Aija Leiponen is a Professor in the Dyson School of Applied Economics and Management at Cornell University (U.S.) and is also affiliated with Aalto University in Helsinki, Finland. Her research focuses on organizational strategies in innovation, particularly cooperation between organizations. She has studied the organization of innovation through interorganizational contracts, organizational structures at the firm level, and interorganizational networks of repeated collaborative innovation, particularly in digital industries. Her recent work has examined the interaction between conflict and cooperation in wireless telecommunication standard development and the nature and implications of markets for big data.
Professor Leiponen’s research has been published in leading management and applied economics journals such as Management Science, Strategic Management Journal, Organization Science, Research Policy, Journal of Economics and Management Strategy, and International Journal for Industrial Organization.
Course Overview
Your business model is the organizational arrangement that allows your 5G innovation to thrive in the technological and business ecosystem. First you will articulate the value proposition of your offering: who benefits from the product and how. Next you will design your intended revenue mechanism, that is, who pays for what and how much. You will also consider how much it costs to create and maintain the offering. If the resulting price-cost margin is positive, then the innovation has immediate potential. If not, you will need to reconsider how to either further improve and differentiate the innovation to enhance users' willingness to pay or lower its cost of production. Once the margin is positive, you can then develop strategies to protect that positive margin over time. There are two critical strategic challenges. First, you will explore strategies to prevent imitation of your product. If it can't be protected and competitors can easily copy or substitute the product, then there is no long-term business viability. Second, you will consider the scalability of the innovation. If the margin is positive but there is a high fixed cost of development, then the market for your product needs to be large or rapidly growing in order to provide an opportunity to scale the business.
You are required to have completed the following course or have equivalent experience before taking this course:
- Launching 5G Applications
Key Course Takeaways
- Articulate your value proposition, identify a revenue model, and develop your business model using a framework that will help you determine whether your innovation has potential
- Develop strategic resources to enhance your competitive advantage within your market
- Use technological levers to reinforce your strategy to create sustainable differentiation for your innovation
Download a Brochure
Not ready to enroll but want to learn more? Download the course brochure to review program details.How It Works
Course Author
Who Should Enroll
- Telecommunication network leaders
- Entrepreneurs
- Research and development leaders
- Operations managers and leaders
- IT strategy managers
- Supply chain managers
- Business leaders looking to better understand the impact of 5G
- Urban design and policy professionals
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