Choose from 14 Certificate Programs

6 Courses

  • Understanding Financial Statements
  • Building High-Performing Teams
  • Services Marketing Planning and Management
  • Pricing and Revenue Management Essentials
  • Building Guest Loyalty
  • Introduction to Hotel Operations
  • Leadership Symposium  
    LIVE
  • Hospitality Symposium  
    LIVE
  • Marketing Symposium  
    LIVE

DESIGNED FOR:

  • Hospitality professionals working in every function of their organization
  • Professionals looking to move into a hospitality management position

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

18 Courses (14 Core, 4 Elective)

Core Courses:
  • Introduction to Hotel Operations
  • Becoming a Powerful Leader
  • Building High-Performing Teams
  • Understanding Financial Statements
  • Using Ratio Analysis to Evaluate Financial Performance
  • Services Marketing Planning and Management
  • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
  • Introduction to Hotel Revenue Management
  • Forecasting and Availability Controls in Hotel Revenue Management
  • Marketing the Hospitality Brand Through Digital Media
  • Utilizing Income Statements and Operational Data
  • Building Guest Loyalty
  • Introduction to Restaurant Revenue Management
  • Managing Meal Duration and Reservations
  • Leadership Symposium  
    LIVE
  • Hospitality Symposium  
    LIVE
  • Marketing Symposium  
    LIVE
Elective Courses (4 Courses):
  • Implementing Brand Strategy Through Digital Media
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Overbooking Practices in Hotel Revenue Management
  • Non-Traditional Applications of Hotel Revenue Management
  • Building a Resilient Services Marketing Information System
  • Developing a Service Strategy and Managing the Brand
  • Managing Service Demand through Pricing and Distribution Strategies
  • Developing an Integrated Marketing Communications Strategy for Services
  • Optimizing Your Food and Beverage Menu
  • Managing Your Food and Beverage Supply Chain
  • Optimizing Restaurant Space and Pricing

DESIGNED FOR:

  • Hospitality managers working in hotels and corporate offices
  • Hospitality professionals aspiring to management positions

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    9 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-7 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

5 Courses

  • Leading Service-Focused Transformation
  • Creating an Agile Enterprise
  • The Power of Experimentation
  • Becoming a Strategic Leader
  • Making Strategic Change Happen
  • Leadership Symposium  
    LIVE
  • Hospitality Symposium  
    LIVE

DESIGNED FOR:

  • Hospitality managers, directors, and general managers
  • Business professionals newer to the hospitality industry looking quickly to translate their outside expertise
  • Owners, operators, and managers looking to accelerate growth and profitability
  • Aspiring hospitality managers
  • Individual contributors
  • HR professionals
  • Managers and leaders in any industry seeking transformative organizational knowledge

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2.5 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

4 Courses

  • Positioning the HR Function for Competitive Success
  • Sustainable Talent Attraction and Selection Strategy
  • Developing an Effective Retention Strategy
  • Discrimination Law in the Hospitality Industry
  • Hospitality Symposium  
    LIVE

DESIGNED FOR:

  • Hotel owners and asset managers
  • Corporate HR managers with multi-unit oversight in multiple locations
  • Recruiters
  • Hiring managers
  • Operational managers
  • Hospitality professionals looking to move into an HR position
  • HR professionals looking to move into the hospitality industry

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

5 Courses

  • Foundations of Hotel Planning
  • Initial Hotel Planning Decisions
  • Hotel Guestroom Design
  • Hotel Public Space Design
  • Hotel Back-of-House Design
  • Hospitality Symposium  
    LIVE

DESIGNED FOR:

  • Architects
  • Interior designers
  • Hotel consultants
  • Architecture students
  • Owners, developers, and construction managers

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    4-6 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

5 Courses

  • Examining the Uniform System of Accounts for the Lodging Industry (USALI)
  • Benchmarking Hotel Performance
  • Using Financial Statements for Decision Making
  • Applying Managerial Accounting Tools to Improve Flow Through
  • Preparing the Operating Budgets and Monitoring Performance
  • Hospitality Symposium  
    LIVE

DESIGNED FOR:

  • Hotel owners
  • Hotel general managers and directors
  • Hotel managers and department heads
  • Hotel employees using financial information for decision making
  • Accounting professionals seeking to move into the hotel industry

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2.5 months
  •   Class Size:
    Under 35 students
  •   Effort:
    5-8 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

6 Courses

  • Financial Analysis of Hotel Investments
  • Control of Hotel Real Estate
  • Developing an Asset Management Strategy
  • Achieving Hotel Asset Management Objectives
  • Valuing Hotel Investments Through Effective Forecasting
  • Valuing Hotel Intellectual Property and Structuring the Capital Stack

DESIGNED FOR:

  • Hospitality professionals with financial or operational responsibility
  • Lenders and investors involved in hospitality real estate projects

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

5 Courses

  • Introduction to Hotel Revenue Management
  • Forecasting and Availability Controls in Hotel Revenue Management
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Overbooking Practices in Hotel Revenue Management
  • Non-Traditional Applications of Hotel Revenue Management
  • Hospitality Symposium  
    LIVE

