Our online and blended on-campus + online certificate programs are developed by Cornell’s globally sought-after faculty and cover today’s most relevant topics, from hotel real estate to marketing, revenue management and strategic leadership.

Choose from 23 Certificate Programs
5 Courses
- Price and Inventory Controls
- Price Sensitivity and Pricing Decisions
- Segmentation and Price Optimization
- Displacement and Negotiated Pricing
- Search Engines and Online Selling: Stimulating Incremental Demand
- Hospitality Symposium LIVE
DESIGNED FOR:
- General managers
- Revenue managers
- Marketing managers
- Hospitality professionals responsible for their organization's financial performance
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:3-5 hours per week
- Format:100% online
- Model:Instructor-led
6 Courses (5 Core, 1 Elective)
Core Courses:
- Utilizing Income Statements and Operational Data
- Optimizing Your Food and Beverage Menu
- Managing Your Food and Beverage Supply Chain
- Building Guest Loyalty
- Leading Your Team to Optimize Results
- Hospitality Symposium LIVE
Elective Courses (1 Course):
- Operating a Profitable and Responsible Beverage Program
- Opening a Restaurant
- Adding Value with Special Events
DESIGNED FOR:
- General managers and line-level employees involved in the operation and financial performance of a restaurant or food and beverage service
- Managed service contractors for stadiums, arenas, hospitals, airlines, franchises, and catering
- Professionals new to the food and beverage industry
- Non-restaurant professionals looking to be conversant in operations of food and beverage providers
- Caterers, restaurateurs, event space managers, property managers, corporate event managers
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:3-5 hours per week
- Format:100% online
- Model:Instructor-led
DESIGNED FOR:
- Food and beverage industry professionals and executives
- CPG company professionals
- Retailers and wholesalers
- Grocery chain managers
- Managers of drug stores, convenience stores, club stores, dollar stores, and mass merchants
- Manufacturers
- Logistics and supply chain professionals
- Design, print, and packaging agency professionals
- Consultants
- Entrepreneurs
HOW IT WORKS:
- FORMAT:5-day immersion experience on Cornell campus July 10 – 15, 2022
- LOCATION:Cornell University Ithaca, NY
- CLASS SIZE:<80 food industry professionals
- WHAT'S INCLUDED:Hotel accommodations, course materials, orientation dinner, breakfasts, lunches, celebration banquet
- TRAVEL:Participants are responsible for transportation and accommodations
- FAQ:Review Frequently Asked Questions
3 Courses (1 Core, 2 Elective)
Core Courses:
- General Managers Program Capstone
Online Courses (2 Elective Courses):
- Luxury Marketing
- Creating Sustainable Innovation
- Hospitality Marketing in Uncertain Times
- Boosting Hotel Value
- Communication Skills for GMs
- Global Trends and the Implications for HR in Hospitality
- Strategic Hospitality Management
- Global Hospitality Trends and Best Practices: Profit From Change
- Competitive Pricing and Revenue Management in a Low-Demand Environment
- Creating F&B Operations to Meet Changing Consumer Interests
DESIGNED FOR:
- General managers overseeing full-service hotels
- Senior hospitality professionals such as managing directors, assistant general managers, executive assistant managers, and operations directors
HOW IT WORKS:
- FORMAT:Online and on campus
- ONLINE :Two live virtual courses, completed over 2 months
- ON CAMPUS:5-day immersion experience with Cornell faculty
- CLASS SIZE:<60 global hospitality professionals
- ON-CAMPUS DATES:Choose between Summer Session or Winter Session
- LOCATION:Cornell University Ithaca, NY
- WHAT'S INCLUDED:All course materials, orientation dinner, breakfasts, and lunches, celebration banquet
- TRAVEL:Participants are responsible for transportation and accommodations
- FAQ:Review Frequently Asked Questions
5 Courses (4 Core, 1 Elective)
Core Courses:
- Marketing the Hospitality Brand Through Digital Media
- Implementing Brand Strategy Through Digital Media
- Success Metrics for Hospitality Digital Marketing
- Social Media Strategy
- Marketing Symposium LIVE
- Hospitality Symposium LIVE
