this program it is recommended to take these courses in the order that they appear.

Want to build a career in the food industry? In this certificate program, you will explore the fundamental operations that the food industry relies on, ranging from mechanical processes like mixing to cutting-edge advancements such as irradiation and cold plasma. Throughout the program, you'll identify the mechanisms behind these food processing unit operations and the specialized equipment required for each. You will also gain insight into the processing parameters that guarantee safe and consistent food products. As the courses progress, you’ll discover the overarching principles that support optimal food processing strategy and design across many kinds of food operations to ensure product safety and consumer acceptance. Along with mastering the conceptual foundations, you’ll have the opportunity to engage in practical exercises and calculations that guide the work of industry professionals and contribute to efficient, reliable food processing systems. To be successful in this program you should have general familiarity with chemistry, microbiology, physics and calculus. The courses in this certificate program are required to be completed in the order that they appear.

Food is one of the largest industries in the world. Expectations of customers continue to evolve and create opportunities for new products. In this certificate program, you will be guided through the iterative process of bringing a new food product or innovation to market. The first course starts with defining and testing the feasibility of your food product. You will proceed through the process of creating protocepts, conducting and incorporating consumer research, refining your initial concept, and determining how the product will meet safety requirements and quality expectations. Throughout the courses, you will also address the regulatory requirements associated with food products, investigate different manufacturing and production options, and create a framework for bringing your product to market. Each course includes a project in which you will have the opportunity to apply what you have studied to your own food idea. By the end of this certificate program, you will be able to navigate the science and business processes to successfully develop safe, high-quality food or beverage products. For the best experience in this program, it is strongly recommended to take these courses in the order that they appear.

Recent breakthroughs in generative AI are impacting every area of work and life. These technologies have the potential to automate tasks commonly associated with the highest levels of human intelligence. Organizations and individuals able to harness the potential of generative AI will gain a huge advantage, while those that don’t risk becoming obsolete. In this program, you will critically evaluate the most effective ways to adopt generative AI technologies. Throughout the courses, you will explore how advances in AI have enabled new, highly scalable, and low-cost ways of automating cognitive work. You’ll discover how to harness the potential of AI to radically increase individual productivity, transform organizational processes, and enable new business models. By the end of the program, you will be prepared to strategically leverage generative AI to transform yourself and your organization for this new digital era. This certificate includes two years of free access to Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Healthcare delivery continues to evolve at a rapid pace, requiring today’s healthcare leaders to transform how their organizations respond to and lead change initiatives. Leaders must navigate complex internal and external environments, inspiring collaboration across teams and affiliated entities while driving innovation to meet the demands of tomorrow’s delivery systems. Successfully managing these needs means mastering both quantitative and qualitative approaches to change, with a focus on strategy, measurement, leadership, and culture. In this certificate program, you will reset your approach to understanding, measuring, implementing, and leading change initiatives. You’ll develop strategies to create lasting cultural transformation, align organizational priorities, and build actionable strategic plans. You’ll also learn to guide teams through the challenges of change by fostering trust, engagement, and sustainable momentum. By the end of this certificate, you’ll have the confidence and tools to shape the future of your organization while strengthening both your impact and job satisfaction. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two years of free access to Symposium! These events feature two days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Healthcare facility design is more than picking the right wall colors or materials. If done well, healthcare facility design and planning can transform your organization and improve safety, operations, and the bottom line. Above all, an optimal, patient-centered healthcare environment has the power to improve clinical outcomes. This six-course certificate program provides you with in-depth instruction in effectively using evidence-based research to improve a healthcare environment. Core courses cover the critical components of healthcare facilities design planning. Learn excellence in change leadership, stakeholder management, and strategic alignment with organizational goals. Create your strategic plan and execute and assess it by using data to gauge impact. Learn some of the critical skills you need to lead your project to success or dive deeper to interpret technical facility design plans. For the best experience in this program it is recommended to take these courses in the order that they appear.

In today’s complex regulatory environment, healthcare compliance programs can affect outcomes for organizations as well as their patients. This certificate program focuses on how and why healthcare organizations engage with both federal and state regulations to achieve and maintain compliance. You will begin by examining principal federal laws which apply to activities in healthcare settings, including hospitals, clinics, insurers, and individual providers. As you progress through the courses, you will explore and identify categories of state law which relate to healthcare compliance. In addition, you will consider the legal obligations of your organization and discover how to design compliance programs to meet federal and state requirements. You will also acquire an in-depth understanding of where to go for specific legal questions, gaining the sophistication to know what information is needed and what questions to ask as you work with your legal counsel. Upon completion of the program, you will have gained the skills to identify the critical legal issues that healthcare institutions face in the ordinary course of business. For the best experience in this program, it is recommended to take these courses in the order that they appear.

Healthcare isn’t limited to patient care. Today’s most successful healthcare professionals are also well versed in essential business and management concepts. Whether you’re running your own practice or managing others in a clinic, department or nursing floor, you must be able to effectively lead the people around you, understand the financial landscape, create budgets and navigate the regulatory environment.   This certificate program is aimed at giving doctors, nurses and other healthcare professionals the basic knowledge and skills needed to manage people and programs efficiently and within the bounds of government regulations. For the best experience in this program it is recommended to take these courses in the order that they appear.

Careers in medical and health management are projected to grow rapidly over the next ten years, as the need to develop effective healthcare operations has never been more pressing. This certificate program provides you with the tools to analyze and identify strategies to improve the operational performance of healthcare organizations. Courses focus on key concepts in four essential areas of operations management: process analysis, service operations, quality management, and inventory management. You will begin by implementing process analysis tools to create a flow diagram and explore performance measures that can be used to measure the effectiveness of current processes within an organization. Next, you will practice using statistical analysis to evaluate the efficiency of service operations in a variety of contexts, including in person and virtual. Quality control is an essential part of any business operation, and as part of this program you will be introduced to statistical process control as a tool for evaluating and improving the quality of systems and processes. Finally, you will look at different methods for tracking inventory and implementing strategies to improve business performance. Upon completing this program, you will possess the tools and skills to successfully manage operations in the healthcare industry. This program requires the use of Microsoft Excel (desktop or online). While advanced skills aren’t necessary, students with some prior experience in Excel will be most successful. Throughout the courses, you’ll apply basic functions such as SUM, AVERAGE, MAX, and MIN, create and adjust tables and graphs, and work with provided formulas. The courses in this certificate program are required to be completed in the order that they appear.

With applications ranging from textiles to CBD and health foods to fuel, the hemp industry in the United States is booming. In order to keep up with the rapidly growing demand for seeds, hemp breeders and seed technicians are highly sought after, and significant growth in employment opportunities is expected to continue into the next decade. This certificate program will cover the essential elements of starting a successful hemp breeding program. You will gain a deeper understanding of plant genetics and how they are applied to crop improvement. By combining both traditional and modern breeding techniques, you will design a plan to produce a crop with a desired combination of traits to help your plant succeed in a particular environment. From there, you will discover how to evaluate the success of a breeding trial — a process which is particularly complex when tracking and evaluating multiple traits of interest. As you gain a deeper understanding of plant intellectual property law, you will also plan how to appropriately protect your new variety. To complete your certificate, you can choose the focus area most relevant to you and your personal or professional needs, including food product development, entrepreneurship, or business management. By the completion of the program, you will have acquired a strong foundation in hemp genetics and be ready to create an effective breeding program. Familiarity with college-level biology, plant science, and basic descriptive statistical calculations will help you be successful in this program. For the best experience in this program, it is strongly recommended to take these courses in the order that they appear. NOTE: Cornell University, as a federally funded institution, cannot accept payment directly from cannabis companies. If you are affiliated with a cannabis business, please enroll and pay all fees as an individual. If you have questions about enrollment, please email us at info@ecornell.com.

Marketing in the hospitality industry involves effectively communicating and differentiating your brand promise to target customers. A strong digital strategy is essential, as today’s consumers increasingly rely on online resources to make purchase decisions based on their needs and preferences. Developed by faculty from Cornell’s renowned Nolan School of Hotel Administration, this certificate program equips you with foundational hospitality marketing concepts and principles designed to help you better integrate your company’s brand communications across various media channels. Working through a detailed case study, you will develop an integrated marketing communications (IMC) strategy for a hospitality brand. You’ll have the opportunity to identify and assess the brand’s target market, plan and implement creative strategies, and optimize the organization’s online presence. The program delves into search engine marketing, social media marketing, user-generated content, community management, traditional media, and mapping your IMC strategy to the consumer engagement cycle. You will also discover how to identify key performance indicators, interpret marketing data, and make data-driven decisions to align with business goals, preparing you to evaluate and execute an IMC campaign strategy for your organization. This program includes two years of free access to both the Hospitality and Marketing Symposia! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore pressing industry topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming sessions. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. The courses in this certificate program are required to be completed in the order that they appear.

The hospitality industry experiences challenges and uncertainty like any other, yet successful organizations continue to grow despite these setbacks. One major reason for this growth is the agility that successful hospitality leaders exhibit when confronted with unexpected problems. This includes the ability to respond proactively to changing trends, which can only emerge from teams grounded in a culture of learning, active listening, and clear processes. In moments of uncertainty, the ability to develop a leadership mindset that fosters innovation and transformation is essential. In this certificate program, you will explore the critical skills and traits that make leaders effective in today's hospitality organizations. You will develop a practice of curiosity-focused inquiry; determine how to set purpose-driven priorities; engage your team to its fullest creative potential; and bring authenticity, vision, and strategic thinking to your leadership role. You will also gain insight into strategies that will help you increase your team's skillful collaboration and self-organization, developing the ability to anticipate and address future risk and inspiring a culture of ongoing learning. In the final course, you’ll have an opportunity to discover and assess your ability to facilitate change through a comprehensive organizational change management simulation, where you will practice applying the skills required to make strategic change happen in your organization and beyond. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the hospitality industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program

A career in hospitality management means that you are involved in every aspect of your property’s many moving parts. From the front of the house to the back, you need a firm grasp on finance, marketing, and managing employees to succeed. Build your credibility and learn how to manage a world-class operation with a foundation in essential industry best practices and skills. By taking this certificate program, you will learn how to improve in your role as hospitality manager by developing strategies that can be applied to your teams in the workplace. This program covers a wide range of content, from building a loyal guest base to finances to team building, giving you a set of skills needed to be successful in a management role. Knowing how to handle multiple facets of the hospitality industry will help you manage your organization to its fullest potential as well. Whether you are a manager currently, positioning yourself for a management position, or have recently been promoted, make your mark today by learning from experts in the School of Hotel Administration at Cornell University, one of the world’s most prestigious hospitality schools. You can finish all of the courses in this program and earn your certificate in as little as three months, spending about three to five hours per week. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing and hospitality industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. For the best experience in this program it is recommended to take these courses in the order that they appear.

The hospitality business has more moving parts than most people realize, and more customer touchpoints than any other industry. Teamwork is essential. Whether you aspire to management, have recently been promoted, or are currently in a management position, this certificate program positions you to make a bigger impact in your organization and your career. This certificate consists of 18 two-week courses – 14 core and 4 elective courses – and provides the essential skills you need to ensure that your organization runs like a well-oiled machine. You’ll quickly develop the technical expertise and broad, strategic focus needed to become a top-level hospitality manager. You can complete all of the courses in this program and earn your certificate in as little as 9 months, spending about three to five hours per week. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing and hospitality industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. For the best experience in this program it is recommended to take these courses in the order that they appear.

To achieve sustained success and survive unpredictable economic challenges, hospitality organizations need to set themselves apart from their competitors. That differentiation requires an effective strategy. In this certificate program, you will carefully examine the key elements in the strategic management process, which consists of two equally important parts: strategy formulation and strategy implementation. You will first investigate the fundamentals of strategy, including what makes a good strategy, how to think like a strategist, and which of your organization's resources and capabilities will lead to a sustainable competitive advantage. Next, you will explore strategy formulation, which involves planning strategies that define where and how your company will compete. More specifically, you will explore the key elements of direction setting and develop a strategic vision and mission. You’ll also study business-level and corporate-level strategies to compete and create value. You will then examine strategy implementation, which focuses on the shorter-term actions and choices intended to carry out the strategic plan. Even if your organization has carefully formulated and articulated its strategy, your organization won’t get far without the ability to implement it, so you will determine how to put strategy into action. You will look at how to set priorities and objectives to build a strategy-supporting structure and culture. You will also analyze how to evaluate performance and control actions. Finally, you will delve into the details of action planning and master the tools and concepts needed to develop and lead strategic organizational change. You’ll come away from the program better prepared to position your hospitality brand for success in even the most competitive and volatile markets. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the Hospitality industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. The courses in this certificate program are required to be completed in the order that they appear.

As a leader at your hotel, it is critical that you have a successful working relationship with the ownership group. The owner of the asset relies on you to deliver a positive return on investment. This program provides you with in-depth training on crucial skills required when working with ownership and asset managers. This certificate program provides you with the context of how ownership and asset managers approach their market. From property investment and achieving key financial objectives to learning about the competitive landscape, these courses enable you to view the partnership from the owner perspective. Your elective courses build upon the necessary skills for a stronger, more productive relationship between you and the ownership group to ensure your long-term success. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the Hospitality industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. For the best experience in this program it is recommended to take these courses in the order that they appear.

Through the five courses in this certificate program, owners, developers, and designers of full-service hotels will learn to plan and design effective, financially viable hotel properties and successfully perform their roles in the hotel development process. The program begins with a look at hotel types, marketing concepts, branding practices, and development roles, followed by a study of initial planning decisions, the application of marketing requirements to functional areas, and the use of planning metrics. The focus then turns to specific design considerations for guestrooms, public spaces, and “back-of-house” areas. The courses feature a set of downloadable tools containing guidelines and reference material for hotel developers and designers. A progression of course projects give participants an opportunity to apply their learning to specific hotel development scenarios. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the Hospitality industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. The courses in this certificate program are required to be completed in the order that they appear.

