Andrea Ippolito is a Lecturer in the Engineering Management Program at Cornell University and the Founder and Director of Women Entrepreneurs Cornell (W.E. Cornell). Prior to joining Cornell, Andrea served as the Director of the Department of Veterans Affairs Innovators Network within the VA Center for Innovation. Andrea completed her MS in Engineering & Management at MIT. Prior to MIT, Andrea worked as a Research Scientist within the Corporate Technology Development group at Boston Scientific. She obtained both her BS in Biological Engineering in 2006 and Master’s of Engineering in Biomedical Engineering in 2007 from Cornell University.
Products can only be successful if they address the real needs of customers. Product managers must lead a team effort to research customer needs and propose products that address those opportunities in innovative ways.
This course will guide you through the steps that effective product managers take to propose a product, research the market, begin work on a product roadmap, and identify and analyze specific needs that will inform the design process. You will explore the importance of user stories and develop personas that represent your potential customers.It is recommended to take Preparing for Success as a Product Manager and Managing Product Teams prior to this course or have equivalent experience.
- Prepare to launch a development project by determining a rationale, selecting a product, and drafting a product roadmap
- Prepare to conduct customer discovery, synthesize the results, and validate the identified needs
- Develop personas and user stories using a variety of tools
- Develop principles and values that will guide and differentiate your product
How It Works
Who Should Enroll
- Product managers and aspiring product managers
- Tech leaders
- Product marketing managers
- Software developers
- UX and web design professionals
- Project managers