Elective Courses (1 Course):
- Services Marketing Planning and Management
- Pricing Strategy and Distribution Channels in Hotel Revenue Management
- Search Engines and Online Selling: Stimulating Incremental Demand
DESIGNED FOR:
- Marketers
- Operations professionals
- Revenue managers
- Sales professionals
- Property ownership groups
- Hospitality executives
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:3-5 hours per week
- Format:100% online
- Model:Instructor-led
4 Courses
- Discrimination Law in the Hospitality Industry
- Specific Discrimination Laws in Hospitality
- Wage and Hour Law in Hospitality
- Labor Law in Hospitality
DESIGNED FOR:
- HR professionals working in the hospitality industry
- HR consultants
- Hospitality managers and executives
- Hotel owners and asset managers
- Small business owners and franchise owners
- Overseas companies looking to do business with the U.S. market
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:2 months
- Class Size:Under 35 students
- Effort:3-5 hours per week
- Format:100% online
- Model:Instructor-led
6 Courses
- Becoming a Strategic Leader
- Leading Strategic Change Initiatives
- Practicing Servant Leadership
- Leading With Credibility
- Leading Collaborative Teams
- Leading Across Cultures
- Leadership Symposium LIVE
- Hospitality Symposium LIVE
DESIGNED FOR:
- Hospitality leaders working in any function within an organization
- Professionals looking to move into a hospitality leadership role
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:3-5 hours per week
- Format:100% online
- Model:Instructor-led
6 Courses
- Understanding Financial Statements
- Building High-Performing Teams
- Services Marketing Planning and Management
- Pricing and Revenue Management Essentials
- Building Guest Loyalty
- Introduction to Hotel Operations
- Leadership Symposium LIVE
- Hospitality Symposium LIVE
- Marketing Symposium LIVE
DESIGNED FOR:
- Hospitality professionals working in every function of their organization
- Professionals looking to move into a hospitality management position
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:3-5 hours per week
- Format:100% online
- Model:Instructor-led
18 Courses (14 Core, 4 Elective)
Core Courses:
- Introduction to Hotel Operations
- Becoming a Powerful Leader
- Building High-Performing Teams
- Understanding Financial Statements
- Using Ratio Analysis to Evaluate Financial Performance
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Introduction to Hotel Revenue Management
- Forecasting and Availability Controls in Hotel Revenue Management
- Marketing the Hospitality Brand Through Digital Media
- Utilizing Income Statements and Operational Data
- Building Guest Loyalty
- Introduction to Restaurant Revenue Management
- Managing Meal Duration and Reservations
- Leadership Symposium LIVE
- Hospitality Symposium LIVE
- Marketing Symposium LIVE
Elective Courses (4 Courses):
- Implementing Brand Strategy Through Digital Media
- Pricing Strategy and Distribution Channels in Hotel Revenue Management
- Overbooking Practices in Hotel Revenue Management
- Non-Traditional Applications of Hotel Revenue Management
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
- Optimizing Your Food and Beverage Menu
- Managing Your Food and Beverage Supply Chain
- Optimizing Restaurant Space and Pricing
DESIGNED FOR:
- Hospitality managers working in hotels and corporate offices
- Hospitality professionals aspiring to management positions
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:9 months
- Class Size:Under 35 students
- Effort:3-5 hours per week
- Format:100% online
- Model:Instructor-led
DESIGNED FOR:
- Hospitality professionals with at least two years of experience
HOW IT WORKS:
- PROGRAM DATES:June 13 – 16, 2022
- LOCATION:Cornell University Ithaca, NY
- CLASS SIZE:<35 global hospitality professionals
- WHAT'S INCLUDED:All course materials, networking reception, breakfasts, and lunches
- TRAVEL:Participants are responsible for transportation and accommodations
- FAQ:Review Frequently Asked Questions
DESIGNED FOR:
- Hospitality marketing and operations professionals
- Industry professionals interested in analyzing hospitality marketing data to make strategic decisions