Smart hotel asset management deals are win-win situations. To create well-structured agreements, you need to understand what is motivating the property owners, operators, and lenders. But successful hospitality and real estate management doesn’t end with a successful deal; it requires managing the agreement’s execution effectively to achieve strategic asset goals. This certificate consists of six two-week courses that will give you the knowledge needed to understand the financial and operational aspects of hotel asset and real estate investment management. You’ll examine leasing agreements to learn about valuation and explore financing, equity structuring and exit strategies. By the time you’ve completed the program, you’ll know how to develop a superior hotel real estate management and execution plan.  The courses in this certificate program are required to be completed in the order that they appear.

Make a lasting impact at your organization by employing revenue management techniques and strategies for your hotel operation and earn a highly recognized credential from Cornell University’s world-renowned School of Hotel Administration. This program provides you with in-depth training in the most critical revenue management techniques and strategies that you can apply on the job immediately. This program was developed by hotel revenue management expert and pioneer Sheryl E. Kimes, PhD, professor of operations management in the School of Hotel Administration at Cornell University. Course content is structured around relevant case examples and interactive exercises, giving you the experience you need to translate theory into practice. You can complete all 5 courses and earn your certificate in as little as 2.5 months, spending about five to seven hours per course. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the Hospitality industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. The courses in this certificate program are required to be completed in the order that they appear.

HR has always been about people, and this remains true today. However, given the rapid digital transformation in today’s organizations, the need for data-driven decision making has become essential. There is both a shortage of analytical talent within HR and an increasing demand for these types of skills. In this certificate program, you will learn to analyze, and visualize HR data to inform decisions and recommendations. You will strengthen your analytical acumen to make decisions through analysis and enhance your communication effectiveness through storytelling with data and credible insights. Through the application of data analytics you will be positioned to examine common HR challenges around hiring top talent, engaging the workforce, managing retention, and evaluating workforce diversity more rigorously. You will also apply a cost-based approach to determine the business impact and return on investment associated with HR initiatives. By the end of this program, you will have developed the strategic and systematic measures necessary to excel in HR analytics. This program includes two full years of free access to the HR Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking site and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

Today's most effective HR leaders are true business partners — strategic thinkers who understand organizational strategy, influence senior leaders with confidence, and drive talent and organizational decisions through data and insight. If you aspire to move beyond transactional HR into a strategic, high-impact role, this certificate will equip you with the frameworks, skills, and tools to become an indispensable business partner. The HR Business Partner Certificate combines three core courses that establish the strategic foundation you need: understanding business strategy, developing a cohesive HR strategy, and stepping into leadership with courage and influence. You'll then customize your learning by selecting three electives from topics including internal consulting, talent management, HR analytics, organizational design, and AI in human resources. This flexibility allows you to deepen expertise in the areas most relevant to your organization's needs and to your career goals. By the end of this program, you will be prepared to align HR initiatives with organizational strategy, diagnose and solve complex people challenges, influence senior leadership through data-driven storytelling, navigate organizational change, and position your organization for success in an evolving business landscape. To explore the HR Business Partner competencies and role in further depth, visit the Cornell ILR School’s HRBP Framework. This program includes two full years of access to Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium sessions offer exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking sites and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

To excel as an HR specialist in today's dynamic business environment, you need a sophisticated skill set that blends strategic thinking, analytical rigor, creative problem solving, and emerging technology literacy. The HR Specialist Certificate develops these core competencies, positioning you to drive meaningful impact and advance your HR career. This comprehensive program brings together six core courses that address the full spectrum of modern HR responsibilities. You will start by connecting HR to organizational business strategy then build expertise in designing and implementing strategic HR initiatives using a systems perspective. You'll develop hands-on capabilities in project management and design thinking — methodologies for solving complex workplace challenges and enhancing employee experience. You'll master the increasingly critical skill of data analytics, learning to extract insights from HR data and persuasively communicate findings to leadership. You’ll also gain essential knowledge about how artificial intelligence is reshaping HR functions, preparing you to evaluate and responsibly adopt these emerging technologies in your organization. By completing this certificate, you will have the business acumen, technical skills, analytical mindset, and innovation capabilities to make strategic contributions to your organization's success, whether you're optimizing HR operations, solving workplace problems, managing organizational initiatives, or preparing for advancement into senior HR roles. This program includes two full years of access to the HR Symposium and the AI Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium sessions offer exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking sites and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

Today’s best companies realize that HR isn’t simply about operations and benefits administration. Rather, it has the power to transform an organization by delivering competitive advantage through its most critical asset: people. Developed by faculty experts from one of the world’s top HR schools, this unique certificate program is designed to equip human resources leaders at all levels to add strategic value and insights to an organization, develop meaningful consulting relationships with company stakeholders, and align HR initiatives with business strategy. Courses focus on HR innovation and relevance, with topics ranging from people analytics to enhancing the employee experience with design thinking principles. They also address pressing issues and challenges around how to manage virtual teams and leverage technology to attract and retain a productive workforce. Ultimately, the program is a great launch point for any leader interested in elevating HR to a more strategic and innovative business function at the heart of an organization. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two full years of free access to the HR Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking sites and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

Stepping into a supervisory role brings both new opportunities and unique challenges, especially when it comes to leading people without a formal background in human resources. Today’s managers, department heads, and business owners must skillfully navigate hiring, performance management, and workplace culture while minimizing risk and maximizing team potential. This certificate delivers actionable, evidence-based strategies tailored specifically for leaders who want to excel at people management without the guesswork. You will build a comprehensive toolkit for every stage of the employee life cycle, from attracting and selecting top talent through structured, unbiased interviews to designing onboarding processes that drive engagement and retention. As your team evolves, you’ll implement proven frameworks to align individual and organizational goals, conduct effective performance evaluations, and ensure compliance with critical legal standards. You’ll also strengthen your ability to coach, motivate, and address workplace challenges, transforming complex issues like conflict or misconduct into opportunities for growth. By completing this certificate, you will be equipped to confidently lead high-performing teams, foster a positive workplace culture, and proactively address people-related risks. This program includes two full years of free access to the HR and Leadership Symposiums! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking sites and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

Organizations today expect HR professionals to drive business results, not just manage processes. As the workplace evolves, the ability to connect every stage of the talent life cycle to organizational strategy has become essential for those stepping into HR roles or expanding their responsibilities. Whether you’re new to the field, making a career change, or aiming to build your HR leadership potential, mastering the foundational pillars of human resources is the key to earning trust and accelerating your impact. Through this immersive seven-course program, you will develop practical skills in talent management, staffing, and employee development. You’ll learn to design and implement recruitment strategies that directly support business objectives, create systems for high performance, and conduct needs analyses to deliver targeted training. The program also empowers you to cultivate a culture of engagement and coaching, leveraging proven methods to boost retention and continuous growth across your organization. You will round out your expertise by exploring total rewards compensation strategies and the complexities of workplace relations. By applying evidence-based frameworks, you’ll be equipped to manage risk, resolve conflict, and balance organizational costs with employee motivation. Upon completing this certificate, you’ll be prepared to influence outcomes, foster a high-performing workforce, and contribute directly to organizational success. This program includes two full years of free access to Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking site and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

In today’s business environment, hybrid work models are commonplace and can serve to attract and retain employees. Successful models require a strong group culture to keep organizations running smoothly and productively. For many organizations, hybrid models represent a significant shift in how work gets done. As such, managers and leaders need to rethink what it means to lead in this new environment. Certainly some of the leadership approaches that are used in fully in-person groups or in fully virtual groups still apply, but hybrid models also create a number of unique leadership opportunities and challenges. Key success factors include creating an inclusive hybrid work environment and effective collaboration processes, as well as implementing strategic and deliberate communication norms. In this certificate program, you will examine a variety of hybrid work models and hybrid workgroup scenarios. You’ll have the opportunity to explore the interconnectedness of culture and productivity in hybrid teams and identify best practices for launching a hybrid team. By the end of the program, you will have discovered new ways to confidently manage hybrid teams for high performance. The courses in this certificate program are required to be completed in the order that they appear.

As the world becomes increasingly globalized and interdependent, so too does recruiting and hiring top talent. The decision to pursue international talent, however, is not always straightforward — it requires significant consideration. This certificate program from Cornell Law School gives an overview of U.S. immigration law, which will provide you with the skills needed to strategize the trade-offs of various options for business visas. Whether you’re an HR professional or you manage a team, the courses in this program will equip you to recognize where a business immigration issue might also become a legal problem, to better comprehend how the law works (and doesn’t work), and to discern how lawyers approach immigration-related situations facing businesses. Additionally, you will discover how to identify where the ambiguities in immigration law can pose challenges and offer opportunities. By the end of this program, you will be able to assess your organization’s options for hiring, retaining, and terminating non-U.S. citizens, and partner with your legal counsel to advance the staffing and talent needs of your organization while complying with U.S. immigration law. The courses in this certificate program are required to be completed in the order that they appear.

Any organization can create a new product, service, or technology, but without a structured plan, the chances of a low return on investment are high. In this series of courses, you will learn how to develop an innovation strategy that aligns with your organization’s goals. Throughout the program, you will complete a series of activities that allow you to create and iterate on various aspects of a successful strategy, including identifying an executive champion and other supportive stakeholders as well as developing an overall vision, SMART goals, and a budget. You will practice using the innovation competencies of lean startup, makerspace, and design thinking to aid you in the customer discovery process. You will also learn how to use tools such as hackathons, design sprints, and centers of excellence to embrace the imagination of all your stakeholders. You will identify potential risks to successful implementation of your strategy and create mitigation plans. As you learn, you will create a presentation document called the innovation placemat that you can use to pitch to stakeholders in your own organization to make your innovation strategy a reality. The courses in this certificate program are required to be completed in the order that they appear.

Today’s marketing professionals are challenged to generate growth, engagement, and greater efficiency in an increasingly competitive environment. Master the essential marketing skills, principles, and tactics you need to help your brand stand apart in a rapidly evolving digital landscape. From foundational brand strategy to the paid media and data-driven performance analytics, this comprehensive program allows you to design your own integrated learning path. As your core learning path, you’ll enroll in the 10 marketing courses below from our Digital Marketing and Marketing Analytics certificate programs. Additionally, you can choose between the Marketing Strategy or Strategic Hospitality Marketing elective tracks for a total of 16 courses to complete the program. The courses in this certificate program are required to be completed in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. Note: While familiarity with R/RStudio is not a prerequisite for this program, you will be asked to use R/RStudio for a variety of analytical activities in certain courses. Solution code provided for practice opportunities can be copied, pasted, and adjusted for graded assessments, but some manipulation of that code will still be required.

Intellectual property is increasingly becoming a central feature of today’s global economy. Business familiarity and comfort with this area of law can lay the foundation for a successful product, company, or career. In this certificate program from Cornell Law School, you will explore the fundamental features of trademarks, copyrights, trade secrecy, and patents, emphasizing their particular strategic benefits and pitfalls. You will align specific applications of IP law with the goals of your business, organization, or team, and acquire strategies to protect your hard work. Through elective courses, you’ll have opportunities to expand on these teachings in practical, relevant ways, such as anticipating potential issues with trademarks and copyrights or by promoting innovation in your organization. By immersing yourself in the terms and concepts of IP law, you will master best practices for partnering with legal professionals, allowing you to leverage these tools to advance your product, service line, or business. By the end of this certificate program, you’ll have a solid foundation in IP law, making you an even greater asset to your team and organization.

Have you ever had a great idea for an interactive product but you didn’t know how to build it? If you have some programming knowledge and a desire to build devices, this hands-on certificate program will give you the applied foundation you need to take the next step. Throughout this program, you will engage in several project builds using both Arduino and Raspberry Pi. After being guided through the foundations of electronics and computing to develop simple devices that respond to user input, you’ll progress to creating complete devices that have complex functions, including networked communications that connect one device to another. As you build these interactive devices, you will also gain an understanding of how human users and devices can exchange information in a smooth, natural way. Whether you’re involved in engineering, robotics, computer science, or product development, you’ll come away from this program prepared to design more effective and sophisticated interaction between products and end users. This program leverages open-source libraries and requires the purchase of a kit of electronic components and microcontrollers at a cost of around $600. Once you enroll in the program, you will be sent an email that provides the specific details on where to purchase the kit. To be successful in the courses, you should have familiarity with programming, be technically savvy, and have an understanding of key computer science principles. To avoid delays in starting your first course, please register at least two weeks before your intended start date and provide a valid shipping address during registration. This will ensure the timely delivery of your kit and a smooth start to your learning experience. While course and certificate fees are refundable, the kit fee is not refundable once shipped. The courses in this certificate program are required to be completed in the order that they appear.

In today's competitive landscape, organizations need leaders and innovators who can identify emerging opportunities, drive strategic initiatives, and harness transformative technologies to create sustainable competitive advantage. The Intrapreneurship Certificate equips you with the mindset, skills, and tools to become an innovation catalyst within your organization—capable of spotting opportunities, solving complex problems, building support for bold ideas, and leveraging cutting-edge technologies to transform how your organization operates. This comprehensive program combines six core courses that develop both the innovation fundamentals and modern capabilities you need. You'll master systematic problem-solving using evidence and critical thinking to identify root causes and develop defensible solutions. You'll learn persuasive frameworks for building compelling cases that win stakeholder support. You'll develop expertise in leading organizational change—navigating resistance and sustaining momentum. You'll cultivate an entrepreneurial mindset for identifying and assessing new business opportunities within existing organizations. And you'll gain strategic knowledge of generative AI—understanding its capabilities, limitations, and transformative potential—then learn to apply AI to reimagine and transform your business processes. By completing this certificate, you'll have the conceptual frameworks, strategic skills, and practical capabilities to identify breakthrough opportunities, mobilize your organization around them, and leverage emerging technologies to drive competitive advantage and growth. This program includes two years of free access to both the Leadership and the AI Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

There are many great ideas about how to solve problems, but it takes a special set of skills to determine which ideas can become inventions and which of those inventions are commercially viable. In this certificate program, you will explore strategies to help gauge the market for an invention. To gain practice in identifying the best intellectual property or bioproperty strategies for your needs, you’ll use several custom tools to help clearly define uniqueness, competitiveness, and viability. As you prepare for the next steps in the process, these tools will also support you in drafting a summary to describe the invention to key stakeholders, exploring different commercialization pathways for inventions, and mastering best practices for navigating each pathway. Finally, you will have the opportunity to examine recommendations for creating an invention management system for your team and for fostering an invention management mindset. By the end of this program, you‘ll have developed insight into processes to better create and execute the management of commercially viable inventions. You’ll have six months to complete the required elements for this certificate program, but this flexible approach allows you to finish sooner based on your schedule.

