Generative AI

Recent breakthroughs in generative AI are impacting every area of work and life. These technologies have the potential to automate tasks commonly associated with the highest levels of human intelligence. Organizations and individuals able to harness the potential of generative AI will gain a huge advantage, while those that don’t risk becoming obsolete.

In this program, you will critically evaluate the most effective ways to adopt generative AI technologies. Throughout the courses, you will explore how advances in AI have enabled new, highly scalable, and low-cost ways of automating cognitive work. You’ll discover how to harness the potential of AI to radically increase individual productivity, transform organizational processes, and enable new business models. By the end of the program, you will be prepared to strategically leverage generative AI to transform yourself and your organization for this new digital era.

COURSES:

• Generative AI: Capabilities and Compromises
• Working With Generative AI to Become More Effective
• Using Generative AI to Transform Business Processes
• Generative AI Law and Ethics
• Derisking Generative AI Ventures

WHO SHOULD ENROLL:

• Organizational leaders
• Entrepreneurs
• Individual contributors
• Anyone who wants to leverage AI to transform themselves and their organization

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AI is everywhere, and it’s revolutionizing the business world. You have the opportunity to be at the forefront of this change. What products should you build? What are the best AI applications for your business? How can you harness the power of AI ethically and responsibly?

With the explosion of generative AI applications, organizations now have access to many different tools to build products and services driven by AI. From generative AI to language models and deep neural networks, this certificate program will give you all the tools you need to build AI-based solutions without any coding experience.

Join us on a fun journey where you will explore engaging AI case studies from a variety of industries, including healthcare, media, and finance. As you discover the power of AI innovation in the real world, the courses provide a hands-on deep dive into prompt engineering and machine learning applications, as well as data handling, ethics, and compliance. You’ll have the opportunity to put AI into action by prototyping, developing, and fine-tuning models for your own AI-driven products, harnessing some of the most transformative technologies available today. A helpful ChatGPT-enabled co-pilot will be available 24/7 to assist you.

By the end of the program, you’ll develop a strong foundation in traditional AI, neural networks, and generative AI, preparing you to capitalize on the new opportunities AI presents and lead in today’s rapidly evolving business landscape.

COURSES:

• Creating Business Value with AI
• Exploring Good Old-Fashioned AI (GOFAI)
• Leveraging Data for AI Solutions
• Expanding AI Power and Value Through Neural Networks
• Innovating With Generative AI

WHO SHOULD ENROLL:

• Professionals seeking fundamental AI skill development
• Product managers and leaders
• Early-career AI specialists
• Data scientists
• Tech enthusiasts
• Entrepreneurs
• Venture capitalists
• C-suite leaders
• Innovators and design thinkers
• Anyone interested in applying AI and automation in their industry

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Rapid advances in AI and digital technologies have presented business leaders with a once-in-a-generation opportunity to reinvent their strategies by rethinking processes, building new digital-first products, identifying new business models enabled by technology, and embracing a digital builder culture. At the same time, there are various risks and pitfalls, so leaders must take a strategic approach as they adopt and implement these technologies in order to keep their competitive advantage and thrive in the marketplace.

In this certificate program, you will discover how to harness rapid advances in AI and digital technology to innovate and enhance your business. You will consider common pitfalls and examine strategies to reduce risk. To build on these skills, you will assess business model innovation opportunities to better support your teams as you create a thoughtful innovation culture for your organization. Finally, you will explore best practices to help you build a data-driven approach for your business, reporting on the key metrics that will help your teams communicate with stakeholders and evaluating the impact of new policies and initiatives. By the end of this program, you will have developed the necessary AI and digital literacy and strategic foundations to help your business thrive.

COURSES:

• AI and Digital Technology: Opportunities and Pitfalls
• Demystifying AI and Digital Technologies
• AI and the Future of Work
• Identifying New Business Models Enabled by AI
• Creating a Digital Builder Culture
• Data-Driven Leadership

WHO SHOULD ENROLL:

• C-suite executives
• Leaders and managers across industries
• CTOs and technology leaders
• Business consultants
• Intrapreneurs and entrepreneurs
• Nonprofit leaders
• Government leaders and policymakers
• People interested in the digital transformation process

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As digital transformation reshapes every industry and function, marketers everywhere are racing to implement performance-driven marketing strategies that leverage today’s most powerful digital technologies. Artificial intelligence is expected to have up to a $2.6 trillion business impact in sales and marketing alone. Will traditional, tried-and-true marketing methods be folded into this new era of performance marketing and AI, or will they become a thing of the past? Is your organization keeping up with the latest and greatest technology? Are you missing any potential areas for improvement?

