Artificial intelligence (AI) is revolutionizing the way businesses operate, compete and thrive — no matter the industry. In online certificate programs developed by faculty experts from the Cornell SC Johnson College of Business and Cornell Tech, you will learn leading-edge practices for using the technology in your work. Equip yourself with innovative solutions and data-driven strategies for success in the AI era.
ONLINE CERTIFICATES
Rapid advances in digital technologies have presented business leaders with a once-in-a-generation opportunity to reinvent their strategies by rethinking processes, building new digital-first products, identifying new business models enabled by technology, and embracing a digital builder culture. At the same time, there are various risks and pitfalls, so leaders must take a strategic approach as they adopt and implement these technologies in order to keep their competitive advantage and thrive in the marketplace.
In this certificate program, you will discover how to harness rapid advances in digital technology to innovate and enhance your business. You will consider common pitfalls and examine strategies to reduce risk. To build on these skills, you will assess business model innovation opportunities to better support your teams as you create a thoughtful innovation culture for your organization. Finally, you will explore best practices to help you build a data-driven approach for your business, reporting on the key metrics that will help your teams communicate with stakeholders and evaluating the impact of new policies and initiatives. By the end of this program, you will have developed the necessary digital literacy and strategic foundations to help your business thrive in the 21st century.
COURSES:
- AI and Digital Technology: Opportunities and Pitfalls
- Demystifying AI and Digital Technologies
- AI and the Future of Work
- Identifying New Business Models Enabled by AI
- Creating a Digital Builder Culture
- Data-Driven Leadership
WHO SHOULD ENROLL:
- C-suite executives
- Leaders and managers across industries
- CTOs and technology leaders
- Business consultants
- Intrapreneurs and entrepreneurs
- Nonprofit leaders
- Government leaders and policymakers
- People interested in the digital transformation process
In this era of technological integration in business, engaging with advanced technologies can be a requirement for sustainable success. In particular, understanding the many dimensions of artificial intelligence (AI) gives organizations a strategic advantage that can lead to greater success.
Through the AI Strategy certificate program, you will explore how AI will impact the future of organizations, industries, and society at large. You’ll begin with a foundational course that introduces AI as well as some of the origins, trends, applications, benefits, and risks associated with this technology. You will then investigate how to apply knowledge-based AI technologies to anything from standard tasks to systemic processes that are relevant across industries. You will also explore ways to apply machine learning through connectionist-based approaches and assess design strategies to implement AI systems across an organization. Finally, you’ll have the opportunity to examine the societal implications of AI in areas such as labor, privacy, ethics, morality, and regulation,exploring the development of strategies that preserve human dignity and agency while embracing the benefits of the technology. By the end of this program, you’ll have gained a broad understanding of AI and will be able to envision its implications on your organization for years to come.
COURSES:
- Introduction to AI
- Knowledge-Based AI Technologies
- Machine Learning and Data-Based Approaches to AI
- Strategic Implementation of AI Systems
- Societal Impacts of AI
- The Future of AI
WHO SHOULD ENROLL:
- Managers and senior leaders across functions, including tech, operations, finance, and HR
- Product managers and developers
- Individuals focused on strategic change using evolving technology trends
As healthcare becomes increasingly digital, the sector faces growing cybersecurity threats that put patient data, critical systems, and organizational operations at risk. At the same time, artificial intelligence is transforming healthcare delivery, creating new opportunities for innovation alongside emerging security, privacy, and governance challenges. Healthcare leaders and professionals must be prepared to understand these risks and implement strategies that protect patients, data, and organizations in an evolving digital landscape.
Throughout this certificate program, you will explore how cybersecurity threats and AI-driven technologies are reshaping healthcare. You will learn how cyberattacks — such as ransomware, fraud, and AI-enabled threats — target healthcare organizations and how digital health systems, connected medical devices, and operational technologies can introduce vulnerabilities. You’ll also examine how cybersecurity decisions intersect with governance, regulatory compliance, and legal responsibility, helping you understand how organizations can balance innovation with the need to protect sensitive data and critical systems.
Through practical exercises and real-world case studies, you will develop the ability to recognize cyber threats, evaluate vulnerabilities, and assess how organizations should respond to data breaches and cyber incidents. By examining real healthcare cyberattacks, you’ll gain insight into what contributed to both successful and unsuccessful responses as well as how organizations can strengthen their defenses. By the end of the program, you’ll be prepared to anticipate emerging threats, make informed decisions during cyber incidents, and implement strategies that enhance cybersecurity resilience while supporting responsible innovation in healthcare.