One of the key ways to secure your financial future is through investing. Yet investing is complex: It can feel as though there are endless options to choose from, and the risks can be substantial. So how can you cut through the noise? In this certificate program, you will explore strategies to help guide your approach to investing. You’ll begin by developing a fundamental understanding of financial documents which will allow you to interpret financial information and increase your personal and professional decision-making capacities. You will then apply your financial statement knowledge to the stock market, where you will discover how to analyze stocks and identify those that are profitable and worth your investment. Diving deeper, you will determine how to manage your investment portfolio by examining different asset classes, sectors, styles, and diversification options. To complete your certificate, you will delve into a more modern investment vehicle: cryptocurrency. You’ll explore the function of blockchains by examining the design of a cryptocurrency and practice using a Bitcoin wallet to better understand how the blockchain can be used to transfer value from person to person. By the end of this program, you will have the knowledge and confidence to make investment decisions that will help you reach your financial goals, gaining applicable skills along the way. To be successful in these courses, you should be comfortable working with Excel, including writing formulas and creating charts.

Front-end web development and back-end web development both start with a strong foundation in JavaScript. Gaining experience in this simple programming language will enable you to substantially expand the functionality of your websites. In this certificate program, you will practice fundamental programming skills and build web interactivity through the use of JavaScript. Beginning with the basics of JavaScript syntax, you will construct simple programs to perform simple tasks. As you build your skills through the use of more advanced code structures and techniques, you will write JavaScript to create a variety of interactive web elements, from forms to image galleries. You will also have the opportunity to explore how to streamline your implementations and expand the functionality of your programs with libraries and asynchronous programming. To take JavaScript beyond the web, you will examine progressive web apps and have the opportunity to build a rudimentary app that runs offline. Upon completing the program, you will have developed a strong grounding in programming fundamentals and be well positioned to advance your skills in JavaScript as well as any number of programming languages. You will be most successful in this program if you have some familiarity with HTML and CSS. The courses in this certificate program are required to be completed in the order that they appear.

This certificate program is designed for management and union representatives new to labor relations who need to learn the basics. The program focuses on two key aspects of labor relations: negotiating an agreement (collective bargaining) and operating within an agreement (contract administration). Throughout the courses, you will have the opportunity to practice and apply key skills to your own organization’s issues and dynamics. You will focus on establishing a foundation in collective bargaining within the union environment and then take a close look at contract negotiation, including how to cost out a contract during tense and fast-moving negotiations. The last two courses provide a time-tested, comprehensive method to address workplace conflict, from the grievance through arbitration. The courses in this certificate program are required to be completed in the order that they appear. This program includes two full years of free access to the HR Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking site and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

Whether designing a home garden or working commercially in landscape design, you want to ensure that the planting plan will result in a landscape that thrives. The success of any planting design will ultimately be dependent upon knowledgeable site assessment and analysis, appropriate plant selection, soil remediation, and clear communication of design intentions. This certificate program will familiarize you with woody plant identification, appropriate plant use, and design and landscape establishment in various human-impacted landscapes. By practicing site assessment and related planting design in various simulations, you will gain confidence in identifying and selecting landscape plants, evaluating soil, and creating new planting plans. You’ll come away from the program having developed critical new insights and skills to create innovative landscapes in any setting. The courses in this certificate program are required to be completed in the order that they appear.

In today's rapidly evolving digital landscape, large language models (LLMs) are revolutionizing the way we work, write, research, and make decisions. While AI breakthroughs capture headlines, the true potential lies in effectively applying these powerful tools. This certificate program is tailored for professionals eager to harness LLM technologies and implement them immediately. Throughout this hands-on program, you will acquire practical skills to evaluate, prompt, fine-tune, and deploy LLMs to address real-world challenges. You'll delve into major platforms and tools, including the Hugging Face API, and discover how to select the right model for your needs. Techniques such as preference learning and tokenization strategy will be explored to shape model behavior, alongside foundational concepts like probabilities and attention mechanisms. Guided by Cornell Professor David Mimno, a leading expert in computational text analysis, this program demystifies LLMs and equips you to integrate them confidently into your workflows. Whether you're in business, education, policy, or research, this program is your roadmap to making AI work for you, starting now. You will be most successful in this program if you have had some exposure to natural language processing or machine learning. You should also be comfortable with Python programming and basic statistics. The courses in this certificate program are required to be completed in the order that they appear.

In today’s volatile, uncertain, complex, and ambiguous (VUCA) world, leaders must adapt and rise to the challenges created by ever-changing circumstances. In this certificate program, you will develop the internal strengths and strategic skills needed to lead with agility. You will also work to improve your ability to influence both within your organization and externally to accomplish your vision. By the end of this series, you will have gained a new level of confidence to better impact your team and organization. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Today’s organizational leaders are one part manager, one part HR professional. This certificate program will teach you how to elevate into a true leader instead of simply a manager. Find out what your leadership style is and how to develop the interpersonal skills needed to take charge. Knowing that will allow you to not only create a high-performing team, but manage it to its fullest potential as well. Learn how to manage your time, make clear, decisive decisions for the betterment of your organization, and how to communicate those decisions to upper management. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two years of free access to the Leadership Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking site and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

Tired of the same old approach to leadership training? Here’s a new take. In an era obsessed with pursuing tomorrow’s innovation, it’s easy to forget how valuable history is and the lessons we can take from the past. When people think of classical antiquity and ancient Rome, they tend to think of art, philosophy, and language, but this era is also rich with timeless leadership lessons. Leveraging these lessons can make you a happier, stronger leader and set you apart in today’s business world. In this certificate program, you will explore the leadership skills inspired by ancient Roman leaders and discover how to apply these best practices to your work. First, you will identify how humor can be used in the workplace to win or gain influence, focusing on the social dynamics of your peers, superiors, and subordinates. In reviewing stories translated from ancient Roman philosophy, you will draw parallels between ancient and modern scenarios and broaden your perspective of leadership as a whole. You will participate in hands-on activities focused on developing your leadership skills aligned with four key virtues: critical thinking, fairness, bravery, and self-control. Before completing the certificate, you will develop an action plan to support your happiness as a leader and cope with difficult decisions at work. You will come away with a fresh perspective on interpersonal leadership and new tools to support your professional development in your current role and beyond. For the best experience in this program it is recommended to take these courses in the order that they appear.

Great service isn’t just a customer benefit; it’s a competitive differentiator in any industry. The courses in this certificate program leverage today’s leading customer service strategies to help you raise the standard of service excellence for your organization, business unit, division, or team. You’ll learn to assess the market needs for the service provided by your organization and develop the leadership competencies needed to create a consistent culture of empowerment and continuous improvement that will inspire exceptional service, every time, everywhere. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the Hospitality industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. For the best experience in this program it is recommended to take these courses in the order that they appear.

In today’s digitally connected global environment, many organizations opt to operate virtually with a remote or partially remote workforce. This certificate program is designed to improve your ability to effectively manage a remote or virtual team. Through the five courses, you will examine the unique opportunities and challenges that come with remote work and explore strategies to enhance your ability to lead your team to success. You will begin the program by exploring strategies for establishing trust, engagement, and commitment: key cultural elements that can help teams meet their goals and can prevent remedial action. Then, you will examine methods for encouraging constructive conflict, building accountability, and fostering effective decision-making in a culture where employees are not together in a physical location. By the end of the program, you will be prepared to successfully lead multicultural virtual teams and manage common challenges that can arise in a remote environment. The courses in this certificate program are required to be completed in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

This certificate program from Cornell Law School will provide you with an introduction to the U.S. legal system and how it operates in a business environment. Throughout the courses, you will discover how to make informed business decisions based on your understanding of legal language and concepts. You will have the opportunity to explore the specific functions of different bodies of law and determine how to harness them by planning a legal compliance strategy. Examining each step of the litigation process, you’ll develop the ability to analyze whether using litigation is the best path to resolve your business conflicts. Beyond the litigation, you’ll also explore the limitations of judicial and regulatory power, how they may protect your business interests, and when you should find alternative protections for a specific business case. By the end of this certificate program, you will be able to navigate legal ambiguity, find the best way to collaborate with legal counsel, and assess the costs and benefits of pursuing various legal options. The courses in this certificate program are required to be completed in the order that they appear.

The path to a legal solution travels many roads and can often take a detour depending on the information lawyers uncover as they search for answers. Whether you’re a paralegal, law clerk, or business leader, this certificate program from Cornell Law School will help you explore strategies and resources that lawyers use to find law and legal precedent and identify how they apply that information to find solutions for their clients. Cornell Law School Professor Kim Nayyer will guide you as you discover legal resources that even nonlawyers can access in libraries or online, for free, including a template for developing a research strategy. You will also explore how lawyers across practice areas use specialized knowledge management systems, tools, and artificial intelligence products in their quest for legal solutions. By the end of the program, you will be able to see a legal question from a lawyer’s perspective, understand how they develop a strategy for approaching legal research, and determine the best resources for the specific legal information a lawyer needs. The courses in this certificate program are required to be completed in the order that they appear.

Every written word can carry legal implications, and how persuasive your communications are can make the difference between mere words and impactful influence that can resonate, captivate, and ultimately shape outcomes in your favor. This certificate program explores various ways attorneys communicate with their business clients along with the best practices to make those communications more effective for all involved. Whether you're drafting business documents or composing emails with potential litigation ties, our Legal Writing and Communication program empowers you to communicate confidently in today's evolving legal landscape. Developed by Cornell Law School Professor Michelle Whelan, this program helps you examine the legal implications of your written and oral communications as well as some strategies for mitigating any risks associated with them. Since there may be times when you could be called to testify on behalf of your organization, you will explore how to be an effective corporate representative. As you delve deeper into the program, you'll explore the intricacies of witness interviews and uncovering potential biases. Witness interviews call for special consideration, and you will discover best practices for capturing witness accounts, including a template for documenting them. Could a hidden bias undermine an effective interview? You will have the opportunity to use a self-test designed to uncover any potential bias you may have. Finally, you will develop your skills of persuasion, which can be critical when creating business documents and drafting emails that could be tied to litigation. For the best experience in this program, it is recommended to take these courses in the order that they appear.

Machine learning is emerging as today’s fastest-growing career as the role of automation and AI expands in every industry and function. Cornell’s Machine Learning certificate program equips you to implement machine learning algorithms using Python. You will use a combination of math and intuition to practice framing machine learning problems and construct a mental model to understand how data scientists approach these problems programmatically. Through investigation and implementation of k-Nearest Neighbors, naive Bayes, regression trees, and others, you’ll explore a variety of machine learning algorithms and practice selecting the best model, considering key principles of how to implement those models effectively. You’ll also gain the skills to work with advanced generative models, including transformers, to create and refine both text and image outputs. In addition, you’ll have an opportunity to implement algorithms on live data while practicing debugging and improving models through approaches such as ensemble methods and support vector machines. Finally, the coursework will explore the inner workings of neural networks and how to construct and adapt neural networks for various types of data. This program uses Python and the NumPy library for code exercises and projects. Projects will be completed using Jupyter Notebooks. Machine learning is complex. While you do not need to have machine learning experience in order to take the program, we strongly recommend having prior experience in math, including familiarity with Python, probability theory, statistics, multivariate calculus, and linear algebra. This certificate program includes two self-paced lessons covering the linear algebra computations used in the Machine Learning curriculum. You may refer to these lessons at any time before or during your Machine Learning program. Check your readiness with this free pretest now. The courses in this certificate program are required to be completed in the order that they appear.

This comprehensive stackable certificate program gives you the opportunity to build a broad foundation in seven essential areas of business management. With courses in leadership, marketing, finance, strategy, and more, you’ll have the opportunity to learn from the same faculty who teach in Cornell University’s MBA programs and apply key business concepts in real-time in your job. Whether you’re striving to become a better people manager, fill in gaps in your financial acumen, or operate at a more strategic level, this program is a great way to gain the breadth of skills you need to drive business success. This program is designed to meet the needs of busy working professionals by allowing you to work on each focus area individually over time. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore pressing industry topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming sessions. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program The courses in this certificate program are required to be completed in the order that they appear.

Organizations and their leaders have diverse obligations: business, social, and moral obligations to customers, suppliers, employees, investors, regulators, and the public. To live up to these obligations, leaders need systems that cascade responsibility throughout the organization and hold everyone accountable. In this certificate program, you will discover how to diagnose common accountability problems and lead deliberations to best address them. You will focus on improving several different facets of performance, from improving margins, capacity investment and use, efficiency, coordination, and motivation to the increasingly important obligations that organizations owe to their employees, their communities, and the environment. You’ll have the chance to discuss the new opportunities and challenges that come with the burgeoning “Fourth Industrial Revolution”: engaging employees, assigning obligations to artificially intelligent agents while holding them accountable, and accountability with independent contractors and remote employees. Overall, you will gain understanding through a comprehensive framework that allows you to utilize the power of accountability systems wherever your organization is falling short of their obligations. To be successful in this program, you will need to be familiar with the basics of financial accounting (applying credits and debits to appropriate accounts) and have fundamental Excel skills (writing simple formulas and creating basic graphs). The courses in this certificate program are required to be completed in the order that they appear.