In this certificate program, you will discover practical, innovative ways to apply machine learning and AI to the marketing function in order to enhance the customer journey, achieve data-driven decision making, and ultimately impact the success of your marketing initiatives.

You will start by assessing your organization’s current marketing activities and create a plan to optimize them using the key concepts from AI and digital marketing to formulate a digital strategy. You will then be guided in creating your own digital marketing plans for both paid and owned media. In the final course, you’ll have the opportunity to create a performance marketing plan and identify ways to supercharge it using artificial intelligence and machine learning.

Upon completing the program, you will have developed the skills and frameworks needed to gain an edge in digital marketing with artificial intelligence tools and battle-tested strategies that can stand the test of time in this rapidly changing landscape.

COURSES:

• Digital Transformation in Marketing
• Assessing Opportunities in Paid Digital Media
• Assessing Opportunities in Owned Digital Media
• Marketing Automation and AI
• Marketing Symposium

WHO SHOULD ENROLL:

• Marketing managers
• Content marketers
• Marketing automation specialists
• Product managers
• Marketing data analysts
• Brand managers
• CMOs
• Entrepreneurs

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In this era of technological integration in business, engaging with advanced technologies can be a requirement for sustainable success. In particular, understanding the many dimensions of artificial intelligence (AI) gives organizations a strategic advantage that can lead to greater success.

Through the AI Strategy certificate program, you will explore how AI will impact the future of organizations, industries, and society at large. You’ll begin with a foundational course that introduces AI as well as some of the origins, trends, applications, benefits, and risks associated with this technology. You will then investigate how to apply knowledge-based AI technologies to anything from standard tasks to systemic processes that are relevant across industries. You will also explore ways to apply machine learning through connectionist-based approaches and assess design strategies to implement AI systems across an organization. Finally, you’ll have the opportunity to examine the societal implications of AI in areas such as labor, privacy, ethics, morality, and regulation,exploring the development of strategies that preserve human dignity and agency while embracing the benefits of the technology. By the end of this program, you’ll have gained a broad understanding of AI and will be able to envision its implications on your organization for years to come.

COURSES:

• Introduction to AI
• Knowledge-Based AI Technologies
• Machine Learning and Data-Based Approaches to AI
• Strategic Implementation of AI Systems
• Societal Impacts of AI
• The Future of AI

WHO SHOULD ENROLL:

• Managers and senior leaders across functions, including tech, operations, finance, and HR
• Product managers and developers
• Individuals focused on strategic change using evolving technology trends

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With the rise and acceleration of AI, machine learning (ML) has become an increasingly critical tool for the development of computer systems with the ability to learn and discover patterns in data. Gaining a foundation in the concepts and practices of ML can set you up to understand new advancements and grow your career in this field.

In this certificate program, you will gain the skills that will enable you to build ML solutions in real-world conditions through an ethical and inclusive lens. You will discover the machine learning lifecycle, explore common machine learning packages, and work with industry-relevant tools to analyze large data sets. By the end of the program, you will have hands-on practice and experience building machine learning workflows and optimizing ML models from scratch to solve problems or achieve goals.

COURSES:

• Machine Learning Foundations
• Managing Data in Machine Learning
• Training Common Machine Learning Models
• Training Linear Models
• Evaluating and Improving Your Model
• Improving Performance With Ensemble Methods
• Using Machine Learning for Text Analysis

WHO SHOULD ENROLL:

• Data scientists and data analysts
• Programmers, developers, and software engineers
• Statisticians
• Product managers
• Entrepreneurs
• Working professionals seeking to upskill or career change

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With the rapid expansion of artificial intelligence (AI) and generative AI applications across every aspect of work and life, demand for professionals with the skills to develop AI-based tools and solutions has exploded.

In this certificate program, you will explore the components and technologies on which AI is built. Throughout the courses, you will leverage practical tools and projects to gain technical skills in key areas such as machine learning and natural language processing, as well as establish strategies for the business implications of AI in today’s marketplace and the future of work. You’ll have the opportunity to gain hands-on experience with prompt engineering using state-of-the-art generative AI models and establish a foundation in the ethical and legal implications of AI for products and work you create. Using real-world datasets, you will apply supervised learning to solve data science questions, improve machine learning models, and create neural networks for specific business cases. Finally, you will choose your own exploration of AI-driven practices with elective courses to take a deep dive into natural language processing or digital transformation. By the end of the program, you will have achieved broad expertise in AI and generative AI application development, giving you the tools needed to lead in today’s age of AI.

