Master of Science
in Business Analytics

Professor of marketing, founder of Bohling Consulting, a brand strategy and digital marketing agency, chief marketing officer, chief communications officer, and chief enrollment officer, recognized for teaching excellence and top-tier research productivity, building and transforming entrepreneurial and multi-billion dollar businesses and institutions, and delivering exceptional and purposeful results in both mature and growth markets. For over two decades, across both industry and academia, significant contributions have been made in teaching and leading marketing, communications, admissions, operations, and strategy functions both domestically and internationally, serving on industry and academic boards, and publishing several research papers in scholarly academic journals.

Tim’s research portfolio is centered on both scholarly rigor and practitioner relevance in areas of digital marketing, brand and customer management, and innovation adoption.

Allan Filipowicz is clinical professor of management and organizations at the Samuel Curtis Johnson Graduate School of Management at Cornell University. Professor Filipowicz’s research focuses on how emotions drive or impede leadership effectiveness, at both the intrapersonal and interpersonal levels. Within this domain, he studies the relationship between emotions and risky decision making; the influence of humor on both leadership and negotiation effectiveness; the impact of emotional transitions in negotiations; and the relationship between genes, chronotype (morningness–eveningness) and performance. His work has been published in the Journal of Personality and Social Psychology, Journal of Behavioral Decision Making, Journal of Operations Management, International Journal of Forecasting, Creativity Research Journal, Journal of Circadian Rhythms, and Scientific Reports.

Professor Filipowicz teaches Managing and Leading Organizations (recently winning a Best Core Faculty Award), Negotiations, Executive Leadership and Development, Leading Teams, and Critical and Strategic Thinking. He has taught executives across the globe, from Singapore to Europe to the US, with recent clients including Medtronic, Bayer, Google, Pernod Ricard, and Harley-Davidson. Professor Filipowicz received his PhD from Harvard University. He holds an MBA from The Wharton School, an MA in International Affairs from the University of Pennsylvania, and degrees in electrical engineering (MEng, BS) and economics (BA) from Cornell University. His professional experience includes banking (Bankers Trust, New York) and consulting, including running his own boutique consulting firm and four years with The Boston Consulting Group in Paris.

Lutz Finger is an esteemed technologist with a diverse background in building innovative technology platforms for companies including Google, LinkedIn, and Snap Inc.. He is the founder of R2Decide, a platform for generative AI tools.

Finger is a regular contributor to Forbes, where he writes about AI and deep learning. His book Ask, Measure, Learn was published in 2014 and serves as a non-technical guide on how to extract significant business value from big data. Finger serves as an advisor, venture partner, and angel investor at several data-centric corporations in Europe and the United States. He has an MBA from INSEAD and an M.S. in quantum physics from TU Berlin.

Finger, who resides in the San Francisco Bay area, aims to bring over 20 years of diversified experience in data science and product management to his students at Cornell.

Laura Georgianna is a senior lecturer in Management and Organizations, executive director of Leadership Programs and the director of the Roy H. Park Leadership Fellows program at Johnson. Through these roles, Laura oversees the articulation of Johnson’s perspective on leadership and our strategy for building the leadership capability of each student within our MBA community. She teaches a wide variety of our leadership development experiences for students and used her training as an executive coach to provide one on one support to students throughout the MBA development journey.

Laura has spent her career working with leaders and their organizations to empower them to deliver results, grow the business, and achieve long-term goals. Most recently, she worked for Cornell’s ILR school designing and teaching programs in intrapreneurial leadership for companies around the globe.

Before Cornell, Laura was senior director, organization capability and development at Welch Allyn, Inc., where she led talent management, leadership development, performance management, and organizational development for the firm. Prior to that, she held roles in executive education, transformational change, and organizational development at Merck & Co. Inc. She also spent a number of years with Thomson Financial (now Thomson Reuters) in Account Services leadership roles.

Laura received an MBA with distinction from Johnson, where she was a Roy H. Park Leadership Fellow, and an MILR from Cornell’s ILR School. She holds a BA from the University of Rochester, where she graduated Summa Cum Laude.

Sachin Gupta is Henrietta Johnson Louis Professor of Marketing at the SC Johnson Graduate School of Management. Professor Gupta’s research focuses on marketing research, healthcare, privacy of marketing data, nonprofits, and marketing analytics.

In 2020 Professor Gupta’s paper published in the Journal of Marketing Research received the AMA-EBSCO Annual Award for Responsible Research in Marketing. The award honors outstanding research that produces credible and useful knowledge that can be applied to benefit society. In 2014 his paper in the International Journal of Pharmaceutical and Healthcare Marketing received the Outstanding Paper award. In 2008 his paper published in the Journal of Marketing Research in 2003 received the O’Dell award of the American Marketing Association. This award is given to the authors of the best article published five years earlier. Professor Gupta also received the Paul Green award of the American Marketing Association in 2003. In 2007, he received the Cornell Hospitality Quarterly’s best paper award for his article on customer satisfaction in the restaurant industry. Five of his other published papers have been finalists for the O’Dell award, the Paul Green award, and the John D.C. Little award of INFORMS.