As digital transformation reshapes every industry and function, marketers everywhere are racing to implement performance-driven marketing strategies that leverage today’s most powerful digital technologies. Artificial intelligence is expected to have up to a $2.6 trillion business impact in sales and marketing alone. Will traditional, tried-and-true marketing methods be folded into this new era of performance marketing and AI, or will they become a thing of the past? Is your organization keeping up with the latest and greatest technology? Are you missing any potential areas for improvement? In this certificate program, you will discover practical, innovative ways to apply machine learning and AI to the marketing function in order to enhance the customer journey, achieve data-driven decision making, and ultimately impact the success of your marketing initiatives. You will start by assessing your organization’s current marketing activities and create a plan to optimize them using the key concepts from AI and digital marketing to formulate a digital strategy. You will then be guided in creating your own digital marketing plans for both paid and owned media. In the final course, you’ll have the opportunity to create a performance marketing plan and identify ways to supercharge it using artificial intelligence and machine learning. Upon completing the program, you will have developed the skills and frameworks needed to gain an edge in digital marketing with artificial intelligence tools and battle-tested strategies that can stand the test of time in this rapidly changing landscape. The courses in this certificate program are required to be completed in the order that they appear. This course includes two years of free access to both the Marketing Symposium and the AI Symposium! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics with your peers. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

In today’s digital age, customer data is everywhere and growing at a rate faster than ever before. Organizations try to collect as much data as they can about their current and prospective customers, such as purchase history and online and mobile activity, among many other data points. This certificate program offers a unique approach to marketing analytics, with a primary focus on customer lifetime value, which is one of the most important pillars of customer analytics and management. Throughout the courses, you will examine how CLV can be used to guide marketing decisions and manage customer acquisition, retention, and development – all of which are critical for the management and allocation of resources in any organization. You will also explore two additional pillars of analytics and management: testing analytics and predictive modeling, both of which can improve the effectiveness of marketing programs and productivity. Finally, you will evaluate the ways organizations can create value for their customers, manage customer-centric change, and drive profitable growth. Throughout the journey, you will gain the analytical competency required to act on customer information and discover how to leverage that information strategically. More importantly, you will develop confidence working with analytics and managing multiple frameworks, which will put you in a great position to dive deeper into the world of analytics on your own. Note: While familiarity with R/RStudio is not a pre-requisite for this program, you will be asked to use R/RStudio for a variety of analytical activities. Solution code provided for practice opportunities can be copied, pasted, and adjusted for graded assessments, but some manipulation of that code will still be required.

Marketing is not just advertising; marketing is a form of customer-centric management that generates value for the consumer. To do this successfully in the 21st century, you need to be well-versed in the systematic analysis of data and statistics used for creating, communicating, delivering, and exchanging offerings for customers, clients, partners, and society at large. In this certificate program, you will build the skills needed to take a product to market, leveraging analytics at each stage to make informed decisions. You will discover how to craft a marketing strategy for both going to market and managing existing customers, as well as the basic quantitative methods that support it, including market segmentation, targeting, positioning, product development and testing, pricing, channels, and promotion. You’ll have the opportunity to complete a go-to-market strategy project in order to formulate and communicate rigorous and practical solutions to marketing problems commonly faced across industries. As a result, you will improve your problem-solving and decision-making abilities as well as your ability to communicate your recommendations and solutions from start to finish. The courses in this certificate program are required to be completed in the order that they appear.

From smart home devices to drones, robots, and autonomous cars, we are surrounded by electronic devices that are increasingly ingrained into our daily lives. Mechatronics is a rapidly growing field that encompasses the inner workings of these devices. In this certificate program, you will prototype your own device, applying best practices at every step in the process from design to pitching, assembling, and reporting. A leading expert from Cornell’s College of Engineering will guide you through both the theoretical basis for the concepts and the technical skills, including circuit construction, microcontroller programming, the application of sensors and actuators, and the use of professional-grade test equipment. Equipped with a kit of electrical components, you will dive into the building blocks of various mechatronic systems. You will discover how to program a microcontroller in C then program and control sensors and actuators to build circuits that interact with the physical world. By the final course, you will have gained a strong foundation for your capstone project: prototyping a design from start to finish. This program requires the purchase of a kit of electronic components and microcontrollers at a cost of around $600. Once you enroll in the program, you will be sent an email that provides the specific details on where to purchase the kit. To be successful in these courses, you should have some programming experience (any language) and familiarity with basic circuit theory (at the level of a high school or introductory college physics course). To avoid delays in starting your first course, please register at least two weeks before your intended start date and provide a valid shipping address during registration. This will ensure the timely delivery of your kit and a smooth start to your learning experience. While course and certificate fees are refundable, the kit fee is not refundable once shipped. The courses in this certificate program are required to be completed in the order that they appear.

In today’s rapidly evolving media landscape, even the most impactful initiatives can fail without strategic media communication that moves audiences to action. This certificate program is designed for professionals in or looking to transition to public-facing roles, providing essential skills for anyone who needs to amplify their message, build public support, and drive meaningful change through effective media engagement. In the program, you will gain practical tools and strategies to enhance your media presence while advancing your organization's mission. Through hands-on learning experiences, you'll discover the art of building relationships with key media influencers and create powerful narratives that drive action and support for public initiatives. As the program progresses, you will have the opportunity to explore ways to craft and deliver memorable spoken content that captures media attention through strategic storytelling and impactful delivery. By examining persuasive writing techniques for press releases, op-eds, and other media formats, you’ll discover how to transform complex issues into compelling narratives. Finally, you’ll strengthen your message in the media by building strategic validator networks that give your stories credible support and authenticity. The courses are particularly valuable for those who work in the public sector as well as experts and professionals who want to translate their technical work into narratives that resonate with broader audiences and influence public policy. By the conclusion of the program, you will have developed the ability to build a lasting media presence, overcome opposition, and drive meaningful change through strategic media relations and communication. The courses in this certificate program are required to be completed in the order that they appear.

In this certificate program, you will discover the rich history and potential of medicinal cannabis. You will begin by learning the applications of cannabis medicine, analyzing ancient medical practices and juxtaposing them with modern applications. By examining the evolution of medical cannabis growth and production methods, you will gain insight into the plant's pharmacology and extraction methods. Through instruction and practice, you will explore the impact of growing conditions, cannabinoids, and extraction methods on health benefits. You will also investigate the role of the endocannabinoid system as a neuromodulator, recognizing cannabis as a complex plant with hundreds of bioactive compounds. You will build an understanding of the nuances of drug metabolism for individual patients and discover potential side effects and interactions. Finally, you’ll explore FDA drug approval processes and the importance of testing medical cannabis products. Join us to unlock the multifaceted world of medicinal cannabis and its potential to revolutionize healthcare. Familiarity with college-level biology or chemistry as well as some background in basic pharmacology and/or botanical/plant biology will help you be successful in this program. You will be asked to purchase ingredients and other materials for various activities and projects before your courses begin. This may amount to $35. You will receive a full list of materials at the time of enrollment. The courses in this certificate program are required to be completed in the order that they appear. NOTE: Cornell University, as a federally funded institution, cannot accept payment directly from cannabis companies. This program contains information about cannabis, a federally illegal substance, and is intended for individuals aged 21 and above.

Plants have evolved thousands of potentially useful compounds over millions of years on Earth. As long as humans have been around, we have studied and tried to understand and use these plant products to improve our health. This certificate program is an introduction to medicinal plants and how they can be used to treat illnesses. Throughout the courses, you will examine both the historical and biochemical aspects of integrating plant-based medicine into your own personal health plan. You will examine each of the body’s systems in detail and develop an understanding of what plants might be useful in treating that system, based on knowledge collected from around the world. This certificate is not a replacement for consulting with a physician; it is intended as an exploration of alternatives that you may not have considered or about which you would like to learn more. Familiarity with high school-level chemistry and biology will help you be successful in this program. The courses in this certificate program are required to be completed in the order that they appear.

Security breaches are growing in frequency, sophistication, and consequence. This growth is likely driven by our increasing dependence on computing systems, both as individuals and as nations, which makes these systems attractive targets for malfeasants who design and launch attacks. With a deep understanding of operational security and teamwork, veterans and active service members are uniquely prepared to tackle complex challenges and safeguard critical systems. This certificate program is designed to introduce you to the field of cybersecurity while also providing elective courses that will strengthen your business acumen and interpersonal skills — critical tools for a successful transition into civilian careers. You will have the opportunity to develop practical literacy in cybersecurity, gaining the leadership and problem-solving skills needed to enact meaningful change at an organizational level. Beyond technical expertise, this program fosters collaboration by bringing together veterans and professionals from diverse industries, allowing you to expand your network, share perspectives, and build relationships with others who share your career aspirations. You will also gain skills to help you translate the leadership and teamwork skills honed during your service into the business environment, helping you thrive in cross-functional teams and drive mission success. In addition, you will gain an understanding of the abstractions and principles needed to implement the design and analysis of secure systems. You will become comfortable navigating technical literature, authenticating users, and choosing between discretionary and mandatory access control schemes. By the end of this program, you will be able to identify the appropriate enforcement strategy for a given security policy and take confident steps toward a career in cybersecurity. The core courses in this certificate program are required to be completed in the order they appear.

Marketing is not just advertising but a form of customer-centric management that generates value for the consumer. To do this successfully in the 21st century, you need to be well versed in the systematic analysis of data and statistics used for creating, communicating, delivering, and exchanging offerings for customers, clients, partners, and society at large. The leadership, strategic planning, and adaptability developed through military service are invaluable for understanding market dynamics, building trust with customers, and executing effective marketing strategies that deliver results. In this certificate program, you will build the skills needed to take a product to market, leveraging analytics at each stage to make informed decisions. You will discover how to craft a marketing strategy for both going to market and managing existing customers, as well as the basic quantitative methods that support it, including market segmentation, targeting, positioning, product development and testing, pricing, channels, and promotion. You will have the opportunity to complete a go-to-market strategy project in order to formulate and communicate rigorous and practical solutions to marketing problems commonly faced across industries. Military veterans and current service members bring to the table extraordinary problem-solving skills, adaptability, and mission-focused discipline — qualities that are highly valuable in marketing. This program will help you harness those strengths to identify opportunities, articulate customer insights, and craft impactful campaigns that drive growth and innovation in the business world. Beyond marketing expertise, this program fosters collaboration by bringing together veterans and professionals from diverse industries, allowing you to expand your network, share perspectives, and build relationships with others who share your career aspirations. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. The courses in this certificate program are required to be completed in the order that they appear.

Most projects — including those at successful companies — tend to go overbudget and take longer than projected, even with formal training, specialized tools, and automated software. The courses in this certificate program teach proven strategies and offer practical, hands-on tools to drive successful project outcomes. You will discover how to scope projects effectively, set key milestones, improve time budgeting and resource allocation, and get the project done on time and within budget. Processes covered within this program include agile methodologies and earned value management. The concepts, tools, and language of project management can be applied to any size or type of project. Familiarity with the language of project management is helpful but not required to succeed in this program. Military veterans and active service members possess incredible experience in strategic planning, resource management, and adaptive thinking, all of which are highly transferable to project management in a business environment. Beyond preparing you for civilian leadership, this program will help you channel your operational expertise into driving successful outcomes across industries. It also fosters meaningful collaboration by bringing together veterans and professionals from a variety of fields, enabling you to broaden your network, exchange insights, and build lasting connections with others who share your professional goals. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing topics in project management. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. The core courses in this certificate program are required to be completed in the order that they appear.

Have a great idea for a startup but don’t know where to begin? This certificate program is designed to give military service members the skills needed to evaluate the viability of business concepts and markets, navigate the pitching process, and ultimately gain an understanding of how to receive and invest from a variety of sources. This program will cover investments from equity investors, angel investors, venture capitalists, crowdfunders, economic development centers, and grants. Veterans and active service members bring resourcefulness, strategic decision making, and mission-focused leadership to entrepreneurship; these skills are invaluable for identifying opportunities, overcoming challenges, and building resilient businesses in fast-changing environments. In this certificate program, you will discover how to find the right match for your opportunity or investment style as well as what goes into delivering and assessing a successful business pitch. You will also explore how to protect your interests as the company is being structured, how to assign a fair valuation to the opportunity, and how to perform due diligence as the financing process moves from investor interest to actually closing the deal. Finally, you will examine the strategies for keeping entrepreneur/investor relations alive and healthy long after the deal has closed. Beyond building entrepreneurial expertise, this program fosters collaboration by bringing together veterans and professionals from diverse industries, allowing you to expand your network, share perspectives, and build relationships with others who share your career aspirations. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Unlock your inclusive leadership potential through mindfulness and meditation. This certificate program prepares you to be successful with the intercultural aspects of working in an organization by developing your own inner resources and changing your perspective. The first course emphasizes improving relationships with people who are different from ourselves. Through instruction and exercises, you will discover how to cultivate mindfulness through meditation as a means for self-reflection and leadership development. As you advance in the course, storytelling will be introduced as part of contemplative meditation. You’ll hear stories from real business leaders and discover how other organizations navigate intercultural communication. You will have the opportunity to reflect on these stories as well as share your own relevant experiences as you develop your own sense of self-awareness and achieve a shift in perspective. Please note that meditating 10 to 30 minutes a day is an expectation of this course. You’ll be required to complete the first course in this certificate before the others. This certificate includes two years of free access to Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

With applications in journalism, research, communications, and creative writing, narrative writing blends factual accuracy with engaging storytelling, making complex or personal topics accessible and compelling to a broad audience. This certificate program explores the various forms and potential uses of the narrative writing style, building skills to present real-life experiences and insights in a way that is both informative and resonant. You will begin by examining the core content and categories of the genre then turn to editing principles to enhance your writing by improving structure, language clarity, and consistency. Creative techniques will be introduced to amplify your message and maximize its impact as you are guided through the process of crafting compelling op-eds and persuasive essays. You'll also practice transforming personal experiences into engaging, publishable work by identifying the essence of your experiences and choosing the appropriate narrative arc. By mastering these skills, you will be able to not only captivate your audience but also effectively influence opinions, turning personal experiences into impactful content. For the best experience in this program, it is recommended to take these courses in the order that they appear.