COURSES:

• Creating Business Value With AI
• Exploring Good Old-Fashioned AI
• Leveraging Data for AI Solutions
• Expanding AI Power and Value Through Neural Networks
• Innovating With Generative AI
• Understanding Data Analytics
• Finding Patterns in Data Using Association Rules, PCA, and Factor Analysis
• Finding Patterns in Data Using Cluster and Hotspot Analysis
• Regression Analysis and Discrete Choice Models
• Supervised Learning Techniques
• Neural Networks and Machine Learning
• Problem-Solving with Machine Learning
• Estimating Probability Distributions
• Learning with Linear Classifiers
• Decision Trees and Model Selection
• Debugging and Improving Machine Learning Models
• Learning with Kernel Machines
• Deep Learning and Neural Networks
• Linear Algebra: Low Dimension
• Matrix and Linear Algebra: High Dimension
• Natural Language Processing With Python Elective Track
• AI for Digital Transformation Elective Track
• AI Symposium

WHO SHOULD ENROLL:

• Programmers
• Developers
• Data analysts
• Engineers
• Data scientists
• Software engineers

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As data in healthcare grows more complex, AI is increasingly being used to enhance diagnoses, treatment, patient engagement, and administrative tasks. Brought to you by expert faculty from Weill Cornell Medicine, this certificate program focuses on the transformative power of data science and artificial intelligence in the healthcare space.

You will begin by developing a foundation in machine learning techniques, emphasizing data preparation and predictive analytics to improve patient care. You will build on this by focusing on efficient data management, exploring relational databases, and honing skills in data querying for insightful healthcare decisions. You will then be introduced to natural language processing (NLP), exploring methods to extract insights from medical texts as well as ways to apply conscientious practices in data handling. Finally, you will examine the human factors influencing AI design and implementation, advocating for user-centered solutions that adhere to ethical principles.

Throughout the courses, you will have the opportunity to apply these teachings in hands-on exercises as you gain practice addressing real-world healthcare problems. Together, these courses will equip you with the skills to leverage technology for improved healthcare outcomes, ensuring data integrity, patient privacy, and the creation of equitable AI-driven solutions.

COURSES:

• Machine Learning in Healthcare
• Data Management in Healthcare
• Natural Language Processing in Healthcare
• Designing Digital Healthcare Tools

WHO SHOULD ENROLL:

• Data scientists
• Medical and health services managers
• Database and IT data architects
• Data engineers
• Digital transformation managers
• Clinicians with experience in informatics
• Biomedical and clinical informatics fellows
• Aspiring medical database managers or administrators

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Generative AI is transforming the hospitality industry by greatly enhancing efficiency, streamlining operations, and guiding better decision making.

The business of hospitality is increasingly data rich, but the data comes from a variety of sources which need to be collected, assessed, and acted upon on a frequent basis. Data sources include archival data on third-party platforms and transactional systems which are often behind user logins, in-house data collections systems, human resource software, and key online platforms such as Google and Tripadvisor. Now, hospitality providers can access, compare, and analyze this data through the use of predictive and generative AI — without extensive data analysis training.

Throughout this program, you will use machine learning methods and generative AI to build predictive models, analyze data, evaluate forecast data, and assess and categorize customer reviews as you work through common hospitality scenarios. These skills can be immediately applicable to your organization’s marketing, training, pricing, forecasting, user-generated content management, communications, and guest experience enhancement efforts. You will also have the opportunity to use several AI tools to help automate operational activities, including data collection, transfer and analysis, and internal and external communications, freeing up employees to perform value-add activities and focus on the customer experience.

By the end of the program, you will be able to strategically implement AI solutions to optimize operations, enhance guest satisfaction, and drive innovation within your hospitality organization.

COURSES:

• Leveraging Predictive AI in Hospitality
• Applying Generative AI in Hospitality
• Streamlining Hospitality Operations With Automation

WHO SHOULD ENROLL:

• Mid- and senior-level hospitality professionals
• Marketing and sales directors in hospitality
• HR directors for hospitality organizations
• Business analysts
• Hotel general managers
• Housekeeping directors

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