HOW IT WORKS:
- PROGRAM DATES:June 13 – 16, 2022
- LOCATION:Cornell University Ithaca, NY
- CLASS SIZE:<35 global hospitality professionals
- WHAT'S INCLUDED:All course materials, networking reception, breakfasts, and lunches
- TRAVEL:Participants are responsible for transportation and accommodations
- FAQ:Review Frequently Asked Questions
5 Courses
- Fundamentals of Hospitality Strategy
- Formulating Hospitality Strategy
- Implementing Hospitality Strategy
- Leading Strategic Change Initiatives
- Becoming a Strategic Leader
- Leadership Symposium LIVE
- Hospitality Symposium LIVE
DESIGNED FOR:
- Senior leadership at hotel properties
- General managers
- Executive committee personnel
- Managers hoping to move into a senior leadership position
- Hotel owners
- Corporate-level managers interested in formulating business-unit and corporate strategy
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:3-5 hours per week
- Format:100% online
- Model:Instructor-led
6 Courses (4 Core, 2 Elective)
Core Courses:
- Asset Management Process and Plan
- Asset Management Strategy
- Asset Management Toolkit
- Property Management Operations
- Leadership Symposium LIVE
- Hospitality Symposium LIVE
Elective Courses (2 Courses):
- Value Creation and Profitability
- Change, Disruption, and Growth
- Interpreting the Behavior of Others
- Navigating Power Relationships
- Introduction to Negotiation
DESIGNED FOR:
- General managers
- Assistant general managers
- Senior operational leaders
- Hotel managers and leaders
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:3-5 hours per week
- Format:100% online
- Model:Instructor-led
5 Courses
- Foundations of Hotel Planning
- Initial Hotel Planning Decisions
- Hotel Guestroom Design
- Hotel Public Space Design
- Hotel Back-of-House Design
- Hospitality Symposium LIVE
DESIGNED FOR:
- Architects
- Interior designers
- Hotel consultants
- Architecture students
- Owners, developers, and construction managers
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:4-6 hours per week
- Format:100% online
- Model:Instructor-led
DESIGNED FOR:
- Hospitality professionals with financial or operational responsibility
- Lenders and investors involved in hospitality real estate projects
HOW IT WORKS:
- PROGRAM DATES:June 13 – 16, 2022
- LOCATION:Cornell University Ithaca, NY
- CLASS SIZE:<35 global hospitality professionals
- WHAT'S INCLUDED:All course materials, networking reception, breakfasts, and lunches
- TRAVEL:Participants are responsible for transportation and accommodations
- FAQ:Review Frequently Asked Questions
6 Courses
- Financial Analysis of Hotel Investments
- Control of Hotel Real Estate
- Developing an Asset Management Strategy
- Achieving Hotel Asset Management Objectives
- Valuing Hotel Investments Through Effective Forecasting
- Valuing Hotel Intellectual Property and Structuring the Capital Stack
DESIGNED FOR:
- Hospitality professionals with financial or operational responsibility
- Lenders and investors involved in hospitality real estate projects
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:3-5 hours per week
- Format:100% online
- Model:Instructor-led
5 Courses
- Introduction to Hotel Revenue Management
- Forecasting and Availability Controls in Hotel Revenue Management
- Pricing Strategy and Distribution Channels in Hotel Revenue Management
- Overbooking Practices in Hotel Revenue Management
- Non-Traditional Applications of Hotel Revenue Management
- Hospitality Symposium LIVE
DESIGNED FOR:
- Revenue managers and directors
- General managers
- Front desk managers
- Night auditors
- Sales and marketing analysts
- Hospitality professionals responsible for financial success
- Aspiring hospitality management professionals looking for a strong foundation of revenue concepts
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:5-7 hours per week
- Format:100% online
- Model:Instructor-led
DESIGNED FOR:
- General managers
- Revenue managers
- Marketing managers
- Hospitality professionals who are responsible for financial performance
HOW IT WORKS:
- PROGRAM DATES:June 13 – 16, 2022
- LOCATION:Cornell University Ithaca, NY
- CLASS SIZE:<35 global hospitality professionals