There’s an abundance of textual information in the world, and more is being created each day. Working with this vast amount of text is a significant challenge for humans, as it would be impossible for individuals to read millions of web search queries, product descriptions, emails, and articles. The answer is natural language processing (NLP). NLP solutions continue to expand, with more and more applications in machine learning and beyond being discovered every day. Organizations employ NLP for textual analysis and classification as well as more advanced tasks such as writing, coding, and reasoning. In this certificate program, you’ll cover the fundamentals of NLP, including how to teach a computer where a word starts and ends, as well as more advanced skills like how to program a computer to determine what sentences mean. Throughout the courses, you’ll have the opportunity to implement numerous string and text processing techniques, work with machine learning algorithms to determine how similar documents are to one another, and train machine learning models to optimize the extraction of meaningful data from documents. While gaining valuable practice with Python functions and expressions, you will also master the ability to process text using NLP-specific packages, including Natural Language Tool Kit (NLTK), Gensim, spaCy, regex, and SentenceTransformers, that can be used to extend Python’s power. By the end of the program, you will have the theoretical basis and technical expertise to apply NLP in the workplace, to your innovations, and beyond. In order to be successful in this program, students should have a working knowledge of Python programming as well as college-level knowledge of linear algebra and statistics. The courses in this certificate program are required to be completed in the order that they appear.

Learning how to negotiate effectively is an important skill to have in business and in life. By becoming a better negotiator, you are more likely to make the deal you want, get a better job offer, and create further value. This certificate program will help you improve your negotiation abilities by introducing you to relevant tools and terminology, as well as practical negotiation tactics. Throughout the courses, you will have a chance to review and analyze real-world case studies, engage in live, active negotiation exercises with a peer in your class, and learn how to combine different negotiation techniques for the best results. Ultimately, you’ll come away better prepared to achieve your desired outcomes in any business situation — a skill that will pay off lifelong. This program requires 2 live negotiation sessions per course with a partner from your class. You will be asked to submit information on your time zone within 24 hours after each course starts so that you are matched with a negotiating partner in time to complete the required negotiating assignments. Please be prepared to coordinate your schedule with an assigned partner. Specific instructions will be provided in the course. 

This certificate program helps you answer one of the most important questions you can ask yourself: how can I live the longest, healthiest life possible? Courses present in-depth contemporary scientific information on nutrition and disease prevention, while building your awareness of ways to preserve optimal lifetime health. From diet to exercise and weight loss, you’ll go beyond the “fluff” and explore a holistic view of how biochemical pathways work together with physiological systems and behavior to determine your nutritional health and overall wellness. For the best experience in this program it is recommended to take these courses in the order that they appear.

Metabolic health is a global priority, with significant variation across regions influenced by both environmental and genetic factors. In this certificate program, you’ll have the opportunity to explore how modern environments — shaped by cultural, economic, and societal factors — contribute to rising rates of metabolic disorders. Throughout the courses, you will gain insight into the interplay between genetics (nature) and environment (nurture), which is essential for addressing the root causes of poor metabolic health. Whether you’re a health professional or simply interested in enhancing personal wellness, you’ll have the opportunity to examine dietary choices that can help prevent or manage conditions like type 2 diabetes, cardiovascular diseases, and cancer, learning about strategies to reduce these risks and exploring approaches to improve overall metabolic function. This program emphasizes an individual-based approach to metabolic health research, offering you the chance to explore metabolic-friendly diets, evaluate the effectiveness of diet versus exercise, and discover effective health management tools to drive lifestyle changes. By the conclusion of the program, you’ll be well equipped with a deeper understanding of how precision nutrition can be used to tailor improvements for personal wellness and on your way to helping yourself and others live a healthier life. The credits earned during this program may be applied toward Maintenance of Certification (MOC) for the American Board of Lifestyle Medicine and the International Board of Lifestyle Medicine. The courses in this certificate program are required to be completed in the order that they appear.

This certificate program provides you with the tools to analyze and improve the operational performance of any organization. Courses focus on key concepts in four essential areas of operations management: process analysis, service operations, quality management, and inventory management. You will begin by implementing process analysis tools to create a flow diagram and explore performance measures that can be used to measure the effectiveness of current processes within an organization. Next, you’ll have the opportunity to practice using statistical analysis to evaluate the efficiency of service operations in a variety of contexts, including in person and virtual. You will also be introduced to process control as a tool for evaluating and improving the quality control of systems and processes. Finally, you will look at different methods for tracking inventory and implementing strategies to improve business performance. Upon completing this program, you will possess the tools and skills to successfully manage and optimize operations in your industry. This program requires the use of Microsoft Excel (desktop or online). While advanced skills aren’t necessary, students with some prior experience in Excel will be most successful. Throughout the courses, you’ll apply basic functions such as SUM, AVERAGE, MAX, and MIN, create and adjust tables and graphs, and work with provided formulas. The courses in this certificate program are required to be completed in the order that they appear.

We live in a volatile, ever-changing world and yet the organizations in which we work are typically slow to evolve. How organizations are structured and how successful they are in adapting to change has a significant impact on the organizational health of the enterprise, and on the people within it. In this certificate program, you will be introduced to the field of organizational design, discovering how to identify different organizational structures and examine how they may be restructured to become more agile and successful amid industry, societal, and environmental change. Through these courses, you’ll explore conceptual frameworks and adopt the terminology used by professionals as you examine the array of organizations you interact with in your life. Practical projects will enable you to dive deeper as you analyze your own organization through these lenses. You will also gain perspective on the process of redesign and the ecosystems in which organizations are seated, assessing industry classification systems along with the roles of collaboration and competition. By applying different models of organizational design, you will be able to quantify and benchmark formal structural attributes of an organizational unit. Finally, you will practice integrating management systems, people practices, and culture with an organizational structure to achieve desired outcomes in your current role and beyond. The courses in this certificate program are required to be completed in the order that they appear.

The Performance Leadership Certificate is ideal for managers who want to develop and hone their leadership skills, but want the flexibility to select courses that best align with their professional goals and desired outcomes at work.  This certificate program will help you develop credibility as a leader and build confidence in your own leadership style as you become more attuned to the behavioral dynamics of others.  Designed for maximum flexibility, the Performance Leadership Certificate program offers you a selection of courses in the following areas: Leading Your Team, Gaining the Advantage, Strategy, and Negotiations. You’ll become a better coach, a better listener and communicator, and most importantly, an inspiring leader who can move the team and the organization forward. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Policy advocacy is a powerful tool for driving change. In this certificate program, you’ll gain the knowledge and skills needed to promote your causes effectively and create a lasting impact. Throughout the program, you’ll build a comprehensive toolkit for community engagement, including crafting compelling mission statements, conducting in-depth research, and developing actionable advocacy plans. You’ll explore how to analyze stakeholders, tailor messages for various audiences, and navigate the legislative process — from drafting impactful legislation to creating concise fact sheets. You’ll also harness the power of narrative and storytelling to engage with the media and amplify your message. In the final course, you’ll discover the essentials for running a successful political campaign, exploring practical strategies for planning and execution. By the end of this program, you will emerge with the strategic insights and hands-on experience to champion your cause and influence policy at local, state, and national levels. The courses in this certificate program are required to be completed in the order that they appear.

How your organization represents itself to the outside world can make or break your brand, creating a unique demand for skilled public relations professionals with the ability to develop strategic communications. Whether you are preparing a speech, speaking to the media, or navigating a crisis, this certificate program will prepare you to deliver effective messages both internally and externally. Through the coursework, you will study a rigorous eight-step process for building a communications plan that you can measure and evaluate against critical business objectives. You’ll also have the opportunity to discover best practices to use when collaborating with PR agencies to maximize communications impact. By the end of the program, you will have mastered the ability to create and implement an effective PR strategy that aligns your efforts with the goals of your organization. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. For the best experience in this program it is recommended to take these courses in the order that they appear.

Knowledge is power but it’s only half the battle. Sharing knowledge — that is, effectively communicating complex concepts to your audience — is the real strength. This certificate program is designed to help you design, build, and deliver impactful in-person and virtual presentations to an array of internal and external audiences. The courses will provide you with an opportunity to examine, reevaluate, and collect rich insights into best practices for business, technical, and scientific presentations. Throughout this program, you will reevaluate current and past presentation practices that do not achieve the intended goals in order to help you refine your ability to deliver an effective message. You will practice techniques that can be adapted to meet specific communication needs including sharing highly technical information. Most importantly, you will have many opportunities to apply and experiment with the course concepts in your work. You will be required to purchase Traci Nathans-Kelly’s book “Slide Rules” to complete your coursework. For the best experience in this program, it is strongly recommended to take these courses in the order that they appear.

In today’s increasingly competitive market, a strong procurement strategy can give your company a distinct advantage. In this certificate program, you will examine and apply various approaches to procurement and inventory management. You will explore how you can reduce costs by standardizing approaches and applying best practices used by large and small organizations in multiple industries, including, but not limited to, retail, manufacturing, and service. Devising purchasing specifications that align with organizational goals is the first step. Next, you will apply standard inventory analysis methods, such as economic order quantity calculations, to generate the best quantity and reorder point for your organization. You will also explore how to implement category management and develop buying strategies for goods and services your organization uses while strategically managing costs. Finally, you will have the opportunity to practice how to negotiate effectively with suppliers, implementing win-win strategies that enable long-term productive relationships. Throughout the courses, you will utilize a number of Excel tools that you can apply to your workplace, both now and in the future. For the best experience in this program it is recommended to take these courses in the order that they appear.

You have a great idea for a product. So what’s next? In this program, you will learn how to bring a product from concept to market launch, becoming fluent in all facets of the product development and manufacturing process. Every great product begins with a prototype, so you’ll build one as a course project and use it to conduct customer discovery interviews. The information you gain from these interviews can then help you iterate your ideas and level up what you can offer customers. From small-batch manufacturing to large-scale production, the physical product development process is often complex. The courses in this program provide you with a concrete set of best practices and tools that you can download and use to not only complete assigned projects, but also deploy later in your own real-world product development process, such as a production techniques and materials handbook, Gantt charts to plan hiring and production stages, a design checklist, and a funding pitch deck. You will get a chance to virtually “visit” a plastic injection molding company near Cornell University and experience multiple interviews with manufacturing experts and product entrepreneurs. When you have completed the program, you will be well positioned to bring your product ideas to life. The courses in this certificate program are required to be completed in the order that they appear.

Great product ideas are just the beginning. Successfully bringing a product to market and guiding it through growth requires a strategic, end-to-end approach grounded in customer insight, cross-functional collaboration, and agile execution. This comprehensive Product Management program equips current and aspiring product managers with the frameworks, tools, and hands-on experience to lead product development from vision to launch. You will discover how to define a clear product hypothesis, develop user personas, and align your product vision with business goals. You’ll explore how to build and prioritize a strategic product roadmap, create a prototype to gather early feedback, and translate customer needs into a practical plan for development. As you progress, you will delve into how to test assumptions, measure performance, and present data-driven insights to adjust or validate your direction. Finally, you’ll transition from planning to execution, examining how to lead engineering teams day to day, manage sprints, write user stories, and move your product across the finish line. Whether you’re launching a new idea or optimizing an existing product, this program will give you the confidence and capabilities to make smart decisions, rally your team, and deliver products that truly make an impact. Students must complete Developing a Product Hypothesis and Personas and Product Vision and Goals before completing any other courses within this certificate program.

Product management sits at the crossroads of technology, business, and customer experience—demanding a unique blend of strategic vision, analytical rigor, and cross-functional leadership. As organizations race to launch innovative products and adapt to ever-evolving markets, the need for versatile product managers has never been greater. The Product Management 360 program delivers a comprehensive, end-to-end learning journey designed for both new and experienced professionals. You’ll start by choosing a foundational track—either a deep dive into technical product management or a hands-on exploration of product development from ideation to launch—ensuring your learning path aligns with your background and goals. From there, you’ll master advanced analytics, business strategy, innovation management, and persuasive communication, building expertise in everything from spreadsheet modeling and data visualization to platform strategy, pricing, and innovation implementation. Throughout the program, you’ll apply proven frameworks, leverage data-driven insights, and practice essential skills that translate directly to leading successful products in dynamic environments. Guided by Cornell’s distinguished faculty, you’ll gain the confidence and capabilities to drive product success from conception to market impact. By completing this certificate, you’ll be prepared to lead cross-functional teams, make strategic decisions, and shape products that deliver lasting value. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing and hospitality industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. The courses in this certificate program are required to be completed in the order that they appear.

Product marketing, or the process of bringing a product to market, is an increasingly critical role that sits at the intersection of the marketing and product management functions. For any product, navigating the nuances of effectively positioning within a given market and determining optimal pricing can be a daunting task — one that can make or break a launch. This certificate program gives you the necessary tools and tactics to make strategic decisions that will impact the growth and viability of your product, organization, or venture. You will begin by examining different strategies for evaluating the market and determining the value drivers of your target customers. You will have the opportunity to develop a plan for delivering added value to different customer segments as well as mitigating potential threats within the market. Next, you will practice assessing the opportunities presented by change and disruption, using tools to assess the challenges of a dynamic market as well as address potential internal obstacles to successful implementation. You will then take an in-depth look at market research. Practicing the evaluation of research methods and reviewing different applications of research within actual business scenarios are the focus of this course. The last course in this series will give you a foundation in pricing strategies that will allow you to maximize profit for your products. By the completion of the program, you’ll be better prepared to position your products for market success. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events.  Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Project leaders, as opposed to project managers, are highly sought after because they typically demonstrate a higher level of emotional intelligence, have excellent communication skills, and can build productive relationships and lead high-functioning teams. 

