Choose from 23 Certificate Programs

5 Courses

  • Price and Inventory Controls
  • Price Sensitivity and Pricing Decisions
  • Segmentation and Price Optimization
  • Displacement and Negotiated Pricing
  • Search Engines and Online Selling: Stimulating Incremental Demand
  • Hospitality Symposium  
    LIVE

DESIGNED FOR:

  • General managers
  • Revenue managers
  • Marketing managers
  • Hospitality professionals responsible for their organization's financial performance

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

6 Courses (5 Core, 1 Elective)

Core Courses:
  • Utilizing Income Statements and Operational Data
  • Optimizing Your Food and Beverage Menu
  • Managing Your Food and Beverage Supply Chain
  • Building Guest Loyalty
  • Leading Your Team to Optimize Results
  • Hospitality Symposium  
    LIVE
Elective Courses (1 Course):
  • Operating a Profitable and Responsible Beverage Program
  • Opening a Restaurant
  • Adding Value with Special Events

DESIGNED FOR:

  • General managers and line-level employees involved in the operation and financial performance of a restaurant or food and beverage service
  • Managed service contractors for stadiums, arenas, hospitals, airlines, franchises, and catering
  • Professionals new to the food and beverage industry
  • Non-restaurant professionals looking to be conversant in operations of food and beverage providers
  • Caterers, restaurateurs, event space managers, property managers, corporate event managers

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

DESIGNED FOR:

  • Food and beverage industry professionals and executives
  • CPG company professionals
  • Retailers and wholesalers
  • Grocery chain managers
  • Managers of drug stores, convenience stores, club stores, dollar stores, and mass merchants
  • Manufacturers
  • Logistics and supply chain professionals
  • Design, print, and packaging agency professionals
  • Consultants
  • Entrepreneurs

HOW IT WORKS:

  •   FORMAT:
    5-day immersion experience on Cornell campus July 10 – 15, 2022
  •   LOCATION:
    Cornell University Ithaca, NY
  •   CLASS SIZE:
    <80 food industry professionals
  •   WHAT'S INCLUDED:
    Hotel accommodations, course materials, orientation dinner, breakfasts, lunches, celebration banquet
  •   TRAVEL:
    Participants are responsible for transportation and accommodations
  •   FAQ:
    Review Frequently Asked Questions

3 Courses (1 Core, 2 Elective)

Core Courses:
  • General Managers Program Capstone
Online Courses (2 Elective Courses):
  • Luxury Marketing
  • Creating Sustainable Innovation
  • Hospitality Marketing in Uncertain Times
  • Boosting Hotel Value
  • Communication Skills for GMs
  • Global Trends and the Implications for HR in Hospitality
  • Strategic Hospitality Management
  • Global Hospitality Trends and Best Practices: Profit From Change
  • Competitive Pricing and Revenue Management in a Low-Demand Environment
  • Creating F&B Operations to Meet Changing Consumer Interests

DESIGNED FOR:

  • General managers overseeing full-service hotels
  • Senior hospitality professionals such as managing directors, assistant general managers, executive assistant managers, and operations directors

HOW IT WORKS:

  •   FORMAT:
    Online and on campus
  •   ONLINE :
    Two live virtual courses, completed over 2 months
  •   ON CAMPUS:
    5-day immersion experience with Cornell faculty
  •   CLASS SIZE:
    <60 global hospitality professionals
  •   ON-CAMPUS DATES:
    Choose between Summer Session or Winter Session
  •   LOCATION:
    Cornell University Ithaca, NY
  •   WHAT'S INCLUDED:
    All course materials, orientation dinner, breakfasts, and lunches, celebration banquet
  •   TRAVEL:
    Participants are responsible for transportation and accommodations
  •   FAQ:
    Review Frequently Asked Questions

5 Courses (4 Core, 1 Elective)

Core Courses:
  • Marketing the Hospitality Brand Through Digital Media
  • Implementing Brand Strategy Through Digital Media
  • Success Metrics for Hospitality Digital Marketing
  • Social Media Strategy
  • Marketing Symposium  
    LIVE
  • Hospitality Symposium  
    LIVE
Elective Courses (1 Course):
  • Services Marketing Planning and Management
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Search Engines and Online Selling: Stimulating Incremental Demand