DESIGNED FOR:

  • Revenue managers and directors
  • General managers
  • Front desk managers
  • Night auditors
  • Sales and marketing analysts
  • Hospitality professionals responsible for financial success
  • Aspiring hospitality management professionals looking for a strong foundation of revenue concepts

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    5-7 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

5 Courses

  • Price and Inventory Controls
  • Price Sensitivity and Pricing Decisions
  • Segmentation and Price Optimization
  • Displacement and Negotiated Pricing
  • Search Engines and Online Selling: Stimulating Incremental Demand
  • Hospitality Symposium  
    LIVE

DESIGNED FOR:

  • General managers
  • Revenue managers
  • Marketing managers
  • Hospitality professionals responsible for their organization's financial performance

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

5 Courses

  • Introduction to Restaurant Revenue Management
  • Menu Design and Engineering
  • Optimizing Restaurant Space and Pricing
  • Managing Meal Duration and Reservations
  • Building Demand During Slow Periods
  • Hospitality Symposium  
    LIVE

DESIGNED FOR:

  • Restaurant owners, managers, and operators
  • Foodservice professionals responsible for their organization's financial performance
  • Hospitality professionals
  • Executive chefs

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

4 Courses

  • Assessing Restaurant Distribution in the Digital World
  • Evaluating Restaurant Distribution Strategic Fit
  • Implementing Restaurant Distribution Strategies
  • Building Guest Loyalty
  • Hospitality Symposium  
    LIVE

DESIGNED FOR:

  • Restaurant operators and managers
  • Restaurant and hotel franchisees and franchisors
  • Managers of hotels with full-service restaurants or grab-and-go offerings
  • Analysts at large foodservice chain organizations
  • Grocery store and CPG managers

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

6 Courses (5 Core, 1 Elective)

Core Courses:
  • Utilizing Income Statements and Operational Data
  • Optimizing Your Food and Beverage Menu
  • Managing Your Food and Beverage Supply Chain
  • Building Guest Loyalty
  • Leading Your Team to Optimize Results
  • Hospitality Symposium  
    LIVE
Elective Courses (1 Course):
  • Operating a Profitable and Responsible Beverage Program
  • Opening a Restaurant
  • Adding Value with Special Events

DESIGNED FOR:

  • General managers and line-level employees involved in the operation and financial performance of a restaurant or food and beverage service
  • Managed service contractors for stadiums, arenas, hospitals, airlines, franchises, and catering
  • Professionals new to the food and beverage industry
  • Non-restaurant professionals looking to be conversant in operations of food and beverage providers
  • Caterers, restaurateurs, event space managers, property managers, corporate event managers

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

2 Courses

SESSION 1: June 10 - 12, 2024 (1 Elective Course):
  • Advanced Hotel Real Estate: Asset Management Strategy
  • Creating and Managing the Guest Experience
  • Conversations in Hospitality Leadership
SESSION 2: June 13 - 15, 2024 (1 Elective Course):
  • Advanced Hotel Real Estate: Deal Structuring and Capital Markets
  • Hospitality Brand Management
  • AI in Hospitality

DESIGNED FOR:

  • Hospitality professionals with at least two years of experience

HOW IT WORKS:

  •   PROGRAM DATES:
    Session 1: June 10 – 12, 2024 Session 2: June 13 – 15, 2024
  •   LOCATION:
    Cornell University Ithaca, NY
  •   WHAT'S INCLUDED:
    All course materials, networking reception, breakfasts, and lunches
  •   CLASS SIZE:
    <35 students
  •   TRAVEL:
    Participants are responsible for transportation and accommodations
  •   FAQ:
    Review Frequently Asked Questions

3 Courses (1 Core, 2 Elective)

Core Courses:
  • General Managers Program Capstone
Online Courses (2 Elective Courses):
  • Strategic Innovation for Hotel GMs
  • Communication Skills for GMs
  • Global Hospitality Trends and Best Practices: Profit From Change
  • Competitive Pricing and Revenue Management
  • Hospitality Marketing in Uncertain Times
  • Boosting Hotel Value
  • Creating F&B Operations to Meet Changing Consumer Interests

DESIGNED FOR:

  • General managers overseeing full-service hotels
  • Senior hospitality professionals such as managing directors, assistant general managers, executive assistant managers, and operations directors who are on a pathway to promotion to General Manager within 12 months

HOW IT WORKS:

  •   FORMAT:
    Online and on campus
  •   ONLINE :
    Two live virtual courses, completed over 2 months
  •   ON CAMPUS:
    5-day immersion experience with Cornell faculty
  •   CLASS SIZE:
    <60 global hospitality professionals
  •   ON-CAMPUS DATES:
    Choose between Summer Session or Winter Session
  •   LOCATION:
    Cornell University Ithaca, NY
  •   WHAT'S INCLUDED:
    All course materials, orientation dinner, breakfasts, and lunches, celebration banquet
  •   TRAVEL:
    Participants are responsible for transportation and accommodations
  •   FAQ:
    Review Frequently Asked Questions
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