Earn 50 project management education hours towards your PMP (Project Management Professional) certification and exam when you complete Cornell's Project Management certificate program. Most projects, even at successful companies, tend to go over budget and take longer than projected—even with formal training, specialized tools and automated software. The courses in this program teach proven strategies and practical, hands-on tools to drive successful project outcomes. You'll learn how to scope projects effectively, set key milestones, improve time budgeting and resource allocation, and get the project done on time and within budget. The concepts, tools, and language of project management in this program can be applied to any size or type of project. Familiarity with the language of project management is helpful, but not required.

Earn 86 project management education hours towards your PMP (Project Management Professional) certification and exam when you complete Cornell’s Project Management 360 certificate program. Prepare to lead successful large-scale projects by refining both your project leadership and project management skills. As a project leader, you need to think both strategically and tactically to lead high-functioning teams to meet your objectives. Learn how to scope projects effectively, improve time budgeting and resource allocation, and gain the communication skills and emotional intelligence needed to get the project done on time and within budget. In addition to the Project Management 360 curriculum, you have the option to join an intensive 5-week PMP study group, which includes live online sessions with other students and your instructor, guided practice PMP exams, and preparation strategies designed to help you prepare for the PMP exam. Accompanying study books required. The courses in this certificate program are required to be completed in the order that they appear.

The ability to effectively manage your emotions is one of the most critical determinants of success in personal relationships as well as at any level of an organization. Emotions not only help us understand ourselves and our social relationships with others, but they also help us respond to stimuli in our environment efficiently, change our behavior, and develop relationships with others. Likewise, failure to understand emotions can often get in the way of achieving important personal and professional goals. In this certificate program, you will build an emotional lexicon to help you identify emotions, explore how emotions impact your cognition and decision making, and implement a series of strategies that can assist in the regulation of emotions. You’ll practice identifying emotions in others and reflect on how emotions affect your daily life and professional interactions. To help you develop as a leader, you will create a personal plan for taking control of your own emotions. Throughout the program, you will have the opportunity to strengthen your own emotional skills as well as your ability to handle challenges in work and in life successfully.

The ultimate goal of leadership is to get things done by effectively influencing and leading other people. Possessing this ability is of utmost importance for both your career path and the health of your organization. Throughout this certificate, Professor Allan Filipowicz will provide you with time-tested practical tools and cutting-edge behavioral science findings to ensure influencing and leading others are two of your core competencies. You will walk away with a deep understanding of the psychological mechanisms that drive the behaviors, motivation, and performance of yourself and others in order to maximize your potential to lead.  For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

There are a multitude of strategies, books, and resources that are meant to help you improve your leadership skills. But if you work in the public sector, do these strategies apply to you? What is different about leading in a public organization? In this certificate program, Seth Harris, former U.S. Deputy Secretary of Labor, will help you explore these questions. You will assess your own leadership skills as well as examine your own organization to determine its unique characteristics. You will also examine your employees and teams to better understand what motivates them to work in the public sector. With a better understanding of both your organization and your people, you’ll have the opportunity to use several leadership models and goal-setting approaches that can help you determine which leadership strategies and behaviors will be most effective in your organization. The courses in this certificate program are required to be completed in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Python is one of today’s most popular programming languages, with versatile uses across fields such as data science, software development, machine learning, and AI. As you complete the Python 360 Certificate program, you will gain an end-to-end understanding of the language and its adaptability to different applications and complex challenges. Throughout the core courses of the program, you will design, code, test, visualize, analyze, and debug Python functions and programs. As you discover how to write in and use Python, you will also develop essential techniques that will help you become a successful programmer, analyst, or software engineer, regardless of which language you are using. After completing your foundational courses, you will have the opportunity to choose two electives that align your personal areas of interest with applicable skills and frameworks in areas ranging from user-centered design, to statistics, to communication. Ultimately, you’ll come away with not only the technical skills to grow your career in a technical field or function, but also with the exceptional problem-solving ability that will set you apart in any industry. For the best experience in this program it is strongly recommended to take these courses in the order that they appear. Students must be comfortable with pre-calculus, basic algebra, and tinkering with their computer.

Data science is one of today’s most in-demand functions — and Python is an essential skill in any data scientist’s toolbox. In this program, you will master the ability to analyze and visualize data in meaningful ways using Python to help solve complex business problems. Working with tools such as Jupyter Notebooks, NumPy, and Pandas, you will have the opportunity to analyze real-world datasets to identify patterns and relationships in data. You will gain experience using both built-in and custom-built data types to create expressive and computationally robust data science projects. Finally, you will build predictive machine learning models using Python and scikit-learn. To be successful in this program you should have prior programming experience with a procedural language. Our Python Programming certificate program is a great option if you have less experience. The amount of time you spend in these courses will depend on your prior experience. These courses are designed to be taken in order as the concepts build upon each other throughout the program. The courses in this certificate program are required to be completed in the order that they appear.

Python is one of today’s most popular and fast-growing programming languages, with applications in data science, software development, machine learning, and AI. This certificate program follows a rigorous, user-centric approach to software engineering with Python. Its goal is not simply to teach you how to use Python, but rather to understand the core principles of Python and develop the ability to become a proficient Python programmer and software developer. You will design, code, test, visualize, analyze, and debug Python functions and programs. You will also be provided a robust set of tools to assist you in your coursework. Additionally, the program includes two project-based courses that provide the opportunity to take the concepts you learn in programming and apply them by designing Python-based solutions to real-world business problems. Ultimately, you’ll come away with not only the technical skills to grow in the field of computer science, but the problem-solving ability and creativity that companies are increasingly looking for. You will be most successful in this program if you are comfortable with pre-calculus, basic algebra, trying new things and troubleshooting with your computer. You will also be expected to download and install Anaconda and a Python code editor in the first course. The courses in this certificate program are required to be completed in the order that they appear.

Improving healthcare outcomes starts with a systematic approach to change — one that identifies the right problems, tests solutions, measures what works, and builds the organizational support to make it stick. This certificate program from Weill Cornell Medicine will take you from idea to action, equipping healthcare professionals with the practical quality improvement (QI) skills to lead meaningful, sustainable improvements across clinical and operational settings. Working through real-world medical office case studies, you will apply the Model for Improvement to define problems, analyze root causes, and map current-state processes using tools like process maps and driver diagrams. You will design and test interventions through Plan-Do-Study-Act (PDSA) cycles, build skills in data visualization and analysis to track progress over time, and learn to communicate results clearly to stakeholders. The program concludes by building compelling, data-driven business cases and stakeholder presentations to secure organizational buy-in for change. By the end of the program, you will be equipped to lead collaborative improvement initiatives, interpret performance data with confidence, and help build a culture of continuous quality improvement that strengthens team performance and creates safer, more reliable systems across your organization. The courses in this certificate program are required to be completed in the order that they appear.

In today’s evolving financial landscape, quantitative methods have become essential for analyzing complex financial data, modeling risk and reward, and optimizing investment strategies. In this certificate program, you will gain a comprehensive understanding of quantitative finance principles and techniques using the Julia programming language, a valuable tool for quantitative finance professionals and researchers. Throughout the program, you will explore topics such as modeling and analysis of standard investment instruments (e.g., fixed income, equity, and derivatives), portfolio optimization, risk management, and computational finance decision making through practical, hands-on learning. By the end of the program, you will have the opportunity to apply your skills to build your own trading bot. Whether you're a seasoned finance professional looking to improve your quantitative skills or an engineer delving into finance, this program will give you a strong foundation in using Julia to apply computational methods and model financial outcomes. This certificate program requires students to have an understanding of high school-level calculus; basic understanding of data analytics, modeling, and simulation; and be comfortable with typical programming idioms in common languages like MATLAB or Python. The courses in this certificate program are required to be completed in the order that they appear.

Real estate development projects have many moving pieces — millions of dollars, groups of stakeholders, and teams of individuals working together to bring the projects to success, often over the course of several years. Throughout this certificate program, you will focus on how to effectively manage these commercial development projects to maximize value. Utilizing specific case studies, you will determine a project’s feasibility, develop project management skills, and systematically compare competing commercial development sites to ensure your selection aligns with your project goals. You will then create, cultivate, and communicate the project’s vision, scope, and feasibility in a development package to share with key stakeholders to gain support for your project. This package will prepare you to create a Basis of Design document which will become the foundation for the project team’s choices, rationale, and decision making throughout the process. To highlight the project’s benefits and opportunities to the broader community, you’ll also develop a financial pitch designed to realistically promote the project. As the final piece, you’ll have the opportunity to develop plans to overcome any unexpected project challenges elegantly and efficiently. Upon completion of the program, you will have the skills and practical knowledge to take a commercial development project from conception to launch. The courses in this certificate program are required to be completed in the order that they appear.

Want to speak the language of real estate developers, investors, and financial analysts? This program offers the option to choose your specialization pathways while building on key pillars of commercial real estate to help you succeed in today’s competitive market. You will start with foundational courses in real estate development, where you’ll discover how to manage projects from conception to completion while maximizing value at every stage. After completing the foundational courses, you can tailor the program to your individual goals by choosing 2 of the 3 available specialized tracks:

• Real Estate Investing and Finance: Discover the essential tools and strategies needed to make informed financial decisions and enhance the value of your real estate portfolio
• Real Estate Investment Modeling: Gain hands-on experience building detailed financial models, forecasting cash flows, and mastering advanced tools like ARGUS for multi-tenant properties
• Real Estate Property Management: Become well versed in critical aspects of property management, including maintenance, leasing strategies, financial oversight, building systems, and sustainability practices

By the end of this program, you’ll be equipped with the knowledge, strategies, and tools to effectively manage and grow your real estate investments and portfolio. Students will be most successful in this program if they have some familiarity with Microsoft Excel and a basic understanding of real estate finance. The courses in this certificate program are required to be completed in the order that they appear, with flexibility to select your specialized tracks after completing the core courses. Students will be most successful in this program if they have some familiarity with Microsoft Excel and a basic understanding of real estate finance. The courses in this certificate program are required to be completed in the order that they appear, with flexibility to select your specialized tracks after completing the core courses.

When critically thinking through a real estate investment opportunity, analyzing all options and associated risks for each potential path often becomes a daunting and complicated task. In lieu of trial and error, financial models offer a more efficient tool to stress-test deals ahead of high-stakes decision-making. In this program, you will develop modeling tools from the ground up for commercial real estate to inform sound financial real estate investment decision-making. You will build in-depth models and frameworks currently in use throughout the real estate industry. This will call for rigorous cash flow construction and scenario analysis, including the impact of deterministic and stochastic inputs in ex-ante decision-making. This certificate includes revenue and income derivation, starting from individual tenants and including complex lease structures. Most types of income-producing real estate properties are covered, including hospitality properties. You will also discover how to model conventional, fixed, and floating debt instruments and model the capital stack to inform capital structure choices inclusive of equity cash flow waterfalls. In addition, you will be introduced to ARGUS for modeling multi-tenant properties and determine how to integrate an ARGUS output into the Excel-based models previously developed. This program requires a basic understanding of real estate finance and the real estate markets. It is expected that you have a familiarity with the different valuation approaches in real estate, as this course focuses on the modeling of discounted cash flows in the context of both certain and uncertain future cash flows. If you are unfamiliar with these concepts, please consider enrolling in the Commercial Real Estate certificate as a prerequisite. Students with familiarity in Excel will be most successful in this program. In these courses, the professor uses Microsoft Excel for Windows for all videos and exercises which is different from Microsoft Excel for iOS. If you are a Mac user, we strongly encourage you to download Parallels or an equivalent virtual machine that is compatible with Microsoft Excel in the Windows environment. The courses in this certificate program are required to be completed in the order that they appear.

Real estate investing is a great way to diversify your portfolio, build wealth and security, and enhance your personal and professional legacy. With hundreds of years of precedent defining property ownership, use, development and transfer –– as well as closely related areas such as administrative and municipal law, environmental law, and the law governing landlord-tenant relations –– the laws that govern real estate ownership are vast and complex. As a real estate professional or investor, it is critical that you are familiar with the broad spectrum of real estate laws and aware of the potential pitfalls associated with owning and investing in real property. In this certificate program, you will examine key aspects of real estate practice. You’ll have the opportunity to evaluate different ownership interests, compare ownership entities, analyze real estate contract terms and contingencies, review title issues and curatives, and survey deed types and recording laws. You will then consider common lending practices, explore liens and foreclosure, investigate commercial lease terms and negotiation strategies, and prepare an entitlements strategy. Through careful examination, analysis, and interpretation of real estate law, you will leave this certificate program with the skills necessary to assess critical elements of real estate transactions to better safeguard real estate interests. Important: This certificate focuses on U.S. real estate laws and common law practices. It does not cover international laws. The information is intended for educational purposes and to help you to interact effectively with your own legal counsel. The information presented may not work for your specific situation. It is not legal advice, and taking this program does not place you in an attorney-client relationship. Always consult your attorney for guidance on legal issues. For the best experience in this program, it is recommended to take these courses in the order that they appear.

Anyone involved in decisions surrounding real estate investing, or its development, financing, or management, needs to be conversant in and informed about property management. To be successful in real estate, you need to organize the daunting and often seemingly chaotic real estate processes into a clear, logical, and coherent whole. This program provides you with the knowledge and skills you need to fully understand the integral components of the real estate business. By exploring a potential asset from the perspective of the owner as well as the property manager, you will acquire a robust skill set pertaining to the development process, project planning, and project implementation. You will begin by looking at the distinctions among different types of property maintenance issues and how to best address them in order to reduce expenses and environmental impact. Next, you will examine the role of the asset manager along with best practices for developing an asset management strategy based on the type of asset and the owner’s objectives. Using market analysis, you will acquire the skills to determine a leasing strategy to optimize revenue. The coursework will equip you with the tools you need to address property management issues including labor, code, financial management, and renovations, as well as the opportunity to explore some of the common issues and solutions associated with building systems. At the conclusion of the program, you will determine a comprehensive sustainability strategy for a property and identify the necessary steps to align it with day-to-day operations. For the best experience in this program, it is recommended to take these courses in the order that they appear.