DESIGNED FOR:

  • Marketers
  • Operations professionals
  • Revenue managers
  • Sales professionals
  • Property ownership groups
  • Hospitality executives

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

4 Courses

  • Discrimination Law in the Hospitality Industry
  • Specific Discrimination Laws in Hospitality
  • Wage and Hour Law in Hospitality
  • Labor Law in Hospitality

DESIGNED FOR:

  • HR professionals working in the hospitality industry
  • HR consultants
  • Hospitality managers and executives
  • Hotel owners and asset managers
  • Small business owners and franchise owners
  • Overseas companies looking to do business with the U.S. market

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

6 Courses

  • Becoming a Strategic Leader
  • Leading Strategic Change Initiatives
  • Practicing Servant Leadership
  • Leading With Credibility
  • Leading Collaborative Teams
  • Leading Across Cultures
  • Leadership Symposium  
    LIVE
  • Hospitality Symposium  
    LIVE

DESIGNED FOR:

  • Hospitality leaders working in any function within an organization
  • Professionals looking to move into a hospitality leadership role

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

6 Courses

  • Understanding Financial Statements
  • Building High-Performing Teams
  • Services Marketing Planning and Management
  • Pricing and Revenue Management Essentials
  • Building Guest Loyalty
  • Introduction to Hotel Operations
  • Leadership Symposium  
    LIVE
  • Hospitality Symposium  
    LIVE
  • Marketing Symposium  
    LIVE

DESIGNED FOR:

  • Hospitality professionals working in every function of their organization
  • Professionals looking to move into a hospitality management position

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

18 Courses (14 Core, 4 Elective)

Core Courses:
  • Introduction to Hotel Operations
  • Becoming a Powerful Leader
  • Building High-Performing Teams
  • Understanding Financial Statements
  • Using Ratio Analysis to Evaluate Financial Performance
  • Services Marketing Planning and Management
  • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
  • Introduction to Hotel Revenue Management
  • Forecasting and Availability Controls in Hotel Revenue Management
  • Marketing the Hospitality Brand Through Digital Media
  • Utilizing Income Statements and Operational Data
  • Building Guest Loyalty
  • Introduction to Restaurant Revenue Management
  • Managing Meal Duration and Reservations
  • Leadership Symposium  
    LIVE
  • Hospitality Symposium  
    LIVE
  • Marketing Symposium  
    LIVE
Elective Courses (4 Courses):
  • Implementing Brand Strategy Through Digital Media
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Overbooking Practices in Hotel Revenue Management
  • Non-Traditional Applications of Hotel Revenue Management
  • Building a Resilient Services Marketing Information System
  • Developing a Service Strategy and Managing the Brand
  • Managing Service Demand through Pricing and Distribution Strategies
  • Developing an Integrated Marketing Communications Strategy for Services
  • Optimizing Your Food and Beverage Menu
  • Managing Your Food and Beverage Supply Chain
  • Optimizing Restaurant Space and Pricing

DESIGNED FOR:

  • Hospitality managers working in hotels and corporate offices
  • Hospitality professionals aspiring to management positions

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    9 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

DESIGNED FOR:

  • Hospitality professionals with at least two years of experience

HOW IT WORKS:

  •   PROGRAM DATES:
    June 13 – 16, 2022
  •   LOCATION:
    Cornell University Ithaca, NY
  •   CLASS SIZE:
    <35 global hospitality professionals
  •   WHAT'S INCLUDED:
    All course materials, networking reception, breakfasts, and lunches
  •   TRAVEL:
    Participants are responsible for transportation and accommodations
  •   FAQ:
    Review Frequently Asked Questions

DESIGNED FOR:

  • Hospitality marketing and operations professionals
  • Industry professionals interested in analyzing hospitality marketing data to make strategic decisions

HOW IT WORKS:

  •   PROGRAM DATES:
    June 13 – 16, 2022
  •   LOCATION:
    Cornell University Ithaca, NY
  •   CLASS SIZE:
    <35 global hospitality professionals
  •   WHAT'S INCLUDED:
    All course materials, networking reception, breakfasts, and lunches
  •   TRAVEL:
    Participants are responsible for transportation and accommodations
  •   FAQ:
    Review Frequently Asked Questions

5 Courses

  • Fundamentals of Hospitality Strategy
  • Formulating Hospitality Strategy
  • Implementing Hospitality Strategy
  • Leading Strategic Change Initiatives
  • Becoming a Strategic Leader
  • Leadership Symposium  
    LIVE
  • Hospitality Symposium  
    LIVE

DESIGNED FOR:

  • Senior leadership at hotel properties
  • General managers
  • Executive committee personnel
  • Managers hoping to move into a senior leadership position
  • Hotel owners
  • Corporate-level managers interested in formulating business-unit and corporate strategy

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

6 Courses (4 Core, 2 Elective)

Core Courses:
  • Asset Management Process and Plan
  • Asset Management Strategy
  • Asset Management Toolkit
  • Property Management Operations
  • Leadership Symposium  
    LIVE
  • Hospitality Symposium  
    LIVE
Elective Courses (2 Courses):
  • Value Creation and Profitability
  • Change, Disruption, and Growth
  • Interpreting the Behavior of Others
  • Navigating Power Relationships
  • Introduction to Negotiation

DESIGNED FOR:

  • General managers
  • Assistant general managers
  • Senior operational leaders
  • Hotel managers and leaders

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

5 Courses

  • Foundations of Hotel Planning
  • Initial Hotel Planning Decisions
  • Hotel Guestroom Design
  • Hotel Public Space Design
  • Hotel Back-of-House Design
  • Hospitality Symposium  
    LIVE

DESIGNED FOR:

  • Architects
  • Interior designers
  • Hotel consultants
  • Architecture students
  • Owners, developers, and construction managers

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    4-6 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

DESIGNED FOR:

  • Hospitality professionals with financial or operational responsibility
  • Lenders and investors involved in hospitality real estate projects

HOW IT WORKS:

  •   PROGRAM DATES:
    June 13 – 16, 2022
  •   LOCATION:
    Cornell University Ithaca, NY
  •   CLASS SIZE:
    <35 global hospitality professionals
  •   WHAT'S INCLUDED:
    All course materials, networking reception, breakfasts, and lunches
  •   TRAVEL:
    Participants are responsible for transportation and accommodations
  •   FAQ:
    Review Frequently Asked Questions

6 Courses

  • Financial Analysis of Hotel Investments
  • Control of Hotel Real Estate
  • Developing an Asset Management Strategy
  • Achieving Hotel Asset Management Objectives
  • Valuing Hotel Investments Through Effective Forecasting
  • Valuing Hotel Intellectual Property and Structuring the Capital Stack

DESIGNED FOR:

  • Hospitality professionals with financial or operational responsibility
  • Lenders and investors involved in hospitality real estate projects

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

5 Courses

  • Introduction to Hotel Revenue Management
  • Forecasting and Availability Controls in Hotel Revenue Management
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Overbooking Practices in Hotel Revenue Management
  • Non-Traditional Applications of Hotel Revenue Management
  • Hospitality Symposium  
    LIVE

DESIGNED FOR:

  • Revenue managers and directors
  • General managers
  • Front desk managers
  • Night auditors
  • Sales and marketing analysts
  • Hospitality professionals responsible for financial success
  • Aspiring hospitality management professionals looking for a strong foundation of revenue concepts

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    5-7 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

DESIGNED FOR:

  • General managers
  • Revenue managers
  • Marketing managers
  • Hospitality professionals who are responsible for financial performance

HOW IT WORKS:

  •   PROGRAM DATES:
    June 13 – 16, 2022
  •   LOCATION:
    Cornell University Ithaca, NY
  •   CLASS SIZE:
    <35 global hospitality professionals
  •   WHAT'S INCLUDED:
    All course materials, networking reception, breakfasts, and lunches
  •   TRAVEL:
    Participants are responsible for transportation and accommodations
  •   FAQ:
    Review Frequently Asked Questions

