Andrea Ippolito is a Lecturer in the Engineering Management Program at Cornell University as well as the founder and Director of Women Entrepreneurs Cornell (W.E. Cornell). Prior to joining Cornell, she served as the Director of the Department of Veterans Affairs Innovators Network within the VA Center for Innovation. Ms. Ippolito completed her M.S. in Engineering and Management at MIT. Prior to MIT, she worked as a research scientist within the Corporate Technology Development group at Boston Scientific. Ms. Ippolito obtained both her B.S. in Biological Engineering in 2006 and Master’s of Engineering in Biomedical Engineering in 2007 from Cornell University.
When researching an organization as a whole, one of the aspects to look at is how well the organization is positioned in the competitive environment. How can you participate in the discussions about the company's future trajectory and the objectives of the company? This course will give you the foundational knowledge to be able to meaningfully participate in conversations about an organization's strategy. Using Porter's Five Forces framework, you will evaluate what happens when a new product enters the market and determine its threat level. You will then focus on the specifics of the technology industry and how innovation plays an important part in the strategy a tech company designs. Building from here, you will discover the opportunities that exist for new, innovative approaches in your industry and how to capture the value of innovation. Finally, you will discover the aspects of different business models and how many facets of the business play a role in developing the model for your business.
KEY COURSE TAKEAWAYS
- Apply Porter's Five Forces framework to your organization's competitive environment
- Describe the different aspects of business models
- Identify various technology strategy approaches
- Discover opportunities for innovative approaches in your industry
How It Works
3-5 hours per week
100% online, instructor-led
Who Should Enroll
- Tech industry professionals
- Researchers and academics
- Graduate and Ph.D. candidates seeking to move into business
- Individual contributors looking for career advancement opportunities