Since coming to the Johnson Graduate School of Management in 1991, Robert J. Bloomfield has used laboratory experiments to study financial markets and investor behavior. He has also published in all major business disciplines, including finance, accounting, marketing, organizational behavior, and operations research. Professor Bloomfield served as director of the Financial Accounting Standards Research Initiative (FASRI), an activity of the Financial Accounting Standards Board, and is an editor of a special issue of Journal of Accounting Research dedicated to Registered Reports of empirical research. Professor Bloomfield has recently taken on editorship of Journal of Financial Reporting, which is pioneering an innovative editorial process intended to broaden the range of research methods used in accounting, improve the quality of research execution, and encourage the honest reporting of findings.
Choosing the Right Performance Measures for Your OrganizationCornell Course
Course Overview
Choosing the Right Performance Measures for Your Organization introduces managers to the basics of measuring and reporting on the performance of your organization, whether it's a for-profit business, not-for profit, or governmental organization. You will learn about the different types of reporting systems these organizations use, with a focus on performance reporting systems: the systems that lay out an organization's strategy and report on how well that strategy is being executed. You will also take a detailed look at one of the most important tools for performance reporting, the Balanced Scorecard. The ultimate goal for this course is for you to be able to implement the Balanced Scorecard in your own organization.
Key Course Takeaways
- Categorize business objectives and measures into the four groups defined by the Balanced Scorecard (financial, customer, operations, learning and growth)
- Distinguish between objectives, measures and targets
- Evaluate initiatives for their applicability in reaching targets
- Distinguish outputs from outcomes, and use the Balanced Scorecard and a "causal map"
How It Works
Course Author
Who Should Enroll
People at all levels in any functional area in for-profit, not-for-profit and governmental organizations who want to be more effective in:
- Specifying organizational strategy, or implementing the strategies specified by others.
- Linking performance evaluation and incentives to organizational strategy.
- Revising strategy and operations to accomplish strategic goals at lower cost.
- Helping employees collaborate and work together across departments and functional areas, and communicate more effectively with colleagues about the goals and performance of their organization.
Accounting and finance people will also benefit enormously from this program. This series applies the work of accounting, measurement, and thinking strategically about costs and performance in every corner of an organization.
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