COURSES:
- Managing Cybersecurity and AI Risks in Healthcare
- Defending Against Cybercrime in Healthcare
- Analyzing Data Breaches and AI-Driven Cyber Incidents
- Implementing Responsible AI in Healthcare
WHO SHOULD ENROLL:
- Executive and senior leadership at healthcare or healthcare-adjacent organizations; e.g., C-suite leaders such as CEO, COO, CIO, CTO, CISO, Chief Data Officer, Chief Risk Officer, Chief Privacy Officer, and Chief Compliance Officer
- Board members and directors responsible for organizational oversight, governance, and risk management within healthcare organizations
- Legal and regulatory professionals, including general counsel, assistant general counsel, and advisors focused on cybersecurity, data privacy, and compliance
- Technology and security leaders, such as directors and VPs of cybersecurity, information security, IT, and crisis or incident response
- Data and technical professionals, including data scientists, analysts, and computer scientists working with healthcare data or AI applications
- Strategy and consulting professionals with a focus on digital transformation, cybersecurity, or emerging technologies in healthcare
- Risk, compliance, and privacy professionals responsible for governance, regulatory adherence, and enterprise risk management
- Public sector stakeholders, including regulators and policymakers shaping healthcare, data, and AI policy
AI is everywhere, and it’s revolutionizing the business world. Now, you have the opportunity to be at the forefront of this change.
With the explosion of generative AI applications, organizations now have access to many different tools to build products and services driven by AI. From generative AI to language models and deep neural networks, this certificate program will give you all the tools you need to build AI-based solutions. Join us on a fun journey where you will explore engaging AI case studies from a variety of industries, including healthcare, media and finance. As you discover the power of AI innovation in the real world, the courses provide a hands-on deep dive into prompt engineering and machine learning applications, as well as data handling, ethics and compliance. In addition to experiencing interesting AI use cases from daily life, you’ll also have the opportunity to put AI into action by prototyping, developing and fine-tuning models for your own AI-driven products, harnessing some of the most transformative technologies available today.
By the end of the program, you’ll develop a strong foundation in traditional AI, neural networks, and generative AI, preparing you to capitalize on new opportunities AI presents and lead in today’s rapidly evolving business landscape.
No coding or technical experience is necessary to successfully complete the program; you will have copilots such as Chat GPT and other AI tools (including an AI-cloned professor!) to assist you with the coursework.
COURSES:
- Creating Business Value with AI
- Exploring Good Old-Fashioned AI (GOFAI)
- Leveraging Data for AI Solutions
- Expanding AI Power and Value Through Neural Networks
- Innovating with Generative AI
WHO SHOULD ENROLL:
- Product managers and leaders
- Innovators
- Early career AI specialists
- Data Scientists
- Tech Enthusiasts
- Design Thinkers
- Entrepreneurs
Recent breakthroughs in artificial intelligence (AI) have enabled machines to develop new forms of cognition — classifying, manipulating, and generating linguistic and visual artifacts. The underlying technologies have the potential to go further and automate tasks commonly associated with the highest levels of human intelligence. Organizations and individuals that can harness the potential of these technologies will gain a huge advantage, while those that don’t risk becoming obsolete.
In this live online program, Professor Karan Girotra will drive you to critically evaluate the most effective ways to adopt AI technologies. You’ll have the opportunity to explore how advances in AI have enabled new, automated, highly scalable, low-cost ways of doing cognitive work. Like other general-purpose technologies, AI has the potential to radically increase individual productivity, transform organizational processes, and enable new business models.
On the flip side, you’ll evaluate how AI can also empower unscrupulous actors, open new ethical and legal concerns, and present complex challenges to ill-equipped policy makers.
This certificate program prepares organizational leaders, entrepreneurs, and individual contributors to best leverage AI and transform themselves, their organizations, and entire industries.
COURSES:
- AI: Where We Stand Today & What’s Next?
- Managing and Operating Productivity
- AI Strategy: New Business Models and Strategic Threats
- AI Ethics and Safety
- Getting Started With AI Ventures
WHO SHOULD ENROLL:
- Organizational leaders
- Entrepreneurs
- Individual contributors
- Anyone who wants to leverage AI and transform themselves, their organizations, and entire industries
As digital transformation reshapes every industry and function, marketers everywhere are racing to implement performance-driven marketing strategies that leverage today’s most powerful digital technologies. Artificial intelligence is expected to have up to a $2.6 trillion business impact in sales and marketing alone. Will traditional, tried-and-true marketing methods be folded into this new era of performance marketing and AI, or will they become a thing of the past? Is your organization keeping up with the latest and greatest technology? Are you missing any potential areas for improvement?
In this certificate program, you will discover practical, innovative ways to apply machine learning and AI to the marketing function in order to enhance the customer journey, achieve data-driven decision making, and ultimately impact the success of your marketing initiatives.
You will start by assessing your organization’s current marketing activities and create a plan to optimize them using the key concepts from AI and digital marketing to formulate a digital strategy. You will then be guided in creating your own digital marketing plans for both paid and owned media. In the final course, you’ll have the opportunity to create a performance marketing plan and identify ways to supercharge it using artificial intelligence and machine learning.
Upon completing the program, you will have developed the skills and frameworks needed to gain an edge in digital marketing with artificial intelligence tools and battle-tested strategies that can stand the test of time in this rapidly changing landscape.
COURSES:
- Digital Transformation in Marketing
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Marketing Automation and AI
- Marketing Symposium
WHO SHOULD ENROLL:
- Marketing managers
- Content marketers
- Marketing automation specialists
- Product managers
- Marketing data analysts
- Brand managers
- CMOs
- Entrepreneurs
eCornell was truly one of the best investments I made in my entire career and it’s what brought me to where I am now.
