Course list

This on-campus immersion program at Cornell University’s Nolan School of Hotel Administration in Ithaca, NY is designed to help owners, operators, and lenders optimize real estate and intellectual property returns from individual assets while recognizing their place in a larger real estate portfolio. You will use concrete tools to explore scenarios from holding/maintaining, renovating, expanding, or otherwise altering individual assets to maximize value and enhance the contribution that real estate brings to a mixed-asset portfolio. You’ll consider how owners use the management contract as an important asset management tool, both to direct the partnership between the owner and manager and to optimize value. You’ll also delve into the complexities and costs of modern-day channel management. You’ll examine how to manage the risks inherent in lodging properties over the market cycle as well as how a sustainability mindset can enhance returns and value.

This course is designed to complement the Advanced Hotel Real Estate: Deal Structuring and Capital Markets course. When planning your visit to Cornell, please consider enrolling in both courses to capitalize on your personal development and your travel investment. A special rate is available for enrolling in both courses. Please review the course here. If the field of hotel real estate is new to you, please consider taking the online certificate Hotel Real Estate Investments and Asset Management prior to attending this in-person course.

Creating a guest experience that’s memorable—and profitable—requires more than great personal service. Experience design involves a systematic approach to customer analysis, brand management, design thinking, and process control to align the service offer with guests’ underlying needs and wants. In this on-campus certificate program at the Cornell Nolan School of Hotel Administration in Ithaca, New York, you will use a product-as-experience model to highlight services-marketing strategies and practical tactics to create and manage customizable guest experiences. You will learn best practices in service experience management across hospitality and related service sectors, and will engage with a global cohort of service professionals in experiential exercises that hone your ability to apply the latest management practices for service excellence.

Modeled after the popular, long-standing tradition of the Dean's Distinguished Lecture Series (DDLS) at Cornell University's Nolan School of Hotel Administration, this three-day on-campus certificate program in Ithaca, New York, will provide you with access to influential and accomplished leaders from across the hospitality industry. Guest speakers are chosen for their knowledge, experience, and industry leadership, and as a participant in this course, you will have an unparalleled opportunity to learn from and engage in conversation with these high-level executives. Facilitated by the Dean of the Nolan School of Hotel Administration, this course will explore leadership challenges and best practices as experienced by seasoned hospitality professionals. You'll also hear from these leaders on how they navigated their careers to achieve success. Be part of the conversation at the Nolan Hotel School!

Your insights into hotel real estate can help you strategically grow your businesses and prosper throughout the market and asset cycle. With the goal of developing your decision support skills using Excel®, this this on-campus immersion program at Cornell University’s Nolan School of Hotel Administration in Ithaca, New York,employs applications from the frontier of real estate investment to examine capital markets, deal structuring, advanced debt and equity financing, and risk analysis. Using cases and examples drawn from a wide range of international experience, the content has broad application across the Americas, Europe, and Asia. This year’s offering has been thoroughly updated to reflect “post- pandemic” market conditions and attitudes toward lodging investment. You’ll gain experience using contemporary tools from the capital markets, finance, and economics in a lodging context. Theoretical concepts are integrated into practical exercises and cases demonstrating how to create wealth.

This program is designed to complement the Advanced Hotel Real Estate: Asset Management Strategy course. When planning your visit to Cornell, please consider enrolling in both courses to capitalize on your personal development and your travel investment. A special rate is available for enrolling in both courses. Please review the course here. If the field of hotel real estate is new to you, please consider taking the online certificate Hotel Real Estate Investments and Asset Management prior to attending this in-person course.

Brands have become the central organizing principle of most hospitality organizations, guiding every decision and every action. In this course, you will examine important brand management decisions faced by hospitality firms. Combining the latest in thought leadership with experiential exercises and case studies, you will understand how to manage a brand for increased customer loyalty, market advantage, and profitability. Using a combination of Professor Dev’s proprietary 8P hospitality brand management model, case studies on hospitality brand management, insights from published brand management research, and in-class exercises, you will learn the winning secrets of developing, managing and growing your brand.

Whether you are an independent hotel seeking to break out of an enormously cluttered and confusing brandscape, or part of a multi-unit brand trying to balance the demands of your brand manager with the pressure of the local market, this program is for you.

This on-campus certificate program provides a deep dive into artificial intelligence and automation as well as opportunities for their use by hospitality organizations. The business of hospitality is increasingly data rich, yet this data comes from a variety of sources which need to be updated on a regular basis. In addition, archival data exists on third-party platforms and other transactional systems — often behind user logins. Combine these factors with a tight labor force of increasing costs, and we find ourselves seeking to capitalize on AI and automation to integrate processes, generate insight from data, and make data-informed decisions. With a focus on streamlining tasks and automating data-driven decision making, this course provides an overview of machine learning, AI, and automation, highlighting their key differences as well as their opportunities through use cases. We will be joined by industry speakers who bring firsthand experience with today's deployment of these invaluable tools.

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