5 Courses

  • Fostering a Culture of Service Excellence
  • Developing Service Excellence Competencies
  • Practicing Servant Leadership
  • Delivering an Excellent Customer Experience for Your Organization
  • Developing a Culture of Empowerment
  • Hospitality Symposium  
    LIVE

DESIGNED FOR:

  • Managers and leaders responsible for serving external and internal customers
  • Financial institution leaders and team members
  • Hotel and restaurant leaders and team members
  • Healthcare facility leaders and team members
  • Retail leaders and team members
  • Small business leaders
  • Any organization looking to provide a consistent high level of customer service

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

5 Courses

  • Introduction to Restaurant Revenue Management
  • Menu Design and Engineering
  • Optimizing Restaurant Space and Pricing
  • Managing Meal Duration and Reservations
  • Building Demand During Slow Periods
  • Hospitality Symposium  
    LIVE

DESIGNED FOR:

  • Restaurant owners, managers, and operators
  • Foodservice professionals responsible for their organization's financial performance
  • Hospitality professionals
  • Executive chefs

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

18 Courses (14 Core, 4 Elective)

Core Courses:
  • Introduction to Hotel Revenue Management
  • Forecasting and Availability Controls in Hotel Revenue Management
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Overbooking Practices in Hotel Revenue Management
  • Non-Traditional Applications of Hotel Revenue Management
  • Price and Inventory Controls
  • Price Sensitivity and Pricing Decisions
  • Segmentation and Price Optimization
  • Displacement and Negotiated Pricing
  • Search Engines and Online Selling: Stimulating Incremental Demand
  • Understanding Financial Statements
  • Using Ratio Analysis to Evaluate Financial Performance
  • Marketing the Hospitality Brand Through Digital Media
  • Implementing Brand Strategy Through Digital Media
  • Marketing Symposium  
    LIVE
  • Hospitality Symposium  
    LIVE
Electives (4 Courses):
  • Mastering the Time Value of Money
  • Making Capital Investment Decisions
  • Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions
  • Raising Capital: The Process, the Players, and Strategic Considerations
  • Services Marketing Planning and Management
  • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
  • Building a Resilient Services Marketing Information System
  • Developing a Service Strategy and Managing the Brand
  • Managing Service Demand through Pricing and Distribution Strategies
  • Developing an Integrated Marketing Communications Strategy for Services
  • Introduction to Restaurant Revenue Management
  • Menu Design and Engineering
  • Optimizing Restaurant Space and Pricing
  • Managing Meal Duration and Reservations
  • Building Demand During Slow Periods

DESIGNED FOR:

  • General managers
  • Revenue and finance managers
  • Hospitality professionals responsible for financial success

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    9 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

DESIGNED FOR:

  • Senior leaders at hotel properties
  • General managers
  • Executive committee personnel
  • Managers hoping to move into a senior leadership position
  • Hotel owners
  • Corporate-level managers interested in corporate strategy

HOW IT WORKS:

  •   PROGRAM DATES:
    June 13 – 16, 2022
  •   LOCATION:
    Cornell University Ithaca, NY
  •   CLASS SIZE:
    <35 global hospitality professionals
  •   WHAT'S INCLUDED:
    All course materials, networking reception, breakfasts, and lunches
  •   TRAVEL:
    Participants are responsible for transportation and accommodations
  •   FAQ:
    Review Frequently Asked Questions

6 Courses

  • Services Marketing Planning and Management
  • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
  • Building a Resilient Services Marketing Information System
  • Developing a Service Strategy and Managing the Brand
  • Managing Service Demand through Pricing and Distribution Strategies
  • Developing an Integrated Marketing Communications Strategy for Services
  • Marketing Symposium  
    LIVE
  • Hospitality Symposium  
    LIVE

DESIGNED FOR:

  • Customer-focused sales and marketing professionals
  • Services marketing and operating professionals
  • Product marketing professionals
  • Industry professionals analyzing services marketing data to make strategic decisions

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Program Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    5-7 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

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All certificates are personally developed by Cornell faculty.

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