In 2020 Professor Gupta was appointed Editor in Chief of the Journal of Marketing Research, where he had been co-editor since 2016. From 2010 to 2013 Professor Gupta was Johnson’s Associate Dean for Academic Affairs. In that role he was responsible for recruitment and development of faculty, and for the school’s research function. From 2014 to 2018 he was director of Cornell’s PhD program in Management.

At Johnson, Gupta teaches a popular MBA elective course called Data Driven Marketing. He has previously taught MBA elective courses in Marketing Research and Pricing, and the Marketing Management core course in the MBA and EMBA programs. He teaches in a variety of non-degree executive education programs. In 2009, he received the Stephen Russell Distinguished Teaching Award, given by the Johnson class of 2004, at their fifth reunion. In 2007 the graduating MBA class selected him to receive the Apple Award for Teaching Excellence. Gupta is the author of eCornell’s Data Driven Marketing certificate. He previously taught at the Kellogg School of Management at Northwestern University, where he received the Sidney Levy Award for teaching excellence and was recognized in the Dean’s four-star list on multiple occasions.

Clarence Lee is a former Assistant Professor of Marketing at Cornell University’s Johnson Graduate School of Management, where he was a Breazzano Family Sesquicentennial Fellow. Professor Lee’s research examines the drivers behind consumer adoption, usage, and purchase dynamics of digital goods, where he models consumer behavior using Bayesian statistics, structural econometrics, and machine learning techniques. Digital products and platforms, such as the ones produced by many Silicon Valley and NYC tech startups, are increasingly present in almost all consumer interactions. In such settings, understanding consumer choice and the dynamics of engagement and usage become critically important in order to acquire, serve, and retain consumers. Professor Lee taught Digital Marketing and Data Analytics & Modeling at both the Ithaca and Cornell Tech campuses.

Professor Lee received his doctorate from Harvard Business School and holds undergraduate and graduate degrees in Electrical Engineering and Computer Science from MIT. Prior to pursuing graduate studies, he conducted nanotechnology research at IBM and space system design at MIT Lincoln Laboratory.

Dr. Eric Lewis is a Professor of Practice in the SC Johnson College of Business at Cornell University. He earned his Ph.D. from Union College in Engineering Systems and holds an MBA in Accounting as well as an undergraduate degree in Finance. Before joining the Cornell faculty, Dr. Lewis held tenured positions at Skidmore College, Ithaca College (where he was Chair of the Department of Accounting and Law), and Union Graduate College, where he served as Dean of the School of Business. Dr. Lewis has published his research in many academic and professional journals, including the Journal of Legal Economics, the Journal of Business Valuation and Economic Loss Analysis, and the CPA Journal.

In addition to his work at Cornell, Dr. Lewis is the founding partner of a boutique consulting firm where he provides quantitative analysis in legal matters and also serves as an expert witness. He has been accepted as a subject-matter expert during trials in courts at the county, state, and federal levels. Dr. Lewis is a past President of the American Accounting Association’s Northeast Region and a member of the regional Accounting Hall of Fame. At Cornell, he serves as the Faculty Director for the Master of Professional Studies programs in Management and Accounting at the Samuel Curtis Johnson Graduate School of Business

Mr. Chris Meredith is currently the Chief Investment Officer for Tax-Smart Strategies at JP Morgan Asset Management.  Chris is providing investment leadership in Tax Smart capabilities across active and index SMAs, and ETF model portfolios for JP Morgan Asset Management. He is leading cross-functional groups, partnering with technology and quantitative teams at JP Morgan and 55ip, with the shared goal of expanding the investment offerings available on the tax management platform and driving scale.

Mr. Meredith is also a Senior Visiting Lecturer for the Finance Department at the Cornell SC Johnson College of Business.  His teaching mandate has at times included Applied Portfolio Management, Equity Investment Research and Analysis, the Investment Immersion, and Natural Language Processing for Business.  

Previously, Mr. Meredith was the Chief Investment Officer at O’Shaughnessy Asset Management (OSAM), a quantitative equity asset manager and Direct Indexing group.  Mr. Meredith was responsible for all investment functions including supervising the portfolio management team, investment strategy research, tax-management capabilities, trading functions and technology development for the firm.  Prior to joining OSAM, Mr. Meredith was a senior research analyst of the Systematic Equity Team at Bear Stearns Asset Managment.  He was a Director of Technology at Oracle and spent eight years as a technology professional before attending the Cornell SC Johnson College of Business. 