The talent acquisition landscape is evolving faster than ever, shaped by shifting labor markets, rising candidate expectations, and the rapid emergence of AI-powered tools. Success in this environment requires more than instinct or experience; it demands a strong foundation in evidence-based practices, structured decision making, and strategic thinking that extends beyond the hire date. Cornell’s Recruiting and Talent Acquisition Certificate equips you with the knowledge and practical skills needed to attract, evaluate, select, and retain top talent while minimizing legal and organizational risk. Grounded in the latest research and developed by leading Cornell ILR faculty, this program covers the full talent acquisition life cycle, from designing effective staffing strategies and conducting structured interviews to building competitive total rewards packages, strengthening candidate evaluation practices, and creating onboarding experiences that drive long-term retention. You will also explore how artificial intelligence is transforming recruitment, gaining the tools to evaluate and implement AI responsibly and effectively. Through real-world examples, practical frameworks, and research-backed strategies, this certificate prepares you to make smarter, fairer, and more strategic decisions across the entire talent journey. This program includes two full years of free access to Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking sites and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

Strategic restaurant revenue management is a critical ingredient in your recipe for profitability. But using a proven system to manage key variables has impacts beyond revenue — it has a ripple effect on customer service. Creating optimal table mixes and pricing helps you meet customer needs better than ever before. This certificate program consists of five two-week courses that cover the fundamentals of successful revenue management, providing practical guidance for implementing a restaurant revenue management strategy. You’ll learn to optimize occupancy, table mix, meal duration, reservations and pricing, as well as use proven processes to diagnose operational problems and improve the customer service experience. Finally, you’ll have the opportunity to bring your new knowledge together with a collection of tools for implementing a revenue management strategy that boosts profits depending on whether your restaurant is busy or slow. For the best experience in this program it is recommended to take these courses in the order that they appear.

Revenue management is cross-functional and cross-disciplinary. The courses provide the skills you need to maximize revenue in today’s complex global market. Take a strategic approach that enables your team to push the levers that drive profits and performance. This certificate consists of 18 two-week courses – 14 core and 4 elective courses – and provides you with in-depth training in the principles of revenue-cycle analysis and management and practice applying these principles. Create and manage customer demand, establish a marketing strategy built around well-designed control systems, and fine-tune yield management in your market. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the Hospitality and Marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Across all industries, understanding risk is critical. From business, human resources, and insurance to healthcare, manufacturing, and information technology, risk management provides you with the necessary skills to protect your organization and your work in today's ever-changing threat landscape. In this certificate program, you will explore the principles and applications of risk analysis and management. Using either Python or R programming, you will master risk analysis and modeling methods and practice applying technical risk mitigation strategies to common problems that could affect your organization. You’ll also have the opportunity to examine the heuristics and biases associated with risk behaviors, setting you up to better understand and predict risk in your work. By the end of this program, you will be equipped with the tools you need to quantitatively identify risks and apply strategies that protect you and your hard work, no matter your industry. The courses in this certificate program are required to be completed in the order that they appear. This certificate program requires students to have a basic understanding of high school-level statistics and either Python or R programming.

This five-course certificate provides sales managers with the skills needed to build an actionable roadmap for driving sales growth. Learn how to conduct micro-market analysis to find hidden and unique opportunities, discover strategies to streamline your go-to-market process to increase face time with the highest-priority clients, and focus your value proposition for higher conversion rates. Based on the book Sales Growth: Five Proven Strategies from the World’s Sales Leaders, authored by experts at McKinsey & Company, the courses translate insights from 150 sales leaders into clear and practical guidelines for action. These tools and strategies provide a foundation in key frontline sales concepts to drive real growth in your company. For the best experience in this program it is recommended to take these courses in the order that they appear.

Securities regulation — the law of capital markets — is complex because the marketplace is constantly changing, with new instruments to raise capital, novel ways to market and sell securities, and evolving responsibilities to investors. Anyone whose work involves making or managing investments or raising capital for their organization needs a solid grounding in the types of instruments that may be considered securities and how the issuing, selling, and trading of these assets is regulated. This program will equip you to better understand and work within this complex and important area of finance and regulation, and to gauge the potential risks, liabilities, and protections involved with securities in their many forms. You will begin with an exploration of regulations around the issuance, offer, and sale of securities, homing in on the U.S. Securities and Exchange Commission (SEC) registration process and exemptions from registration. While exploring what constitutes a security in the U.S. markets, you’ll discover the implications of defining a security and what regulations come into play. You will then examine the securities underwriting process and key steps in drafting, filing, and “going effective” on an SEC registration statement. Lastly, you will become familiar with liabilities that can arise under the federal securities laws. By the end of this program, you will have gained the practical knowledge to more confidently navigate the laws and regulations that affect securities and the capital-raising process. The courses in this certificate program are required to be completed in the order in which they appear.

In today's AI-driven landscape, processing and analyzing textual data is increasingly critical for understanding customer sentiment, market trends, and other key business insights. Natural language processing (NLP) techniques have become essential tools for transforming raw text into meaningful data that underpins many of today’s AI applications. This certificate program is designed to equip you with foundational skills in NLP, with a focus on text preprocessing, summarization, visualization, and sentiment analysis. In the first course, you will clean and manipulate text data using regular expressions, preprocess complex textual information, and address common challenges in messy datasets. You will also have the opportunity to explore advanced text preprocessing techniques such as stemming and tokenization, which are essential for preparing text for further analysis. In the second course, you will develop the ability to summarize and visualize text distributions across documents, leveraging tools like word clouds and document-term matrices to uncover patterns and trends. Finally, the third course introduces you to sentiment analysis, where you will quantify and interpret emotions in text and compare sentiment across documents and over time. By the end of this program, you will have the practical knowledge needed to preprocess and analyze textual data, giving you a valuable edge in data science, AI engineering, or any field that requires a deep understanding of textual information. To succeed in this program, you should have a foundation in R programming. If you do not have this experience, start with the Data Science Essentials certificate program. The courses in this certificate program are required to be completed in the order that they appear.

What is a leader? We often think of a leader as someone who is in charge of people, products, or processes. But what about the person on the team who everyone looks to when the boss is gone or when advice is needed? That person is a leader too. Leaders can have formal power or responsibilities, or they can simply be a person of influence. Regardless of role, research indicates that effective, successful leaders are those with strong character and the ability to lead with courage, humility, and compassion. Fortunately, character is not something we are just “born with.” Character is something that can be developed over time. In this program, you will have the opportunity to explore seven dimensions of leadership that are associated with strong character through case studies and examples. You will also complete self-reflection exercises, assessments, and activities to initiate and continue the work of developing these character dimensions. In addition to developing your leadership character, this certificate provides you with skills needed to enhance your credibility as a leader and consider the power of both perception and experience as you build a culture of service leadership. Ultimately, you will take the first steps on a lifetime journey of developing the character that will enable you to be the best leader you can be. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. NOTE: This program includes a copy of Amy Newman's ebook, Building Leadership Character (California: Sage, 2019). You will receive instructions about how to access the ebook when you join the course. If you prefer to purchase a hard copy of the book we suggest you do so before the start of the course. The book is available for purchase online or at other retailers. The courses in this certificate program are required to be completed in the order that they appear.

From healthcare, to manufacturing, to finance and IT, Six Sigma professionals are highly sought after across many industries. A Six Sigma certification can significantly increase your value as a leader, operator, or engineer. In this program, you will develop the knowledge and skills required to earn a Six Sigma Black Belt certification. You’ll begin by exploring the core statistical methodologies that underpin Six Sigma and discovering how to apply the Six Sigma tools and methodologies outlined in the ASQ Six Sigma Black Belt Body of Knowledge. You will then focus on risk identification and measurement across various contexts, enabling you to articulate the impact of risk analysis on decision making. As you examine critical best practices for project management and leadership within the Six Sigma framework, the program culminates in a capstone where you will synthesize your understanding of statistical methodologies, Six Sigma core tools, risk management, and effective project management. By the conclusion of this program, you will be well prepared to sit for the Certified Six Sigma Black Belt (CSSBB) exam and apply your knowledge in practice to your role. The courses in this certificate program are required to be completed in the order that they appear.

Creating and maintaining a clear, impactful, and authentic social media presence is key to discovering and connecting with potential customers. This begins with understanding when, where, how, and to whom social marketing content should be targeted and continues with brand-driven content that builds customer connection, community, and advocacy. This certificate program will help you develop a strategic approach to executing today’s most relevant digital marketing tactics using social media platforms. Throughout the program, you will examine social media platform best practices to design a robust social marketing strategy and create brand-centered social content that aligns with your marketing objectives. You will also identify user-generated content opportunities and structure an influencer campaign to motivate and build the brand community. Additionally, you will create a proactive cross-platform social listening and community management system that is consistent with the brand and devise metrics to measure the success of your marketing efforts. By the time you complete this program, you will have developed a fully integrated social campaign that is ready to launch in the market. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Most organizations are awash in data yet struggle to transform it into meaningful information. In this certificate program, you will master the ability to analyze data efficiently; convey information effectively; and build valuable, robust, and reusable models to support decision making in a professional environment. Throughout the courses, you will work with realistic datasets in Excel to build dashboards and models that enable you to evaluate decision alternatives. You will start by converting a raw dataset into one that is complete, clean, and ready to use as an accurate data source. Using Excel’s built-in analysis tools, you’ll have the opportunity to develop user-friendly dashboards to enable discovery and diagnosis by members of your team. You will also build evaluation models that assess tradeoffs and incorporate the impact of uncertainty. Finally, you will use optimization functions and VBA-guided heuristics to find effective solutions to problems and aid in rapid decision making. You will come away from the program not only with advanced Excel knowledge but with the tools to effectively communicate relevant insights to stakeholders. Students should be familiar with fundamental spreadsheet concepts such as formulas and functions and be comfortable using basic summarization functions in order to be successful in this program. These courses use Microsoft Excel 2016 for Windows, and are compatible with Microsoft Excel 2019 and Microsoft Excel 365. It is strongly recommended that students take the courses in the order they appear.

Have a great idea for a startup but don’t know where to begin? This certificate program is designed to give both entrepreneurs and new investors the skills needed to evaluate the viability of business concepts and markets, navigate the pitching process, and ultimately gain an understanding of how to receive and invest from a variety of sources. This program will cover investments from equity investors, angel investors, venture capitalists, crowdfunders, economic development centers, and grants. In this certificate program, you will learn how to find the right match for your opportunity or investment style, and what goes into delivering and assessing a successful business pitch. You will also explore how to protect your interests as the company is being structured, how to assign a fair valuation to the opportunity, and how to perform due diligence as the financing process moves from investor interest to actually closing the deal. Finally, you will examine the strategies for keeping entrepreneur/investor relations alive and healthy long after the deal has closed. The courses in this certificate program are required to be completed in the order that they appear.

In today’s data-driven world, you can’t afford to be the only one at the table who lacks analytical knowledge. This certificate program is designed for professionals who need to elevate their ability to communicate about data with colleagues — without becoming math mavens or Excel experts. In the program, you will first strengthen your statistical vocabulary and understanding of quantitative fundamentals. Then you will use that foundation and critical tools to evaluate the validity of statistical summaries and choose statistical tests that meet your business needs. Finally, you will experiment with reporting, employ resources to interpret real-world data, and create meaningful presentations that tell the stories behind the numbers. After completing the program, you’ll possess a more analytical mindset and increased confidence in using data to drive performance and decision-making in your organization. The courses in this certificate program must be completed in the order they appear.

When you’re marketing your services, success depends on knowing what target customers want and aligning it with the value your company delivers. This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing communications. By adopting this customer-centric approach to marketing, you’ll be better prepared to deliver memorable experiences, exceed customer expectations, gain competitive advantage, and ultimately position your company for success. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing and hospitality industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program. For the best experience in this program it is recommended to take these courses in the order that they appear.

The role of today’s HR manager demands broad responsibilities that include organizational leadership and strategic thinking. As the profession evolves, HR departments are being called upon to make bigger-picture decisions and to execute well-defined HR strategies that align with larger organizational strategies. As an HR manager, can you articulate your company’s business goals and strategy? Do you know how best to align your human resource tools and expertise—from recruitment, to talent management, to engagement—to support this strategy? Upon completion of this online certificate program, you should be able to speak and understand the language of your business leaders with ease. This certificate consists of six two-week courses. This advanced HR management certificate program provides a broad organizational perspective, laying the foundation for you to identify, develop, and measure HR initiatives critical to your firm’s bottom-line success. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two full years of free access to the HR and Diversity, Equity, Inclusion Symposium! These highly interactive virtual events span multiple days and explore today’s most pressing topics. Symposium offers exclusive opportunities to engage in real-time discussions with your eCornell community, applying insights from your courses to real-world scenarios. Through reflections and small-group discussions, you’ll deepen your learning, broaden your perspective, and expand your professional network. Symposium events are held throughout the year, providing ongoing opportunities to stay engaged, gain fresh perspectives, and strengthen your skills. Once enrolled, you’ll receive access to the Symposium networking site and details about upcoming sessions. You can participate in as many as you’d like to make the most of your experience, though attendance is not required to complete your program.

