Market Positioning Statement Generator

Take ownership of your share of the market!
Fill in the blanks to get a market positioning statement in 30 seconds.

To help you fill this in more effectively, here’s a sample statement:
For professionals looking to advance their career, eCornell will provide you with an Ivy League education. eCornell is known for using top tier professors in all our programs. Our outstanding MBA-level course work promises to help you further your career.

For
?
Hint: Who do you want to buy your product?

E.g.: professionals looking to advance their careers
E.g.: health-conscious consumers
,
?
Hint: Company name plus the product name.

E.g.: eCornell
E.g.: Adirondack Spring Flavored Waters
will
?
Hint: The point of differentiation describes how your brand or product benefits customers in ways that set you apart from your competitors.

E.g.: provide you with an Ivy League education
E.g.: always taste great with zero calories
.  
?
Hint: Company name plus the product name.

E.g.: eCornell
E.g.: Adirondack Spring Flavored Waters
is
?
Hint: This is a statement providing compelling evidence and reasons why customers in your target market can have confidence in your differentiation claims.

E.g.: known for using top tier professors in all our certificate programs
E.g.: flavor-tested by kids
. Our
?
Hint: The frame of reference is the segment or category in which your product competes.

E.g.: outstanding MBA-level course work
E.g.: healthy drink option
promises to
?
Hint: What do you promise to people who buy your product?

E.g.: help you further your career
E.g.: show customers that healthy can taste great
.

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