Mr. Meredith holds a B.A. from Colgate University, an MBA from Cornell University, an M.A. in Financial Mathematics from Columbia University, and is a Chartered Financial Analyst.  He lives in Chappaqua, New York, with his wife and three children. 

A graduate of the Johnson MBA program, Angela Noble-Grange is a Senior Lecturer of Management Communication at Cornell University’s Johnson Graduate School of Management. Professor Noble-Grange teaches Oral Communication and Management Writing. Her interests include persuasive speaking and writing as well as gender and race differences in message perception.

Professor Noble-Grange was the founding director of the Office for Women and Minorities in Business (now ODI) in 1999 and president of the Noble Economic Development Group, a micro-enterprise development consulting company, from June 1994 to January 1999. She has served on numerous boards and is currently a trustee for Paul Smith’s College in the Adirondacks. Professor Noble-Grange earned her B.A. in Communication Studies and Russian in 1983 and her MBA from Johnson in 1994.

Professor Stijn van Osselaer is S.C. Johnson Professor of Marketing at the Johnson Graduate School of Management. His research focuses on branding, customer loyalty, connecting customers with service providers, and the influences of learning, memory, and cognition in consumers’ decisions. His work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and many other scientific journals. Professor van Osselaer serves on the editorial review boards of the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, and International Journal of Research in Marketing, and he has twice served as an associate editor at the Journal of Consumer Research ((2008 to 2011, 2012 to 2018).

At Johnson, Professor van Osselaer teaches the core marketing course. He previously taught at the University of Chicago’s Booth School of Business, London Business School, and Rotterdam School of Management. From 2012 to 2013, he was a visiting research scholar at the University of Colorado’s Leeds School of Business. In 2015, Professor van Osselaer served as the president of the Society for Consumer Psychology. He has also co-chaired the 2010 annual conference of the Association for Consumer Research (ACR) and served as a member of this organization’s board of directors.

Young-Hoon Park is Sung-Whan Suh Professor of Management and a professor of marketing at the Samuel Curtis Johnson Graduate School of Management. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping and purchasing activities, and to conduct customer relationship management. His research has been published in various leading academic journals such as the Journal of Marketing Research, Management Science, Marketing Science, and Journal of the Royal Statistical Society: Series A. He was a finalist for the 2008 John D.C. Little Award for the best marketing paper published in Marketing Science or Management Science for his research on internet auctions.

Drew Pascarella is a lecturer of finance at the Samuel Curtis Johnson Graduate School of Management at Cornell University, where he currently leads the Investment Banking Immersion program and is the faculty director of the Fintech Intensive. In addition, Mr. Pascarella has taught Core Finance, Mergers and Acquisitions (Executive MBA level), Investment Banking Essentials (undergraduate level), and Lectures in Finance. Mr. Pascarella is also heavily involved with executive education initiatives, working with global corporate clients on finance hard skills and Fintech training. Mr. Pascarella was the 2014 recipient of the Class of 1992 Apple Award for Teaching Excellence.

Prior to his arrival at Johnson in 2012, Mr. Pascarella spent 15 years working at bulge bracket investment banks. Mr. Pascarella has advised clients on over $35bn of merger and acquisition transactions and led equity, convertible, and debt financing transactions totaling over $9bn in proceeds. Most recently, Mr. Pascarella was a director in the Technology Investment Banking group at Citi. Notable transactions include the formation of Nokia Siemens Networks (largest JV in corporate history), Nokia’s $8.1bn acquisition of NAVTEQ (largest acquisition by a Finnish corporate) and associated €1.75bn debt IPO, Andrew Corporation’s $2.6bn sale to Commscope, Lucent’s $1.625bn convertible bond offering, and sale of multiple private businesses to Cisco. While at Citi, Mr. Pascarella was an active participant in the Investment Banking Associate Training Program, developing and delivering hard and soft skills courses. Prior to joining Citi, Mr. Pascarella was a technology project manager at Goldman Sachs, where he led the design, development, implementation, and support of global trading technology systems.

In addition to his duties at Johnson, Mr. Pascarella is managing director and head of East Coast Banking of Vista Point Advisors.

Mr. Pascarella holds an MBA from Cornell University and a BBA in computer information systems from James Madison University.

Professor Manoj Thomas is a behavioral scientist who trains business executives to be customer-centric leaders and encourages them to build meaningful and purposeful connections with customers. Thomas has received the Apple Award and the Stephen Russell Family Teaching Award for excellence in teaching. Thomas is an expert on the psychology of price evaluations. He also studies how moral intuitions and political identity influence consumer behavior. His research has been published in marketing and psychology journals. He is the co-author of the book Why People (Don’t) Buy: GO and STOP signals. He is an associate editor for the Journal of Marketing Research and the Journal of Consumer Research.