Being a great storyteller allows you to engage with your audience in a meaningful way, building their trust as you communicate your message. In this certificate program, you will apply transmedia practices, or techniques that leverage various forms of media, to communicate your message to various stakeholder groups. By using any variety of media formats — videos, ad buttons, posters, social media, presentations, websites, or even comic books and graphic novels — you will discover how to choose the appropriate media form to engage specific stakeholders and create a campaign that targets and engages them. Using real-world examples, you’ll break down different campaigns and explain how the elements work together to address your stakeholders. This certificate program will provide you with the opportunity to practice strategic storytelling through rapid prototyping using an innovative UX design frame, creation of information-based comics, and the design of TEDx-style and PechaKucha-based presentations using your own content. You will also analyze real-world advertising and information campaigns to assess which storytelling elements could be leveraged to make the communications more effective. By the end of the certificate program, you will be able to apply strategic frameworks to improve your storytelling ability and reach new audiences wherever your work takes you. The courses in this certificate program are required to be completed in the order that they appear.

Supply chain analytics is an essential tool for organizations to improve efficiency and gain a competitive advantage. How can you optimize this area of your business? In this program, you will be introduced to analytical methods for supply chain demand forecasting, inventory optimization, and production capacity allocation. You will also have the opportunity to explore advanced topics in supply chain finance, coordination strategies, and sustainability. These topics will be accompanied by practical Excel tools and activities designed to help you apply the concepts to your role and beyond. By bridging the gap between concepts and practice, you will set your team up for success in today’s ever-changing market. To be successful in this program, fundamental Excel skills (writing simple formulas and creating basic graphs) and basic knowledge of statistical analysis are essential. The courses in this certificate program are required to be completed in the order that they appear.

Whether you’re developing a software stack or engineering bridges, the need for leaders who can design, develop, and manage complex solutions and systems over their lifecycle is rapidly growing. Drawing on an interdisciplinary systems design approach that can be applied to any field, this program will guide you through the process of developing documentation for any system, from initial scoping through detailed design. You’ll learn to define the challenges you are trying to solve, define functional requirements, and objectively measure the value of any potential solution. After understanding the purpose, intent, and audience for the project, you will utilize fundamental systems architecture techniques to develop a deeper understanding of how all of the components of the solution work together. At the completion of the certificate program, you will come away with not only a practical understanding of how to meet the most stringent requirements for design documentation and manage risk across potentially complex projects, but will have a more profound understanding of the big picture, including how each system tool that you invest time in can provide the maximum benefit throughout the design process. Appropriate for engineers, technology leaders, and anyone with a desire to lead a product or systems design process, the concepts learned will help you successfully manage team interactions, client relations, and your own solutions architecture workflow. The courses in this certificate program are required to be completed in the order that they appear.

To succeed and thrive in today’s increasingly interconnected world, the ability to frame, manage, and solve complex problems has never been more essential. This program provides concrete systems thinking tools you can apply to analyze complex situations and foster a culture of organizational learning. You’ll be able to integrate systems thinking concepts, principles, and practices to improve existing processes, operations, and thinking patterns, ultimately developing a more three-dimensional mindset in both work and life. The courses in this certificate program are required to be completed in the order that they appear.

Data analysis and data-driven decision making are crucial pillars of modern product management, enabling teams to move beyond gut feelings and subjective opinions to make informed choices. By analyzing user behavior, market trends, and customer feedback, product managers can identify patterns, validate assumptions, and discover new product and feature opportunities. Cornell’s Technical Product Management certificate program addresses the critical need for strategic product managers who can drive innovation and deliver customer-centric solutions in today’s competitive market. In this program, you will have the opportunity to master the key aspects of managing products from conception through customer interaction. Throughout the courses, you’ll study foundational concepts, data analysis techniques, and consumer behavior insights to align products with market needs. The program begins by exploring the role of the product manager and effective product development tools, examining the interaction between product, customer, and business outcomes. You’ll then delve into using data to refine product strategy, optimize marketing, and integrate strategies into broader organizational goals. Through analytical techniques and consumer preference analysis, you’ll identify how to best align product features with customer desires. The courses also cover communication, project execution, and pricing to drive product development. By the end of the program, you’ll be equipped to articulate business problems and solve real-world product management challenges with confidence. The courses in this certificate program are required to be completed in the order that they appear.

Whether you’re in software engineering, web development, or IT, professionals in the technology industry are uniquely suited to be strong leaders through their mastery of analysis and problem-solving skills. Yet many lack formal management training in the soft skills necessary to help tech teams and organizations reach their highest potential. In this certificate program, you’ll have the opportunity to analyze your own leadership attributes and decision-making styles as a technology leader; strengthen essential communication, motivation, and influencing skills; and ultimately prepare for future growth and success in the management of technical and project teams. For the best experience in this program it is recommended to take these courses in the order that they appear. This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Technology is no longer just a tool — it is the driving force reshaping organizations and addressing society’s most pressing challenges. As industries are transformed by disruption and innovation, leveraging technology strategically is essential for creating value and driving impactful change. This certificate program equips you with the strategic, technological, and organizational insights necessary to analyze, design, and implement technology solutions effectively across diverse settings. Throughout this program, you will examine key areas of technology strategy, including value chains, risk management, platform business models, and the adoption of emerging technologies. You'll explore how organizations can design agile solutions, harness digital platforms, and navigate the complexities of technological change. You’ll also gain exposure to frameworks for assessing technology adoption and competitiveness while evaluating real-world case studies of success and failure to draw actionable insights. Designed for professionals from both technical and non-technical backgrounds, this program will help you develop the decision-making and strategic skills needed to address complex challenges at the intersection of people, processes, and technology. By completing this certificate, you’ll be prepared to lead technology initiatives, manage risks, and position your organization for success in business, government, or nonprofit environments. For the best experience in this program, it is recommended to take these courses in the order that they appear.

With digital products on the rise, user experience design is fast becoming one of today’s most coveted careers. This certificate program approaches UX and other forms of product design through human-centered design, the practice of placing users and their needs as the focus of the work. This includes everything from creating effective and enjoyable user experiences to ethical and safe interactions between the user research team and the product. The courses begin with the foundational concepts of good design: human-computer interaction, usability, user experience, and user research. Beginning with understanding the user, you will plan and conduct user research to gain insights into real users; their backgrounds, goals, and behaviors. In the second stage of the design process, you’ll use your customer insights to develop scenarios and storyboards to formulate early visuals of the design concept. After gaining a firmer understanding of the design space, the physical visualizations begin to take shape as you lay out prototypes in the implementation stage. You’ll have the opportunity to use leading software tools to bring the design concept to fruition, gaining applied design skills in real-world UX, UI, and product design. In the last course and the final stage of the human-centered design process, you will evaluate your design. This will involve planning and running a usability testing session with someone from the user group and reporting on the results. At the end of the certificate program, you’ll have a high-fidelity prototype which can be incorporated into your design portfolio to demonstrate an advanced representation of your UX design skills. The courses in this certificate program are required to be completed in the order that they appear.

In today’s digital age, developing web programming skills can equip you to excel in a range of in-demand careers. Learning how to program is like learning a new language, where the most important benefits you acquire are the ability to understand how web applications work, how users interact online, and how the most complex problems are being solved. In this certificate program, you will practice front- and back-end programming fundamentals to help you make sense of the technologies we use every day. Using a variety of tools, including Python, JSON, SQL, HTML, and CSS, you will write simple, modular programs of increasing complexity to reinforce your understanding of modern web-based applications. By using each of these tools to develop programs, you will gain a foundational skill set in programming that will enable you to create interactive web apps. Whether you’re a project manager who wants to better communicate with a tech team or an aspiring web developer, the logic you study and the skills you develop in writing simple programs are useful for developing your problem-solving abilities, empowering you to break down complex problems into smaller, more accessible components and write programs that solve them, step by step. This certificate program has a strong emphasis on learning by doing, and each course includes practical programming assignments to help you gain confidence in your programming abilities. By using each of the tools to develop programs, you will acquire an essential full-stack perspective of programming, enabling you to develop applications on the web. The courses in this certificate program are required to be completed in the order that they appear. Please note that the courses in this certificate program will increase in difficulty as you progress through the program. We recommend that students allocate 6 to 8 hours a week to successfully complete each of these courses.

This front-end web development certificate is all about designing and building websites that are focused on the needs of users, striking a balance between form and function. From the very beginning, you will explore the ideas of mental models and target audience personas. By taking a design-first, code-second approach, you will learn to structure content and make informed design decisions based on the needs of potential website visitors before writing a single line of code. Foundational concepts of writing valid HTML and CSS are paired with accessibility best practices to ensure you can implement your designs effectively and accurately. Through an introduction to JavaScript, jQuery, and data collection, you will explore adding simple interactivity and forms to your websites. Throughout these courses, you will practice meeting the needs of your target audiences while designing web experiences that are attractive, functional, and accessible. The courses in this certificate program are required to be completed in the order that they appear.

Whether you’re an educator, coach, or wellness professional, this certificate program provides proven counseling techniques to blend within your chosen helping profession. You can significantly enhance your effectiveness, along with the success of the groups you serve, by using specific communication tactics that encourage open and productive partnerships. Additionally, in this program, you will also develop actionable steps to elicit behavior change from your clients and create a culture of wellness within your organization. Throughout the courses, you will have a chance to review and analyze best practices for your field, engage in live, active interviews and exercises with a peer in your class and “clients” from your network, and learn how to combine different counseling techniques for the best results. You will come away more confident, more effective, and ready to lead in your field. The courses in this certificate program are required to be completed in the order that they appear.

Have you wondered about the work that goes into making a perfect glass of wine that engages the senses? There are many commonly held beliefs about wine grape production, with some more true than others. Yet one thing is certain: Winemaking is so much more than just crushing grapes. In this certificate program, you will take an introductory look at the art and science of viticulture and enology, or the study and practice of grape farming and winemaking. You will embark on a journey that will take you from unearthing the historical foundation of this timeless tradition to exploring modern challenges and developments, all while sharpening your skills toward becoming a wine professional and an expert at the table. As you go on this winemaking journey, you will enhance your knowledge of grape production and winemaking from the ground, to the grape, to the glass. Note: You will be asked to purchase wines and other materials for various activities and projects. The courses in this certificate program are required to be completed in the order that they appear.

Are you interested in developing a more nuanced appreciation of wine? In this certificate program, guided by renowned wine expert Cheryl Stanley, you will expand your knowledge of wines from the four major wine-producing regions of the United States: California, Washington, Oregon, and New York. You’ll begin your journey by exploring wine tasting and evaluation techniques to identify distinct aromas and flavors in wine. With this foundation, you’ll have the opportunity to discover each region’s own unique history and landscape, connecting flavor profiles to the geographic features and production factors that influence them. You’ll also learn to interpret wine labels in order to confidently navigate a wine list, select better wines from each region, and pair food with wine successfully. Your experience will culminate with an at-home wine-tasting experience. During this event, you’ll be able to observe how people interpret different wines, and compare your expectations and perceptions of wine, from grape to glass. This program is intended for use by persons of legal drinking ages under the relevant applicable laws where they reside. Purchase of wines is required to enjoy the highly experiential nature of this course. The courses in this certificate program are required to be completed in the order that they appear.

France produces many of the planet’s best old-world wines. The Wines of France certificate leads you on a virtual tour, from grape to glass, of eight important French wine regions. To prepare for this journey, you will first complete the Wine Essentials course to build a foundational understanding of viticulture, winemaking, and wine evaluation. You’ll then have the opportunity to explore the French wine classification systems, the varietals grown in different regions of France, and how the climate affects the grape and wine outcomes in the next course, Foundations of French Wines. You’ll also examine terms you will encounter on French wine labels so you are prepared to anticipate the characteristics of a given wine. During the third course, Experiencing Wines of France, you’ll select French wines to taste, share, and compare. Whether you’re working in a professional hospitality setting, entertaining, or simply enjoying, after completing the program, you’ll be able to select, experience, and recommend French wines with greater confidence — not to mention impress your guests! The courses in this certificate program are required to be completed in the order that they appear.

Many people associate Germany and Austria with excellent beer, but wines? Yes! The wines of Germany and Austria are well balanced and pair wonderfully with food. The rivers, hills, and valleys of these countries are beautiful and fruitful for growing Vitis vinifera, despite their northern locations. Their cooler climates enable Austria and Germany to grow high-acid white and red grape varieties that produce myriad styles, including some of the driest and sweetest wines available. In this program, you will explore the wine-producing areas of Austria and Germany and discover many unique wines, including the famous riesling, spätburgunder (pinot noir), and eiswein, as well as lesser-known wines like scheurebe and dornfelder. To prepare for this journey, you will first complete the “Wine Essentials” course. You will then examine the structure of German and Austrian wine classifications and nuances of their labeling terms, the varietals of the regions, and how the various climates affect the grape and wine outcomes in the specific styles produced there. In the third and final course, you will have the opportunity to use what you have learned to select wines to taste, share, and compare. The courses in this certificate program are required to be completed in the order that they appear.

Italian wines come in many different styles and are constantly evolving, making them an exciting combination of old-world tradition and modern innovations in grape growing and winemaking. From traditional nebbiolo, to the world-renowned sangiovese, to lesser-known grape varieties like trebbiano and brachetto, the Wines of Italy certificate program will take you through four major geographical zones within the country to not only explore the history of viticulture and winemaking in each of Italy’s major areas, but also to analyze the unique regional geographic features that impact the wine. To prepare for this journey, you will first complete the “Wine Essentials'' course to build a foundational understanding of viticulture, winemaking, and wine evaluation. In the next course, “Foundations of Italian Wines,” you’ll dive into the Italian wine classification systems and take a closer look at the varietals grown in each zone of Italy, including how the climate affects the grape and wine outcomes. Additionally, you’ll have the opportunity to examine Italian wine labels to better understand and anticipate the characteristics of a given wine. In the third and final course, “Experiencing Wines of Italy,” you’ll put what you’ve learned into practice by selecting Italian wines to taste, share, and compare. Whether you’re working in a professional hospitality setting, entertaining, or simply enjoying, after completing the program, you’ll be able to select, experience, and recommend Italian wines with greater confidence — not to mention impress your guests! The courses in this certificate program are required to be completed in the order that they appear.