Tasha Lewis, Ph.D., is an associate professor in the Department of Fiber Science & Apparel Design at Cornell University, where she teaches fashion design management. Her research encompasses the consumer-driven aspects of the fashion industry as it contends with advances in technology, shortened product life cycles, and demands for more social responsibility and transparency. Dr. Lewis’s primary research explores how to assess the value that environmentally sustainable fashion products and supporting manufacturing processes bring to today’s fashion supply chain. Most recently, she has been focused on the post-consumer stage of the textile and clothing recycling process.
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Event Overview
Fashion trends come and go, but what happens when the political landscape gets woven into fashion brands?
As political movements take hold, organizations that sell clothing are thinking of ways that they can support their customers’ ideals without jeopardizing their company’s mission. Several years ago, retail giant Target announced a partnership with Toca Boca to start selling gender-neutral clothes. Nike famously partnered with Colin Kaepernick for the “Just Do It” anniversary campaign, which resulted in major sales growth.
Yet partnering with a brand spokesperson can be a double-edged sword. For example, Adidas and Balenciaga immediately distanced themselves from rapper Kanye West following his hateful antisemitic rhetoric.
Join author and Cornell College of Human Ecology faculty member Dr. Tasha Lewis for insight into her research on the consumer-driven aspects of the fashion industry as it contends with advances in technology, shortened product life cycles, and demands for increased social responsibility and transparency.
RESOURCES / NEXT STEPS
Fashion Design Management (certificate program)
As political movements take hold, organizations that sell clothing are thinking of ways that they can support their customers’ ideals without jeopardizing their company’s mission. Several years ago, retail giant Target announced a partnership with Toca Boca to start selling gender-neutral clothes. Nike famously partnered with Colin Kaepernick for the “Just Do It” anniversary campaign, which resulted in major sales growth.
Yet partnering with a brand spokesperson can be a double-edged sword. For example, Adidas and Balenciaga immediately distanced themselves from rapper Kanye West following his hateful antisemitic rhetoric.
Join author and Cornell College of Human Ecology faculty member Dr. Tasha Lewis for insight into her research on the consumer-driven aspects of the fashion industry as it contends with advances in technology, shortened product life cycles, and demands for increased social responsibility and transparency.
RESOURCES / NEXT STEPS
Fashion Design Management (certificate program)
What You'll Learn
- The social responsibilities of fashion brands when releasing new clothes
- The impact of fashion brands partnering with the right spokesperson
- Connections between political movements and fashion trends
- How fashion brands can work to be more inclusive
Speaker
Tasha Lewis
Associate Professor
Cornell College of Human Ecology
Associate Professor, Department of Fiber Science & Apparel Design, Cornell College of Human Ecology
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Dec13
Add to Calendar 11:00 AM - 12:00 PM EST
2022-12-13 11:002022-12-13 12:00Conscious FashionAdd to CalendarFashion trends come and go, but what happens when the political landscape gets woven into fashion brands?
As political movements take hold, organizations that sell clothing are thinking of ways that they can support their customers’ ideals without jeopardizing their company’s mission. Several years ago, retail giant Target announced a partnership with Toca Boca to start selling gender-neutral clothes. Nike famously partnered with Colin Kaepernick for the “Just Do It” anniversary campaign, which resulted in major sales growth.
Yet partnering with a brand spokesperson can be a double-edged sword. For example, Adidas and Balenciaga immediately distanced themselves from rapper Kanye West following his hateful antisemitic rhetoric.
Join author and Cornell College of Human Ecology faculty member Dr. Tasha Lewis for insight into her research on the consumer-driven aspects of the fashion industry as it contends with advances in technology, shortened product life cycles, and demands for increased social responsibility and transparency.
RESOURCES / NEXT STEPS
Fashion Design Management (certificate program)https://ecornell.cornell.edu/keynotes/view/K121322/primaryAmerica/New_YorkeCornell
As political movements take hold, organizations that sell clothing are thinking of ways that they can support their customers’ ideals without jeopardizing their company’s mission. Several years ago, retail giant Target announced a partnership with Toca Boca to start selling gender-neutral clothes. Nike famously partnered with Colin Kaepernick for the “Just Do It” anniversary campaign, which resulted in major sales growth.
Yet partnering with a brand spokesperson can be a double-edged sword. For example, Adidas and Balenciaga immediately distanced themselves from rapper Kanye West following his hateful antisemitic rhetoric.
Join author and Cornell College of Human Ecology faculty member Dr. Tasha Lewis for insight into her research on the consumer-driven aspects of the fashion industry as it contends with advances in technology, shortened product life cycles, and demands for increased social responsibility and transparency.
RESOURCES / NEXT STEPS
Fashion Design Management (certificate program)https://ecornell.cornell.edu/keynotes/view/K121322/primaryAmerica/New_YorkeCornell
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