- WHAT'S INCLUDED:All course materials, networking reception, breakfasts, and lunches
- TRAVEL:Participants are responsible for transportation and accommodations
- FAQ:Review Frequently Asked Questions
5 Courses
- Fostering a Culture of Service Excellence
- Developing Service Excellence Competencies
- Practicing Servant Leadership
- Delivering an Excellent Customer Experience for Your Organization
- Developing a Culture of Empowerment
- Hospitality Symposium LIVE
DESIGNED FOR:
- Managers and leaders responsible for serving external and internal customers
- Financial institution leaders and team members
- Hotel and restaurant leaders and team members
- Healthcare facility leaders and team members
- Retail leaders and team members
- Small business leaders
- Any organization looking to provide a consistent high level of customer service
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:3-5 hours per week
- Format:100% online
- Model:Instructor-led
5 Courses
- Introduction to Restaurant Revenue Management
- Menu Design and Engineering
- Optimizing Restaurant Space and Pricing
- Managing Meal Duration and Reservations
- Building Demand During Slow Periods
- Hospitality Symposium LIVE
DESIGNED FOR:
- Restaurant owners, managers, and operators
- Foodservice professionals responsible for their organization's financial performance
- Hospitality professionals
- Executive chefs
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:3-5 hours per week
- Format:100% online
- Model:Instructor-led
18 Courses (14 Core, 4 Elective)
Core Courses:
- Introduction to Hotel Revenue Management
- Forecasting and Availability Controls in Hotel Revenue Management
- Pricing Strategy and Distribution Channels in Hotel Revenue Management
- Overbooking Practices in Hotel Revenue Management
- Non-Traditional Applications of Hotel Revenue Management
- Price and Inventory Controls
- Price Sensitivity and Pricing Decisions
- Segmentation and Price Optimization
- Displacement and Negotiated Pricing
- Search Engines and Online Selling: Stimulating Incremental Demand
- Understanding Financial Statements
- Using Ratio Analysis to Evaluate Financial Performance
- Marketing the Hospitality Brand Through Digital Media
- Implementing Brand Strategy Through Digital Media
- Marketing Symposium LIVE
- Hospitality Symposium LIVE
Electives (4 Courses):
- Mastering the Time Value of Money
- Making Capital Investment Decisions
- Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions
- Raising Capital: The Process, the Players, and Strategic Considerations
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
- Introduction to Restaurant Revenue Management
- Menu Design and Engineering
- Optimizing Restaurant Space and Pricing
- Managing Meal Duration and Reservations
- Building Demand During Slow Periods
DESIGNED FOR:
- General managers
- Revenue and finance managers
- Hospitality professionals responsible for financial success
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:9 months
- Class Size:Under 35 students
- Effort:3-5 hours per week
- Format:100% online
- Model:Instructor-led
DESIGNED FOR:
- Senior leaders at hotel properties
- General managers
- Executive committee personnel
- Managers hoping to move into a senior leadership position
- Hotel owners
- Corporate-level managers interested in corporate strategy
HOW IT WORKS:
- PROGRAM DATES:June 13 – 16, 2022
- LOCATION:Cornell University Ithaca, NY
- CLASS SIZE:<35 global hospitality professionals
- WHAT'S INCLUDED:All course materials, networking reception, breakfasts, and lunches
- TRAVEL:Participants are responsible for transportation and accommodations
- FAQ:Review Frequently Asked Questions
6 Courses
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
- Marketing Symposium LIVE
- Hospitality Symposium LIVE
DESIGNED FOR:
- Customer-focused sales and marketing professionals
- Services marketing and operating professionals
- Product marketing professionals
- Industry professionals analyzing services marketing data to make strategic decisions
HOW IT WORKS:
- Course Length:2 weeks
- Program Duration:3 months
- Class Size:Under 35 students
- Effort:5-7 hours per week
- Format:100% online
- Model:Instructor-led
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